{"id":8155,"date":"2022-07-11T10:00:58","date_gmt":"2022-07-11T15:00:58","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8155"},"modified":"2022-07-08T10:17:42","modified_gmt":"2022-07-08T15:17:42","slug":"las-marcas-gastaran-27-500-millones-de-dolares-en-marketing-de-influencers-este-2022","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/las-marcas-gastaran-27-500-millones-de-dolares-en-marketing-de-influencers-este-2022\/","title":{"rendered":"Las marcas gastar\u00e1n 27.500 millones de d\u00f3lares en marketing de influencers este 2022"},"content":{"rendered":"<h2 class=\"intro\">La industria de la publicidad de influencers ha crecido aproximadamente un 355 % durante los \u00faltimos cinco a\u00f1os.<\/h2>\n<div class=\"post-cn\">\n<p>El marketing de influencers es, a d\u00eda de hoy, una de las herramientas m\u00e1s utilizadas por muchas marcas en sus estrategias publicitarias. Buscan el objetivo de llegar a esa\u00a0<strong>audiencia joven<\/strong>. Se han creado\u00a0agencias\u00a0como papel intermediario entre anunciantes e influencers.<\/p>\n<p>La era de las redes sociales est\u00e1 en crecimiento y los influencers se han convertido en una parte esencial de la industria digital. Todav\u00eda est\u00e1 en una etapa inicial y se est\u00e1 regulando, pero las marcas cada vez se atreven a gastar m\u00e1s dinero en estas personas. Seg\u00fan los n\u00fameros de\u00a0<strong>Statista<\/strong>, se espera que las marcas gasten<strong>\u00a027,51 mil millones de d\u00f3lares en marketing de influencers<\/strong>\u00a0este a\u00f1o.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1657293108555227876593\">\n<div id=\"lkqdad1053469\" data-ad-processed=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>El gasto en publicidad de influencers crecer\u00e1 hasta 51 mil millones de d\u00f3lares en 2027<\/h3>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-745134\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1-100x56.jpg 100w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/Grafico-1-1-280x158.jpg 280w\" alt=\"El gasto en marketing de influencers crecer\u00e1 hasta $ 51 mil millones en 2027\" width=\"1200\" height=\"675\" \/><\/figure>\n<p>En comparaci\u00f3n,\u00a0<strong>solo se gastaron 6040 millones de d\u00f3lares en estas estrategias digitales en 2017<\/strong>. Por lo tanto, la industria de la publicidad de influencers ha crecido aproximadamente un 355 % durante los \u00faltimos cinco a\u00f1os. Durante los pr\u00f3ximos cinco a\u00f1os, se espera que el gasto crezca a una tasa de crecimiento anual (CAGR) del 13,21%. A este ritmo, se calcula que\u00a0<strong>gastar\u00e1n 51.150 millones de d\u00f3lares en publicidad de influencers en 2027.<\/strong><\/p>\n<p>\u00abLa gente influye en la gente. Nada influye m\u00e1s en las personas que una recomendaci\u00f3n de un amigo de confianza. Una recomendaci\u00f3n de confianza influye en las personas m\u00e1s que el mejor mensaje. Una recomendaci\u00f3n de confianza es el Santo Grial de la publicidad\u00bb, defiende\u00a0<strong>Marc Zuckerberg,<\/strong>\u00a0CEO de Meta.<\/p>\n<h3>China tendr\u00e1 el 57% del gasto total en marketing de influencers en 2022<\/h3>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-745135\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1-850x479.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1-768x433.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1-100x56.jpg 100w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2022\/07\/grafico-2-1-280x158.jpg 280w\" alt=\"China tendr\u00e1 el 57% del gasto total en marketing de influencersen 2022\" width=\"1200\" height=\"676\" \/><\/figure>\n<p><strong>El marketing de influencers sufre una ca\u00edda en 2022.\u00a0<\/strong>La tasa de crecimiento se desplom\u00f3 al<strong>\u00a020,4 %<\/strong>. Se espera que la tasa de crecimiento siga disminuyendo al menos hasta 2027. Seg\u00fan las cifras, la tasa de\u00a0crecimiento anual en 2027 ser\u00e1 solo del 10 %, que es considerablemente inferior a la tasa de crecimiento en los \u00faltimos cinco a\u00f1os.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/marcas-gastaran-27-500-millones-dolares-marketing-influencers-2022<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La industria de la publicidad de influencers ha crecido aproximadamente un 355 % durante los \u00faltimos cinco a\u00f1os. El marketing de influencers es, a d\u00eda de hoy, una de las herramientas m\u00e1s utilizadas por muchas marcas en sus estrategias publicitarias. Buscan el objetivo de llegar a esa\u00a0audiencia joven. Se han creado\u00a0agencias\u00a0como papel intermediario entre anunciantes [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas gastar\u00e1n 27.500 millones de d\u00f3lares en marketing de influencers este 2022 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/las-marcas-gastaran-27-500-millones-de-dolares-en-marketing-de-influencers-este-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas gastar\u00e1n 27.500 millones de d\u00f3lares en marketing de influencers este 2022 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La industria de la publicidad de influencers ha crecido aproximadamente un 355 % durante los \u00faltimos cinco a\u00f1os. 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