{"id":8297,"date":"2022-08-10T14:00:39","date_gmt":"2022-08-10T19:00:39","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8297"},"modified":"2022-08-10T08:01:42","modified_gmt":"2022-08-10T13:01:42","slug":"protect-our-protectors-una-emocional-campana-que-muestra-la-valiente-labor-de-los-bomberos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/protect-our-protectors-una-emocional-campana-que-muestra-la-valiente-labor-de-los-bomberos\/","title":{"rendered":"\u00abProtect our Protectors\u00bb, una emocional campa\u00f1a que muestra la valiente labor de los bomberos"},"content":{"rendered":"<h2>La marca Coors Banquet rinde homenaje a los bomberos durante la temporada de incendios forestales m\u00e1s larga de los \u00faltimos a\u00f1os.<\/h2>\n<p>El horror del\u00a0cambio clim\u00e1tico\u00a0y la valent\u00eda de los bomberos, quienes se enfrentan a los incendios, son las protagonistas de \u00abProtect our Protectors\u00bb. La nueva campa\u00f1a de\u00a0<strong>Coors Banquet<\/strong>\u00a0para recaudar fondos para la\u00a0<strong>Fundaci\u00f3n de Bomberos Forestales.<\/strong><\/p>\n<p>En medio de una de las peores temporadas de incendios de los \u00faltimos a\u00f1os y una escasez de personal sin precedentes, el heroico comportamiento de los bomberos forestales es a\u00fan m\u00e1s loable. Por ello Coors Banquet lanza\u00a0<strong>\u00abProtect Our Protectors<\/strong>\u00bb (Protege a los que nos protegen).<\/p>\n<p>\u00abProtege a nuestros protectores\u00bb es una propuesta para generar conciencia y recaudar fondos para los grupos de bomberos que arriesgan sus vidas diariamente. Como informa\u00a0<em>Forbes<\/em>, Coors Banquet tambi\u00e9n se est\u00e1 asociando con la marca de ropa Brixton para crear una colecci\u00f3n limitada de Protect Our Protectors, cuyas se destinar\u00e1n a la Fundaci\u00f3n de Bomberos Forestales.<\/p>\n<p>La campa\u00f1a est\u00e1 acompa\u00f1ada por un emocional v\u00eddeo que rinde tributo al trabajo de los bomberos. En el v\u00eddeo se pueden ver las devastadoras estad\u00edsticas de los incendios forestales: la temporada de incendios es 105 d\u00edas m\u00e1s larga en que d\u00e9cadas anteriores, y algunos equipos de bomberos han tenido que enfrentarse a esta realidad con la mitad del personal necesario.<\/p>\n<p>\u00abS\u00e9 que ninguno de vosotros est\u00e1 contento de regresar este a\u00f1o. Pero aqu\u00ed est\u00e1n y eso dice mucho\u00bb. La narraci\u00f3n contin\u00faa mientras se muestran las escenas que simulan un incendio forestal.<\/p>\n<p>En Estados Unidos ya se encuentra disponible para la venta una edici\u00f3n limitada de la cerveza Coors Banquet, con la que se recaudar\u00e1n fondos. Este proyecto se suma al apoyo que la marca siempre ha dado a los bomberos y fomental la creaci\u00f3n de una cerveza m\u00e1s sostenible.<\/p>\n<p>La producci\u00f3n del v\u00eddeo para \u00abProtect our Protectors\u00bb fue muy consciente de cuidar su impacto ambiental. Por ejemplo, no usaron fuego real en el set. Como explica\u00a0<strong>Will Dempster<\/strong>, EVP de producci\u00f3n en Mischief, a\u00a0<em>Adweek<\/em>, \u00abnos pusimos creativos con los tubos de humo y la ceniza falsa, hecha de almid\u00f3n que es biodegradable. Todo el fuego que ves en la pantalla est\u00e1 hecho con efectos especiales en postproducci\u00f3n\u00bb.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/coors-banquet-lanza-campana-para-apoyar-bomberos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca Coors Banquet rinde homenaje a los bomberos durante la temporada de incendios forestales m\u00e1s larga de los \u00faltimos a\u00f1os. El horror del\u00a0cambio clim\u00e1tico\u00a0y la valent\u00eda de los bomberos, quienes se enfrentan a los incendios, son las protagonistas de \u00abProtect our Protectors\u00bb. La nueva campa\u00f1a de\u00a0Coors Banquet\u00a0para recaudar fondos para la\u00a0Fundaci\u00f3n de Bomberos Forestales. [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Protect our Protectors&quot;, una emocional campa\u00f1a que muestra la valiente labor de los bomberos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/protect-our-protectors-una-emocional-campana-que-muestra-la-valiente-labor-de-los-bomberos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Protect our Protectors&quot;, una emocional campa\u00f1a que muestra la valiente labor de los bomberos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La marca Coors Banquet rinde homenaje a los bomberos durante la temporada de incendios forestales m\u00e1s larga de los \u00faltimos a\u00f1os. El horror del\u00a0cambio clim\u00e1tico\u00a0y la valent\u00eda de los bomberos, quienes se enfrentan a los incendios, son las protagonistas de \u00abProtect our Protectors\u00bb. La nueva campa\u00f1a de\u00a0Coors Banquet\u00a0para recaudar fondos para la\u00a0Fundaci\u00f3n de Bomberos Forestales. 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El horror del\u00a0cambio clim\u00e1tico\u00a0y la valent\u00eda de los bomberos, quienes se enfrentan a los incendios, son las protagonistas de \u00abProtect our Protectors\u00bb. La nueva campa\u00f1a de\u00a0Coors Banquet\u00a0para recaudar fondos para la\u00a0Fundaci\u00f3n de Bomberos Forestales.&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8297"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8297\/revisions"}],"predecessor-version":[{"id":8299,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8297\/revisions\/8299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8298"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}