{"id":8221,"date":"2022-07-26T10:00:35","date_gmt":"2022-07-26T15:00:35","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8221"},"modified":"2022-07-26T09:27:09","modified_gmt":"2022-07-26T14:27:09","slug":"nike-divide-su-cuenta-de-medios-multimillonaria-entre-pmg-e-initiative","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-divide-su-cuenta-de-medios-multimillonaria-entre-pmg-e-initiative\/","title":{"rendered":"Nike divide su cuenta de medios multimillonaria entre PMG e Initiative"},"content":{"rendered":"<h2 class=\"intro\">La marca incorpor\u00f3 a PMG como su agencia de medios integrada de registro en Am\u00e9rica del Norte. Nike aprovechar\u00e1 la infraestructura tecnol\u00f3gica de PMG para sus beneficios.<\/h2>\n<div class=\"post-cn\">\n<p>Nike finaliz\u00f3 la revisi\u00f3n global de medios que inici\u00f3 en diciembre con la divisi\u00f3n de negocios entre la\u00a0<strong>Initiative de IPG Mediabrands<\/strong>\u00a0y la agencia independiente\u00a0<strong>PMG<\/strong>, seg\u00fan pudo saber\u00a0<strong>Campaign US<\/strong>.<\/p>\n<p><strong>La marca incorpor\u00f3 a PMG como su agencia de medios integrada de registro en Am\u00e9rica del Norte.\u00a0<\/strong>Nike aprovechar\u00e1 la infraestructura tecnol\u00f3gica de PMG para sus beneficios.<\/p>\n<p><strong>Wieden + Kennedy<\/strong>, la agencia creativa de Nike durante m\u00e1s de 35 a\u00f1os, se encargaba anteriormente de la planificaci\u00f3n de medios en Norteam\u00e9rica. Se estima que la cuenta nacional de Nike tiene un valor de entre 300 y 400 millones de d\u00f3lares, dijeron las fuentes a\u00a0Campaign US\u00a0en el momento en que se convoc\u00f3 la revisi\u00f3n.<\/p>\n<p>Initiative ha salido como el gran ganador a nivel internacional, recogiendo el negocio en Europa, Asia y Am\u00e9rica Latina.\u00a0 <strong>Ganar la marca insignia de Nike a nivel mundial se suma a la cartera de Initiative con la compa\u00f1\u00eda.<\/strong><\/p>\n<p>\u00abHemos concluido nuestra revisi\u00f3n de los socios de la agencia que proporcionan la estrategia de medios pagados y la ejecuci\u00f3n (planificaci\u00f3n y compra) para la publicidad de la marca y el marketing de rendimiento\u00bb, confirm\u00f3\u00a0<strong>un portavoz de Nike\u00a0<\/strong>en un comunicado proporcionado a Campaign US.<\/p>\n<p>La revisi\u00f3n, que abarc\u00f3 las marcas\u00a0<strong>Nike y Jordan\u00a0<\/strong>en todos los principales mercados de la compa\u00f1\u00eda, se estima en\u00a0<strong>un valor total de 1.000 millones de d\u00f3lares.<\/strong>\u00a0 R3 dirigi\u00f3 el proceso de licitaci\u00f3n, pero no quiso hacer comentarios.<\/p>\n<p>Todos los principales holdings, incluidos GroupM, Omnicom Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media y Havas Media, se presentaron para competir por el premio, seg\u00fan las fuentes.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/nike-cuenta-medios-millon-dolares-pmg-initiative<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marca incorpor\u00f3 a PMG como su agencia de medios integrada de registro en Am\u00e9rica del Norte. Nike aprovechar\u00e1 la infraestructura tecnol\u00f3gica de PMG para sus beneficios. Nike finaliz\u00f3 la revisi\u00f3n global de medios que inici\u00f3 en diciembre con la divisi\u00f3n de negocios entre la\u00a0Initiative de IPG Mediabrands\u00a0y la agencia independiente\u00a0PMG, seg\u00fan pudo saber\u00a0Campaign US. [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike divide su cuenta de medios multimillonaria entre PMG e Initiative | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-divide-su-cuenta-de-medios-multimillonaria-entre-pmg-e-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike divide su cuenta de medios multimillonaria entre PMG e Initiative | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La marca incorpor\u00f3 a PMG como su agencia de medios integrada de registro en Am\u00e9rica del Norte. Nike aprovechar\u00e1 la infraestructura tecnol\u00f3gica de PMG para sus beneficios. Nike finaliz\u00f3 la revisi\u00f3n global de medios que inici\u00f3 en diciembre con la divisi\u00f3n de negocios entre la\u00a0Initiative de IPG Mediabrands\u00a0y la agencia independiente\u00a0PMG, seg\u00fan pudo saber\u00a0Campaign US. 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