{"id":8215,"date":"2022-07-25T10:00:18","date_gmt":"2022-07-25T15:00:18","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8215"},"modified":"2022-07-25T09:36:53","modified_gmt":"2022-07-25T14:36:53","slug":"la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/","title":{"rendered":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor"},"content":{"rendered":"<h2>La campa\u00f1a, que solo ha estado disponible 24 horas, ha sido desarrollada por la agencia creativa Lola MullenLowe.<\/h2>\n<p>La ola de calor est\u00e1 causando estragos en Londres, tanto que hasta la pista de uno de sus aeropuertos se ha derretido. Pero al parecer las altas temperaturas tambi\u00e9n \u2018han afectado\u2019 a los <strong>helados Magnum<\/strong>, como se puede ver en la campa\u00f1a de la agencia creativa <strong>Lola MullenLowe Madrid.<\/strong><\/p>\n<p>En las paradas de autobuses de la ciudad se han colocado cinco dise\u00f1os de carteles diferentes que muestran los efectos de este bochorno en el cl\u00e1sico palito de helado. Junto a ellas se lee el siguiente texto: \u00abEn el d\u00eda m\u00e1s caluroso de la historia, disfr\u00fatalo antes de que se derrita\u00bb.<\/p>\n<p>Sobre este acci\u00f3n de marketing en tiempo real,\u00a0<strong>Victoria Shimwell, directora de marketing de Magnum en el Reino Unido e Italia<\/strong>, ha comentado: \u00abTodo el Reino Unido est\u00e1 sintiendo el calor hoy y qu\u00e9 mejor momento para refrescarse con un Magnum. Esta divertida pero elegante creatividad muestra lo bonito y apetecible que puede ser Magnum, incluso cuando se derrite. Esperamos que nuestros\u00a0helados Magnum\u00a0ofrezcan un momento de placer muy necesario en el d\u00eda m\u00e1s caluroso del a\u00f1o\u00bb.<\/p>\n<figure class=\"center\">\n<div class=\"imagen\"><img decoding=\"async\" src=\"https:\/\/recursos.marketingnews.es\/files\/1485\/71.png\" \/><\/div>\n<\/figure>\n<p>Por su parte,\u00a0<strong>Tom\u00e1s Ostiglia, director creativo ejecutivo de Lola MullenLowe<\/strong>, ha explicado: \u00abLa iconicidad del palo de Magnum es lo que permite mostrar un Magnum derriti\u00e9ndose, sin dejar de darle un aspecto apetecible y elegante. Siempre buscamos que la marca siga ofreciendo un trabajo relevante, pero, adem\u00e1s, inesperado\u201d.<\/p>\n<p>Los carteles solo estuvieron disponibles durante el pasado martes 19 de julio, antes de que bajase la temperatura r\u00e9cord. La campa\u00f1a tambi\u00e9n se ha desarrollado en redes sociales.<\/p>\n<p>Fuente: https:\/\/www.marketingnews.es\/internacional\/noticia\/1169295028505\/ingeniosa-accion-de-marketing-tiempo-real-de-magnum-londres-ola-de-calor.1.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, que solo ha estado disponible 24 horas, ha sido desarrollada por la agencia creativa Lola MullenLowe. La ola de calor est\u00e1 causando estragos en Londres, tanto que hasta la pista de uno de sus aeropuertos se ha derretido. Pero al parecer las altas temperaturas tambi\u00e9n \u2018han afectado\u2019 a los helados Magnum, como se [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a, que solo ha estado disponible 24 horas, ha sido desarrollada por la agencia creativa Lola MullenLowe. La ola de calor est\u00e1 causando estragos en Londres, tanto que hasta la pista de uno de sus aeropuertos se ha derretido. Pero al parecer las altas temperaturas tambi\u00e9n \u2018han afectado\u2019 a los helados Magnum, como se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T15:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor\",\"datePublished\":\"2022-07-25T15:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\"},\"wordCount\":316,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\",\"name\":\"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png\",\"datePublished\":\"2022-07-25T15:00:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png\",\"width\":530,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/","og_locale":"es_ES","og_type":"article","og_title":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi","og_description":"La campa\u00f1a, que solo ha estado disponible 24 horas, ha sido desarrollada por la agencia creativa Lola MullenLowe. La ola de calor est\u00e1 causando estragos en Londres, tanto que hasta la pista de uno de sus aeropuertos se ha derretido. Pero al parecer las altas temperaturas tambi\u00e9n \u2018han afectado\u2019 a los helados Magnum, como se [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-07-25T15:00:18+00:00","og_image":[{"width":530,"height":300,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png","type":"image\/png"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor","datePublished":"2022-07-25T15:00:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/"},"wordCount":316,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/","name":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png","datePublished":"2022-07-25T15:00:18+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png","width":530,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ingeniosa-accion-de-marketing-en-tiempo-real-de-magnum-en-londres-por-la-ola-de-calor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"La ingeniosa acci\u00f3n de marketing en tiempo real de Magnum en Londres por la ola de calor"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png",530,300,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70-150x150.png",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70-300x170.png",300,170,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png",530,300,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png",530,300,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png",530,300,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/07\/70.png",530,300,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"La campa\u00f1a, que solo ha estado disponible 24 horas, ha sido desarrollada por la agencia creativa Lola MullenLowe. La ola de calor est\u00e1 causando estragos en Londres, tanto que hasta la pista de uno de sus aeropuertos se ha derretido. Pero al parecer las altas temperaturas tambi\u00e9n \u2018han afectado\u2019 a los helados Magnum, como se&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8215"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8215\/revisions"}],"predecessor-version":[{"id":8217,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8215\/revisions\/8217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8216"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}