{"id":8392,"date":"2022-09-01T14:00:15","date_gmt":"2022-09-01T19:00:15","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8392"},"modified":"2022-09-01T09:22:31","modified_gmt":"2022-09-01T14:22:31","slug":"netflix-celebra-su-25-aniversario-con-un-video-donde-recuerda-su-historia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/netflix-celebra-su-25-aniversario-con-un-video-donde-recuerda-su-historia\/","title":{"rendered":"Netflix celebra su 25\u00b0 aniversario con un video donde recuerda su historia"},"content":{"rendered":"<p>Esta semana Netflix cumple 25 a\u00f1os. La compa\u00f1\u00eda vio la luz en 1997 y lo hizo como servicio de alquiler de DVD por correo postal. Un a\u00f1o despu\u00e9s la empresa levant\u00f3 el tel\u00f3n de su propia web, la misma que en 2007 marc\u00f3 el inicio del servicio de v\u00eddeo en streaming de Netflix.<\/p>\n<p>Los usuarios m\u00e1s antiguosde la plataforma est\u00e1n probablemente familiarizados con la historia de Netflix. Sin embargo, quiz\u00e1s para dar a conocer su propia historia entre los centennials, Netflix ha aprovechado su 25\u00b0 aniversario para lanzar un v\u00eddeo en el que bucea en sus or\u00edgenes.<\/p>\n<p>Antes de salir al mercado en 1997, los fundadores de Netflix se refer\u00edan internamente a su empresa con el nombre de \u00abKibble\u00bb. Pero, \u00bfcu\u00e1l es la raz\u00f3n tras esta denominaci\u00f3n tan singular?<\/p>\n<p>\u00abAl principio est\u00e1bamos preocupados por desarrollar un servicio que pareciera m\u00e1s o menos \u2018cool\u2019, pero que nadie quisiera utilizar\u00bb, explic\u00f3 una vez Marc Randolph, cofundador de Netflix, en una entrevista. \u00abPor esta raz\u00f3n escog\u00ed la palabra \u2018Kibble\u2019 para que siempre pudi\u00e9ramos recordar un viejo dicho de la era dorada de la publicidad: \u2018No importa lo buena que sea una campa\u00f1a de comida para perros si las mascotas no se comen la comida'\u00bb, asever\u00f3 Randolph.<\/p>\n<h3><strong>Netflix comenz\u00f3 siendo un servicio de alquiler de DVD por correo postal<\/strong><\/h3>\n<p>Pese a los temores de Randolph, lo cierto es que Netflix acab\u00f3 siendo un rotundo \u00e9xito. En su primer d\u00eda la compa\u00f1\u00eda recibi\u00f3 150 pedidos de manera simult\u00e1nea, lo cual provoc\u00f3 una aparatosa ca\u00edda en sus servidores. La primera pel\u00edcula en formato DVD enviada por correo postal por Netflix fue\u00a0<em>Beetlejuice<\/em>, una comedia de terror dirigida por Tim Burton en 1988 y protagonizada por Michael Keaton y Winona Ryder .<\/p>\n<p>SA pesar del crecimiento del servicio en streaming, en Estados Unidos el servicio de alquiler de DVD estuvo en realidad disponible hasta finales del a\u00f1o pasado a un precio de 7,99 d\u00f3lares al mes.<\/p>\n<p>El v\u00eddeo con el que Netflix ha querido festejar su 25\u00ba aniversario, que ha visto la luz en Twitter y otras plataformas, ha sido presentado en sociedad acompa\u00f1ado de la siguiente frase: \u00abHoy es el 25\u00ba aniversario de Netflix y queremos dar las gracias a las personas que nos han llevado hasta aqu\u00ed: \u00a1nuestros fans!\u00bb.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/netflix-parte-crisma-video-aniversario<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana Netflix cumple 25 a\u00f1os. La compa\u00f1\u00eda vio la luz en 1997 y lo hizo como servicio de alquiler de DVD por correo postal. Un a\u00f1o despu\u00e9s la empresa levant\u00f3 el tel\u00f3n de su propia web, la misma que en 2007 marc\u00f3 el inicio del servicio de v\u00eddeo en streaming de Netflix. Los usuarios [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix celebra su 25\u00b0 aniversario con un video donde recuerda su historia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/netflix-celebra-su-25-aniversario-con-un-video-donde-recuerda-su-historia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix celebra su 25\u00b0 aniversario con un video donde recuerda su historia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Esta semana Netflix cumple 25 a\u00f1os. 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La compa\u00f1\u00eda vio la luz en 1997 y lo hizo como servicio de alquiler de DVD por correo postal. Un a\u00f1o despu\u00e9s la empresa levant\u00f3 el tel\u00f3n de su propia web, la misma que en 2007 marc\u00f3 el inicio del servicio de v\u00eddeo en streaming de Netflix. Los usuarios&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8392"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8392\/revisions"}],"predecessor-version":[{"id":8394,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8392\/revisions\/8394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8393"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}