{"id":8334,"date":"2022-08-19T14:00:38","date_gmt":"2022-08-19T19:00:38","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8334"},"modified":"2022-08-19T09:58:02","modified_gmt":"2022-08-19T14:58:02","slug":"tiktok-ha-anunciado-el-lanzamiento-del-nuevo-paquete-de-anuncios-shopping-ads","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-ha-anunciado-el-lanzamiento-del-nuevo-paquete-de-anuncios-shopping-ads\/","title":{"rendered":"TikTok ha anunciado el lanzamiento del nuevo paquete de anuncios \u00abShopping Ads\u00bb"},"content":{"rendered":"<p><strong>TikTok\u00a0<\/strong>ha anunciado el lanzamiento del nuevo paquete de anuncios \u00abShopping Ads\u00bb. Este paquete se incluye anuncios de compras en v\u00eddeo, anuncios de listas de cat\u00e1logos y anuncios de compras en directos.<\/p>\n<p>Los nuevos \u00abShopping Ads\u00bb de TikTok permitir\u00e1n a los influencers\u00a0resaltar uno o varios productos en los anuncios de v\u00eddeos\u00a0en el feed de la pesta\u00f1a \u00abFor you\u00bb. Estos anuncios estar\u00e1n en una lista de cat\u00e1logos que permitir\u00e1n a los anunciantes promocionar sus productos y su funcionamiento es similar a Instagram.<\/p>\n<p><strong>Caracter\u00edsticas y ventajas de este tipo de anuncios:<\/strong><\/p>\n<ul>\n<li>La experiencia de compra de medios es simplificada<\/li>\n<li>Potencial de cat\u00e1logo desbloqueado.<\/li>\n<li>Nuevas funciones de automatizaci\u00f3n para conocer a los compradores a lo largo del proceso de compra.<\/li>\n<li>Mayores oportunidades de rendimiento y optimizaci\u00f3n.<\/li>\n<\/ul>\n<p>Los anuncios de compras en v\u00eddeo est\u00e1n disponibles para pruebas a nivel global y los anuncios de listas de cat\u00e1logo han recalado de momento solo en Estados Unidos. Seg\u00fan su blog, estos nuevos formatos implican una revoluci\u00f3n a la hora de comprar en la red social.<\/p>\n<p>TikTok anunci\u00f3 su primera ronda de soluciones de compra en septiembre del a\u00f1o pasado, incluyendo los enlaces a productos y anuncios din\u00e1micos de escaparate. Sin embargo, los clientes estadounidenses han tardado en subirse al carro de las compras en directo.<\/p>\n<p>Seg\u00fan\u00a0<em>Adage<\/em>, TikTok tuvo que retirar su programa piloto de compras en vivo en el Reino Unido despu\u00e9s de que varias personas influyentes abandonaran el programa. A\u00fan as\u00ed, la aplicaci\u00f3n ha sido un gran motor de ventas para marcas y peque\u00f1as empresas, con el hashtag<strong>\u00a0#TikTokMadeMeBuy\u00a0<\/strong>alcanzando m\u00e1s de 19.000 millones de visitas.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/tiktok-levanta-el-telon-de-su-nuevo-formato-publicitario-shopping-ads<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok\u00a0ha anunciado el lanzamiento del nuevo paquete de anuncios \u00abShopping Ads\u00bb. Este paquete se incluye anuncios de compras en v\u00eddeo, anuncios de listas de cat\u00e1logos y anuncios de compras en directos. Los nuevos \u00abShopping Ads\u00bb de TikTok permitir\u00e1n a los influencers\u00a0resaltar uno o varios productos en los anuncios de v\u00eddeos\u00a0en el feed de la pesta\u00f1a [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok ha anunciado el lanzamiento del nuevo paquete de anuncios &quot;Shopping Ads&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-ha-anunciado-el-lanzamiento-del-nuevo-paquete-de-anuncios-shopping-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok ha anunciado el lanzamiento del nuevo paquete de anuncios &quot;Shopping Ads&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"TikTok\u00a0ha anunciado el lanzamiento del nuevo paquete de anuncios \u00abShopping Ads\u00bb. 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