{"id":8282,"date":"2022-08-08T14:00:02","date_gmt":"2022-08-08T19:00:02","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8282"},"modified":"2022-08-08T09:24:59","modified_gmt":"2022-08-08T14:24:59","slug":"amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/","title":{"rendered":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba"},"content":{"rendered":"<h2>Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares (alrededor de 1.660 millones de euros) para hacerse con el control de iRobot, el fabricante de Roomba.<\/h2>\n<p>La ambici\u00f3n de\u00a0Amazon\u00a0no conoce l\u00edmites y no para de sondear el mercado en busca de nuevas oportunidades de negocio y extender a\u00fan m\u00e1s sus tent\u00e1culos (que son cada vez m\u00e1s largos).\u00a0<strong>Prueba de ello es la reciente adquisici\u00f3n de iRobot, el fabricante de la famosa aspiradora Roomba, por parte del gigante del comercio electr\u00f3nico.<\/strong><\/p>\n<p><strong>Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares\u00a0<\/strong>(alrededor de 1.660 millones de euros) para hacerse con el control de\u00a0iRobot, una compa\u00f1\u00eda que ayudar\u00e1 a la multinacional estadounidense a ampliar su cat\u00e1logo de productos electr\u00f3nicos para el hogar como el altavoz inteligente Echo o el timbre Ring.<\/p>\n<p>De acuerdo con el acuerdo sellado por iRobot y Amazon,<strong>\u00a0la segunda empresa abonar\u00e1 a los accionistas del fabricante de Roomba 61 d\u00f3lares por acci\u00f3n<\/strong>. Se trata de un precio que est\u00e1 un 22% por encima del valor con el que cerraron los t\u00edtulos de iRobot el pasado jueves en los parqu\u00e9s burs\u00e1tiles.<\/p>\n<p><strong>Colin Angel<\/strong>, actual CEO de iRobot,\u00a0<strong>continuar\u00e1 al frente de la compa\u00f1\u00eda<\/strong>\u00a0tras la compra del fabricante por parte de Amazon.<\/p>\n<p><strong>Roomba<\/strong>, el producto m\u00e1s insigne del porfolio de iRobot,\u00a0<strong>sali\u00f3 del cascar\u00f3n en 2002<\/strong>\u00a0y desde entonces se han despachado m\u00e1s de 40 millones de unidades de la c\u00e9lebre aspiradora, que tiene la habilidad de mapear los espacios del hogar y limpiar el polvo y la suciedad en funci\u00f3n de los h\u00e1bitos diarios de los usuarios.<\/p>\n<h3><strong>Amazon ha apostado fuerte por las adquisiciones en el transcurso de los \u00faltimos tiempos<\/strong><\/h3>\n<p><strong>La adquisici\u00f3n de iRobot por parte de Amazon tiene lugar en un momento no demasiado halag\u00fce\u00f1o por parte del fabricante de la Roomba<\/strong>, cuyo negocio se contrajo ostensiblemente durante el segundo trimestre debido a la contracci\u00f3n de los pedidos, los problemas en la cadena de suministro y la fortaleza del d\u00f3lar.<\/p>\n<p><strong>iRobot puede ufanarse de ser la cuarta mayor adquisici\u00f3n en la historia de Amazon.<\/strong>\u00a0El primer puesto es para la compra de la cadena de supermercados\u00a0Whole Foods, que cost\u00f3 a la empresa de e-commerce 13.700 millones de d\u00f3lares en 2017. Y la segunda y la tercera posici\u00f3n son para el estudio de cine\u00a0MGM\u00a0(8.500 millones de d\u00f3lares) y la cadena de cl\u00ednicas de salud\u00a0One Medical\u00a0(3.900 millones de d\u00f3lares) respectivamente.<\/p>\n<p><strong>Amazon est\u00e1 apostando en los \u00faltimos a\u00f1os por pertrecharse de negocios complementarios<\/strong>\u00a0para comercializarlos en su plataforma de comercio electr\u00f3nico o integrarlos en su defecto en su servicio de suscripci\u00f3n Prime.<\/p>\n<p>Debido a la privilegiada posici\u00f3n de la que disfruta en el mercado del e-commerce, donde es l\u00edder indiscutible, Amazon puede decantarse \u00fanica y exclusivamente por tipo de adquisiciones. De querer adquirir a sus rivales m\u00e1s directos,<strong>\u00a0las autoridades de la competencia paralizar\u00edan probablemente sus tentativas de compra.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/amazon-aspira-irobot-fabricante-roomba<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares (alrededor de 1.660 millones de euros) para hacerse con el control de iRobot, el fabricante de Roomba. La ambici\u00f3n de\u00a0Amazon\u00a0no conoce l\u00edmites y no para de sondear el mercado en busca de nuevas oportunidades de negocio y extender a\u00fan m\u00e1s sus tent\u00e1culos (que son cada vez [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares (alrededor de 1.660 millones de euros) para hacerse con el control de iRobot, el fabricante de Roomba. La ambici\u00f3n de\u00a0Amazon\u00a0no conoce l\u00edmites y no para de sondear el mercado en busca de nuevas oportunidades de negocio y extender a\u00fan m\u00e1s sus tent\u00e1culos (que son cada vez [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T19:00:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba\",\"datePublished\":\"2022-08-08T19:00:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\"},\"wordCount\":531,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\",\"name\":\"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg\",\"datePublished\":\"2022-08-08T19:00:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/","og_locale":"es_ES","og_type":"article","og_title":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi","og_description":"Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares (alrededor de 1.660 millones de euros) para hacerse con el control de iRobot, el fabricante de Roomba. La ambici\u00f3n de\u00a0Amazon\u00a0no conoce l\u00edmites y no para de sondear el mercado en busca de nuevas oportunidades de negocio y extender a\u00fan m\u00e1s sus tent\u00e1culos (que son cada vez [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-08-08T19:00:02+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba","datePublished":"2022-08-08T19:00:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/"},"wordCount":531,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/","name":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg","datePublished":"2022-08-08T19:00:02+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-adquiere-irobot-por-1700-millones-de-dolares-el-fabricante-de-la-celebre-roomba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Amazon adquiere iRobot por 1700 millones de d\u00f3lares, el fabricante de la c\u00e9lebre Roomba"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg",1200,675,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg",1200,675,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/amazon-irobot-1.jpg",1200,675,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Amazon extender\u00e1 un cheque de 1.700 millones de d\u00f3lares (alrededor de 1.660 millones de euros) para hacerse con el control de iRobot, el fabricante de Roomba. La ambici\u00f3n de\u00a0Amazon\u00a0no conoce l\u00edmites y no para de sondear el mercado en busca de nuevas oportunidades de negocio y extender a\u00fan m\u00e1s sus tent\u00e1culos (que son cada vez&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8282"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8282\/revisions"}],"predecessor-version":[{"id":8284,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8282\/revisions\/8284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8283"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}