{"id":8202,"date":"2022-07-19T14:00:54","date_gmt":"2022-07-19T19:00:54","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8202"},"modified":"2022-07-19T08:50:07","modified_gmt":"2022-07-19T13:50:07","slug":"hyundai-lanza-su-segunda-coleccion-de-nft","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hyundai-lanza-su-segunda-coleccion-de-nft\/","title":{"rendered":"Hyundai lanza su segunda colecci\u00f3n de NFT"},"content":{"rendered":"<h2>El 40% del total del mayor upfront de su historia se va a destinar al streaming y a la tecnolog\u00eda digital gracias a Disney+, ESPN+ y Hulu.<\/h2>\n<p>Disney\u00a0cerr\u00f3 el pasado lunes la<strong>\u00a0mayor inversi\u00f3n Upfront de su historia: 9.000 millones de d\u00f3lares en compromisos de anunciantes\u00a0<\/strong>de todos los principales holdings y acuerdos clave en entretenimiento, streaming, deportes e inclusi\u00f3n, seg\u00fan anunci\u00f3 la propia compa\u00f1\u00eda.<\/p>\n<p>El\u00a0<strong>40% del total de ese presupuesto se va a destinar al streaming y a la tecnolog\u00eda digital\u00a0<\/strong>gracias a\u00a0<strong>Disney+, ESPN+ y Hulu.\u00a0<\/strong>La demanda se ha disparado en los eventos en directo as\u00ed como la nueva plataforma de streaming. Adem\u00e1s,\u00a0<strong>Disney HuluXP<\/strong>, una soluci\u00f3n de publicidad en v\u00eddeo unificada para llegar a las audiencias direccionables en toda la cartera de Disney, tambi\u00e9n<strong> experiment\u00f3 un aumento de la demanda.<\/strong><\/p>\n<p>Adem\u00e1s, el\u00a0<strong>CPM\u00a0<\/strong>(coste por cada mil espectadores alcanzados)<strong>\u00a0aument\u00f3 en streaming, deportes, emisi\u00f3n y cable.\u00a0<\/strong>Prime obtuvo aumentos de dos d\u00edgitos y aumentos de un solo d\u00edgito en el direccionamiento.<\/p>\n<p>La empresa tambi\u00e9n se\u00f1al\u00f3 que hab\u00eda conseguido\u00a0<strong>compromisos de todos los grandes holdings,\u00a0<\/strong>junto con marcas de servicios financieros, farmac\u00e9uticos, minoristas, tecnol\u00f3gicos y de telecomunicaciones. El mercado y los anunciantes han reaccionado\u00a0<strong>muy positivamente a la oferta.<\/strong><\/p>\n<p>\u00ab<strong>Disney Advertising<\/strong>\u00a0entr\u00f3 en nuestro\u00a0<strong>upfront 2022-2023<\/strong>\u00a0comprometido con la ejecuci\u00f3n de nuestras prioridades estrat\u00e9gicas -streaming, multiculturalidad e inclusi\u00f3n, deportes y entretenimiento- y lo hemos cumplido\u00bb, dijo\u00a0<strong>Rita Ferro, presidenta de ventas y asociaciones publicitarias de\u00a0Disney,<\/strong>\u00a0en un comunicado. \u00abEsto marca un\u00a0<strong>cierre hist\u00f3rico\u00a0<\/strong>de nuestro upfront m\u00e1s fuerte de la historia\u00bb.<\/p>\n<p>La compa\u00f1\u00eda es ahora el sexto presentador de la semana del upfront que termina las negociaciones, por detr\u00e1s de\u00a0<strong>NBCUniversal, TelevisaUnivision, Paramount, Fox\u00a0<\/strong>y<strong>\u00a0The CW<\/strong>. Warner Bros. Discovery a\u00fan se mantiene al margen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 40% del total del mayor upfront de su historia se va a destinar al streaming y a la tecnolog\u00eda digital gracias a Disney+, ESPN+ y Hulu. Disney\u00a0cerr\u00f3 el pasado lunes la\u00a0mayor inversi\u00f3n Upfront de su historia: 9.000 millones de d\u00f3lares en compromisos de anunciantes\u00a0de todos los principales holdings y acuerdos clave en entretenimiento, streaming, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai lanza su segunda colecci\u00f3n de NFT | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hyundai-lanza-su-segunda-coleccion-de-nft\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai lanza su segunda colecci\u00f3n de NFT | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El 40% del total del mayor upfront de su historia se va a destinar al streaming y a la tecnolog\u00eda digital gracias a Disney+, ESPN+ y Hulu. 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