{"id":8118,"date":"2022-06-30T10:29:39","date_gmt":"2022-06-30T15:29:39","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8118"},"modified":"2022-06-30T10:29:39","modified_gmt":"2022-06-30T15:29:39","slug":"bmw-solvia-y-hotel-riu-desembarcan-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/bmw-solvia-y-hotel-riu-desembarcan-en-el-metaverso\/","title":{"rendered":"BMW, Solvia y Hotel Riu desembarcan en el metaverso"},"content":{"rendered":"<div class=\"headline\">\n<h2 class=\"excerpt\">Las marcas ofrecen experiencias \u00fanicas a los consumidores en el ecosistema virtual.<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1480\/76.png\" \/><\/p>\n<p>El\u00a0metaverso\u00a0sigue siendo uno de los objetivos de las marcas, que ven esta herramienta una oportunidad para crear experiencias \u00fanicas para sus clientes. A continuaci\u00f3n te presentamos las \u00faltimas propuestas en llegar al universo virtual desde sentir la velocidad al volante, pasearse por los pasillos de un hotel hasta realizar transacciones econ\u00f3micas.<\/p>\n<p>Hasta cuatro conductores pueden sentir la emoci\u00f3n de conducir un Mini de\u00a0<strong>BMW<\/strong>\u00a0mientras se deslizan por una pista emocionante que desaf\u00eda la gravedad. Los jugadores tambi\u00e9n pueden personalizar su viaje virtual para la pista. Este nuevo mundo de Meta Horizon debut\u00f3 dentro del festival de\u00a0<strong>Cannes Lions\u00a0<\/strong>y est\u00e1 disponible para todos los usuarios de los Meta Quest 2 de Estados Unidos, Canad\u00e1 y Reino Unido.<\/p>\n<p>Por otro parte,\u00a0<strong>Riu Plaza de Espa\u00f1a<\/strong>\u00a0se convierte en el primer hotel del pa\u00eds en abrir sus puertas. Se pueden visitar diversas zonas del hotel, apreciar los detalles de la decoraci\u00f3n y elementos patrimoniales de espacios como el\u00a0<em>lobby\u00a0<\/em>o subir a la azotea y sentir el v\u00e9rtigo al asomarse a su balc\u00f3n de cristal y al cruzar su pasarela suspendida a m\u00e1s de 100 metros de altura, virtual, claro; pero tambi\u00e9n se puede jugar. En el hotel hay elementos que se pueden coger, abrir, clicar y sorpresas con las que interactuar. Incluso hay un premio escondido para las primeras visitas. El proyecto ha sido desarrollado de la mano de\u00a0<strong>La Agencia Encubierta.<\/strong><\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1480\/77.png\" \/><\/div>\n<\/figure>\n<p>Y la tercera propuesta virtual llega de la mano de la firma inmobiliaria\u00a0<strong>Solvia<\/strong>. A trav\u00e9s de este nuevo espacio, ubicado en Decentraland, la compa\u00f1\u00eda ofrece multitud de servicios interactivos como el acceso a sus campa\u00f1as de activos inmobiliarios, promociones, representaciones a escala de activos y celebraci\u00f3n de eventos de la entidad. Esta nueva\u00a0<strong>Solvia Store<\/strong>\u00a0es un punto de venta complementario a los m\u00e1s de 50 establecimientos f\u00edsicos que Solvia tiene actualmente en Espa\u00f1a, lo que permite una experiencia de omnicanalidad y directa con los clientes.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1480\/78.png\" \/><\/div>\n<\/figure>\n<div>Fuente: https:\/\/www.marketingnews.es\/medios\/noticia\/1169055028405\/bmw-solvia-y-hotel-riu-desembarcan-metaverso.1.html<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las marcas ofrecen experiencias \u00fanicas a los consumidores en el ecosistema virtual. &nbsp; El\u00a0metaverso\u00a0sigue siendo uno de los objetivos de las marcas, que ven esta herramienta una oportunidad para crear experiencias \u00fanicas para sus clientes. A continuaci\u00f3n te presentamos las \u00faltimas propuestas en llegar al universo virtual desde sentir la velocidad al volante, pasearse por [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW, Solvia y Hotel Riu desembarcan en el metaverso | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/bmw-solvia-y-hotel-riu-desembarcan-en-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW, Solvia y Hotel Riu desembarcan en el metaverso | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las marcas ofrecen experiencias \u00fanicas a los consumidores en el ecosistema virtual. &nbsp; El\u00a0metaverso\u00a0sigue siendo uno de los objetivos de las marcas, que ven esta herramienta una oportunidad para crear experiencias \u00fanicas para sus clientes. 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