{"id":8352,"date":"2022-08-24T10:00:38","date_gmt":"2022-08-24T15:00:38","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8352"},"modified":"2022-08-24T08:07:47","modified_gmt":"2022-08-24T13:07:47","slug":"ucrania-se-apoya-en-la-agencia-wpp-para-espolear-su-recuperacion-economica","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/ucrania-se-apoya-en-la-agencia-wpp-para-espolear-su-recuperacion-economica\/","title":{"rendered":"Ucrania se apoya en la agencia WPP para espolear su recuperaci\u00f3n econ\u00f3mica"},"content":{"rendered":"<p>Este mi\u00e9rcoles se celebra el D\u00eda de la Independencia de Ucrania, y coincidiendo con tan insigne efem\u00e9ride, se ha dado el pistoletazo de salida a\u00a0una gran campa\u00f1a global que busca hacer hincapi\u00e9 en el potencial econ\u00f3mico de una naci\u00f3n severamente baqueteada por la guerra.<\/p>\n<p>En aquel momento WPP se\u00f1al\u00f3 que ser\u00edan fundamentalmente sus agencias en Ucrania, Polonia y Rep\u00fablica Checa las que trabajar\u00edan al alim\u00f3n en la campa\u00f1a que ha visto hoy la luz y que lleva por lema\u00a0#AdvantageUkraine. Sin embargo, finalmente ha sido la divisi\u00f3n alemana de Ogilvy quien ha asumido el liderazgo de la campa\u00f1a bajo la batuta de Stephan Vogel, CCO de la filial de WPP en la regi\u00f3n EMEA, y Peter Strauss, director creativo de la oficina de Ogilvy en Frankfurt.<\/p>\n<p>Vogel califica la campa\u00f1a como una de las m\u00e1s importantes en las que ha estado involucrado jam\u00e1s. Y asegura que Mark Read, CEO de WPP, y \u00e9l se la presentaron personalmente al presidente ucraniano Volod\u00edmir Zelenski.<\/p>\n<p>Los primeros carteles de la campa\u00f1a cuelgan desde hoy en la fachada de las embajadas de Ucrania en Londres, Washington y Berl\u00edn. \u00abWe are free. We are strong. We are open for business\u00bb es el contundente mensaje que puede leerse en esos carteles.<\/p>\n<p>Con la campa\u00f1a WPP y el Gobierno ucraniano quieren animar a los inversores a mirar m\u00e1s all\u00e1 del conflicto actualmente en curso en el pa\u00eds e implicarse en la recuperaci\u00f3n econ\u00f3mica de la naci\u00f3n, explica Stephan Vogel en declaraciones a\u00a0<em><a href=\"https:\/\/www.horizont.net\/agenturen\/nachrichten\/federfuehrung-von-ogilvy-germany-wpp-startet-mega-kampagne-fuer-den-wirtschaftlichen-wiederaufbau-der-ukraine-202164?utm_source=%2Fmeta%2Fnewsletter%2Fnewslineextraflash&amp;utm_medium=newsletter&amp;utm_campaign=nl47504&amp;utm_term=3773b6cf600f775304f7489130b3d7d1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Horizont<\/a><\/em>.<\/p>\n<p>Despu\u00e9s de los primeros carteles desplegados hoy con motivo del D\u00eda de la Independencia,\u00a0habr\u00e1 una fase de prelanzamiento de la campa\u00f1a entre finales de agosto y primeros de septiembre.\u00a0En ulteriores fases #VantageUkraine incluir\u00e1 datos espec\u00edficos a fin de demostrar las ventajas en el plano econ\u00f3mico de invertir en Ucrania.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/wpp-lanza-campana-espolear-reconstruccion-ucrania<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este mi\u00e9rcoles se celebra el D\u00eda de la Independencia de Ucrania, y coincidiendo con tan insigne efem\u00e9ride, se ha dado el pistoletazo de salida a\u00a0una gran campa\u00f1a global que busca hacer hincapi\u00e9 en el potencial econ\u00f3mico de una naci\u00f3n severamente baqueteada por la guerra. En aquel momento WPP se\u00f1al\u00f3 que ser\u00edan fundamentalmente sus agencias en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ucrania se apoya en la agencia WPP para espolear su recuperaci\u00f3n econ\u00f3mica | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/ucrania-se-apoya-en-la-agencia-wpp-para-espolear-su-recuperacion-economica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ucrania se apoya en la agencia WPP para espolear su recuperaci\u00f3n econ\u00f3mica | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Este mi\u00e9rcoles se celebra el D\u00eda de la Independencia de Ucrania, y coincidiendo con tan insigne efem\u00e9ride, se ha dado el pistoletazo de salida a\u00a0una gran campa\u00f1a global que busca hacer hincapi\u00e9 en el potencial econ\u00f3mico de una naci\u00f3n severamente baqueteada por la guerra. 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