{"id":8270,"date":"2022-08-04T14:00:03","date_gmt":"2022-08-04T19:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8270"},"modified":"2022-08-04T09:00:58","modified_gmt":"2022-08-04T14:00:58","slug":"tiktok-y-ticketmaster-se-asocian-para-vender-entradas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-ticketmaster-se-asocian-para-vender-entradas\/","title":{"rendered":"TikTok y Ticketmaster se asocian para vender entradas"},"content":{"rendered":"<h2>TikTok ha sellado un acuerdo con Ticketmaster para vender entradas a conciertos y otros eventos dentro de la aplicaci\u00f3n.<\/h2>\n<p>De ahora en adelante los artistas tendr\u00e1n la oportunidad de entablar un contacto a\u00fan m\u00e1s directo con sus fans a trav\u00e9s de\u00a0TikTok, que ha sellado<strong>\u00a0un acuerdo con Ticketmaster para vender entradas dentro de la aplicaci\u00f3n.<\/strong><\/p>\n<p>La alianza de TikTok y Ticketmaster tiene todo el sentido del mundo si tenemos en cuenta el\u00a0<strong>rol absolutamente preponderante que juega la m\u00fasica en su plataforma<\/strong>. No en vano, el mes pasado\u00a0<em>Insider<\/em> revel\u00f3 que ByteDance hab\u00eda registrado la marca TikTok Music, que ser\u00eda una plataforma enfocada a la compra, la reproducci\u00f3n y la descarga de m\u00fasica.<\/p>\n<p><strong>En un principio solo unos pocos creadores tendr\u00e1n acceso a la nueva funcionalidad de la red social\u00a0<\/strong>oriunda de China, pero se expandir\u00e1, no obstante, de manera paulatina con el tiempo.<\/p>\n<h3><strong>Ticketmaster est\u00e1 tambi\u00e9n presente en plataformas como YouTube, Pandora y Spotify<\/strong><\/h3>\n<p>Algunos de los artistas y empresas de entretenimiento que se est\u00e1n beneficiando ya del acuerdo entre TikTok y Ticketmaster son<strong>\u00a0Demi Lovato, OneRepublic, Usher, Backstreet Boys y WWE.<\/strong><\/p>\n<p><strong>Los creadores que deseen promocionar pr\u00f3ximos shows podr\u00e1n crear links de eventos enlazados de manera directa a sus v\u00eddeos en TikTok.<\/strong>\u00a0Y esos links, que aparecer\u00e1n sobre el nombre del usuario en los v\u00eddeos, abrir\u00e1n un navegador in-app donde los fans podr\u00e1n adquirir entradas para los eventos promocionados.<\/p>\n<p><strong>No es la primera vez que\u00a0Ticketmaster\u00a0se integra en apps de terceros.\u00a0<\/strong>En 2017 YouTube comenz\u00f3 a incrustar entradas de Ticketmaster debajo de los v\u00eddeos musicales y dos a\u00f1os m\u00e1s tarde Pandora dio tambi\u00e9n a los artistas la opci\u00f3n de promocionar sus shows a trav\u00e9s de Ticketmaster. Adem\u00e1s, en junio es este a\u00f1o Spotify reemplaz\u00f3 su Concert Hub con un Live Events Feed que da cuenta de una serie de eventos locales comercializados por diferentes plataformas (entre ellas Ticketmaster).<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/tiktok-cuelga-brazo-ticketmaster-vender-entradas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok ha sellado un acuerdo con Ticketmaster para vender entradas a conciertos y otros eventos dentro de la aplicaci\u00f3n. De ahora en adelante los artistas tendr\u00e1n la oportunidad de entablar un contacto a\u00fan m\u00e1s directo con sus fans a trav\u00e9s de\u00a0TikTok, que ha sellado\u00a0un acuerdo con Ticketmaster para vender entradas dentro de la aplicaci\u00f3n. La [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok y Ticketmaster se asocian para vender entradas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-ticketmaster-se-asocian-para-vender-entradas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok y Ticketmaster se asocian para vender entradas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"TikTok ha sellado un acuerdo con Ticketmaster para vender entradas a conciertos y otros eventos dentro de la aplicaci\u00f3n. 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