{"id":8199,"date":"2022-07-19T10:00:03","date_gmt":"2022-07-19T15:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8199"},"modified":"2022-07-19T08:36:08","modified_gmt":"2022-07-19T13:36:08","slug":"amazon-prime-video-realiza-el-mayor-cambio-de-look-de-su-interfaz-hasta-la-fecha","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-prime-video-realiza-el-mayor-cambio-de-look-de-su-interfaz-hasta-la-fecha\/","title":{"rendered":"Amazon Prime Video realiza el mayor cambio de \u00ablook\u00bb de su interfaz hasta la fecha"},"content":{"rendered":"<h2>Amazon Prime Video ha dado a conocer el mayor cambio de \u00ablook\u00bb de su interfaz hasta la fecha, en su b\u00fasqueda por tener un dise\u00f1o m\u00e1s similar a Netflix y compa\u00f1\u00eda.<\/h2>\n<p><strong>Amazon Prime Video\u00a0<\/strong>nunca ha destacado por su dise\u00f1o frente a sus competidores\u00a0Netflix y Disney+.\u00a0Pero esto cambia hoy. Amazon lanzar\u00e1 un nuevo formato para Android y dispositivos para que sea \u00abmenos abrumadora\u00bb para sus usuarios, seg\u00fan han destacado.<\/p>\n<p>El nuevo aspecto con colores oscuros y con una visi\u00f3n general de todas las series, pel\u00edculas y programas\u00a0<strong>nos recuerda al dise\u00f1o de Netflix.\u00a0<\/strong>Ahora es m\u00e1s sencillo poder encontrar algo que ver gracias al nuevo men\u00fa de navegaci\u00f3n. Tambi\u00e9n la\u00a0<strong>distinci\u00f3n entre los contenidos que est\u00e1n incluidos en la membres\u00eda de Prime y cu\u00e1les cuestan dinero adicional.\u00a0<\/strong>Estos programas y pel\u00edculas est\u00e1n designados con una marca de verificaci\u00f3n azul en la descripci\u00f3n, mientras que el contenido que requiere alquiler o compra tendr\u00e1 un \u00edcono de bolsa de compras dorado.<\/p>\n<p>La navegaci\u00f3n principal de Amazon Prime Video se ha desplazado a la izquierda de la pantalla y se encuentra en vertical con iconos. Esas seis \u00e1reas principales son\u00a0<strong>B\u00fasqueda, Inicio, Tienda, TV en vivo, Gratis y Mis cosas.<\/strong><\/p>\n<p>Hay p\u00e1ginas principales y secundarias para mejorar la b\u00fasqueda. Una funci\u00f3n incluida con la que cuentan el resto de las plataformas es el\u00a0<strong>carrusel<\/strong>, para mejorar el desplazamiento y la visi\u00f3n de las posibilidades que existen dentro de la plataforma.<\/p>\n<h2>Usabilidad en Amazon Prime Video<\/h2>\n<p>Amazon realiz\u00f3 extensas pruebas de usabilidad e investigaci\u00f3n de usuarios, y descubri\u00f3 que las personas generalmente\u00a0<strong>aceptaron los cambios muy r\u00e1pidamente.<\/strong>\u00a0Teniendo en cuenta el parecido creciente entre todas estas aplicaciones, eso no es muy sorprendente.<\/p>\n<p>\u00abEn las pruebas de usabilidad, escuchamos repetidamente la frase, \u2018guau, ni siquiera sab\u00eda que\u00a0Prime Video\u00a0ten\u00eda TV en vivo&#8217;\u00bb, dijo la directora de producto,\u00a0<strong>Helena Cerna<\/strong>, durante una presentaci\u00f3n reciente para la prensa.<\/p>\n<p>Amazon Prime anunci\u00f3 que<strong> implementar\u00eda gradualmente este nuevo men\u00fa en la segunda quincena de Agosto.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/amazon-prime-mayor-cambio-look-interfaz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Video ha dado a conocer el mayor cambio de \u00ablook\u00bb de su interfaz hasta la fecha, en su b\u00fasqueda por tener un dise\u00f1o m\u00e1s similar a Netflix y compa\u00f1\u00eda. Amazon Prime Video\u00a0nunca ha destacado por su dise\u00f1o frente a sus competidores\u00a0Netflix y Disney+.\u00a0Pero esto cambia hoy. Amazon lanzar\u00e1 un nuevo formato para Android [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Prime Video realiza el mayor cambio de &quot;look&quot; de su interfaz hasta la fecha | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-prime-video-realiza-el-mayor-cambio-de-look-de-su-interfaz-hasta-la-fecha\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime Video realiza el mayor cambio de &quot;look&quot; de su interfaz hasta la fecha | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Amazon Prime Video ha dado a conocer el mayor cambio de \u00ablook\u00bb de su interfaz hasta la fecha, en su b\u00fasqueda por tener un dise\u00f1o m\u00e1s similar a Netflix y compa\u00f1\u00eda. 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