Nielsen<\/a>,\u00a0el v\u00eddeo en streaming aventaj\u00f3 por primera vez en audiencia a la televisi\u00f3n por cable en Estados Unidos durante el pasado mes de julio.<\/p>\nEl 34,8% del tiempo de visionado de los estadounidenses recay\u00f3 en julio en servicios online, ligeramente por delante de la televisi\u00f3n por cable (34,4%).<\/p>\n
As\u00ed y todo,\u00a0el v\u00eddeo en streaming no ha conseguido tomar a\u00fan la delantera a la televisi\u00f3n convencional en su conjunto.\u00a0La televisi\u00f3n lineal concita a\u00fan el 21,6% del tiempo de visionado de los espectadores al otro lado del charco, pero el v\u00eddeo en streaming est\u00e1 claramente al alza y aglutina cada vez m\u00e1s audiencia.<\/p>\n
Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/streaming-adelanta-audiencia-tv-cable<\/p>\n","protected":false},"excerpt":{"rendered":"
El v\u00eddeo en streaming aventaj\u00f3 por primera vez en audiencia a la televisi\u00f3n por cable en Estados Unidos durante el pasado mes de julio. El\u00a0v\u00eddeo en streaming\u00a0llevaba desde hace tiempo abocado a adelantar tarde o temprano en audiencia a alguna modalidad de televisi\u00f3n convencional.\u00a0Y de hecho lo ha conseguido ya (allende los mares al menos). […]<\/p>\n","protected":false},"author":52,"featured_media":8338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n
La audiencia de Streaming super\u00f3 a la audiencia de TV por cable | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-audiencia-de-streaming-supero-a-la-audiencia-de-tv-por-cable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La audiencia de Streaming super\u00f3 a la audiencia de TV por cable | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El v\u00eddeo en streaming aventaj\u00f3 por primera vez en audiencia a la televisi\u00f3n por cable en Estados Unidos durante el pasado mes de julio. 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