{"id":8321,"date":"2022-08-17T14:00:43","date_gmt":"2022-08-17T19:00:43","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8321"},"modified":"2022-08-17T07:46:59","modified_gmt":"2022-08-17T12:46:59","slug":"kelloggs-convierte-a-su-mascota-tony-the-tiger-en-vtuber-en-twitch","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/kelloggs-convierte-a-su-mascota-tony-the-tiger-en-vtuber-en-twitch\/","title":{"rendered":"Kellogg&#8217;s convierte a su mascota \u00abTony the Tiger\u00bb en VTuber en Twitch"},"content":{"rendered":"<h2>Kellogg&#8217;s, primera marca en transformar a su mascota en VTuber.<\/h2>\n<p>Tony The Tiger, la mascota de los c\u00e9lebres cereales de desayuno Frosted Flakes de Kellogg\u2019s se convierte en\u00a0streamer\u00a0de\u00a0<strong>su propio canal de Twitch<\/strong>. La empresa Kellogg\u2019s se asoci\u00f3 con Brand Partnership Studio. Transmitir\u00e1 en directo el evento \u00ab<strong>Tony the Tiger\u2019s Gr-r-reat Cereal Bowl of Gr-r-reatness<\/strong>\u00ab, que tendr\u00e1 lugar el viernes 19 de agosto.<\/p>\n<p>Tony transmitir\u00e1 en vivo con los streamers de Twitch\u00a0<strong>Brennon \u2018GoldGlove\u2019 O\u2019Neill, Chrissy Costanza (chrissyofficial) y Jakeem \u2018BigCheese\u2019 Johnson.<\/strong><\/p>\n<p>\u00abEste concepto innovador aprovecha la\u00a0<strong>creciente popularidad de VTubing<\/strong>\u00a0en Twitch. Hemos constatado que el contenido de VTubing\u00a0<strong>registr\u00f3 un crecimiento interanual del 467%\u00a0<\/strong>el a\u00f1o pasado\u00bb, explic\u00f3\u00a0<strong>Adam Harris<\/strong>, director global del estudio de asociaci\u00f3n de marca de Twitch en un\u00a0comunicado.<\/p>\n<p>\u00abJunto con Frosted Flakes de Kellogg, estamos produciendo una experiencia en vivo hecha para la\u00a0comunidad\u00a0de Twitch que presenta un personaje querido a los conocidos streamers de Twitch. Fomenta una buena dosis de\u00a0<strong>competencia\u00a0<\/strong>y alienta a los espectadores a interactuar con Tony the Tiger en tiempo real en chat\u00bb, a\u00f1ade.<\/p>\n<p>La directora de marketing de marca de Kellogg All Family Cereal,\u00a0<strong>Sadie Garc\u00eda<\/strong>, agreg\u00f3: \u00abKellogg\u2019s Frosted Flakes y Tony the Tiger siempre buscan formas de conectarse con sus fans de toda la vida y la pr\u00f3xima generaci\u00f3n de amantes de los cereales. Twitch es un servicio en crecimiento con m\u00e1s de\u00a0<strong>31 millones de visitantes promedio diarios<\/strong>. Brinda a Frosted Flakes de Tony y Kellogg\u2019s la oportunidad de conectarse con nuevas audiencias. Tambi\u00e9n anima a participar como nunca antes en una experiencia de juego divertida e innovadora\u00bb.<\/p>\n<p>Por otra parte, la empresa tambi\u00e9n ha presentado a su VTuber favorito en otras plataformas como\u00a0<strong>TikTok<\/strong>.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/kelloggs-mascota-tony-the-tiger-vtuber-twitch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kellogg&#8217;s, primera marca en transformar a su mascota en VTuber. Tony The Tiger, la mascota de los c\u00e9lebres cereales de desayuno Frosted Flakes de Kellogg\u2019s se convierte en\u00a0streamer\u00a0de\u00a0su propio canal de Twitch. La empresa Kellogg\u2019s se asoci\u00f3 con Brand Partnership Studio. Transmitir\u00e1 en directo el evento \u00abTony the Tiger\u2019s Gr-r-reat Cereal Bowl of Gr-r-reatness\u00ab, que [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg&#039;s convierte a su mascota &quot;Tony the Tiger&quot; en VTuber en Twitch | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/kelloggs-convierte-a-su-mascota-tony-the-tiger-en-vtuber-en-twitch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg&#039;s convierte a su mascota &quot;Tony the Tiger&quot; en VTuber en Twitch | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Kellogg&#8217;s, primera marca en transformar a su mascota en VTuber. 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