{"id":8404,"date":"2022-09-05T14:00:59","date_gmt":"2022-09-05T19:00:59","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8404"},"modified":"2022-09-05T08:36:36","modified_gmt":"2022-09-05T13:36:36","slug":"nike-rinde-homenaje-a-serena-williams","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-rinde-homenaje-a-serena-williams\/","title":{"rendered":"Nike rinde homenaje a Serena Williams"},"content":{"rendered":"<h2>Serena Williams se retira en la tercera ronda del Abierto de Estados Unidos, que ser\u00e1 por ahora su \u00faltimo torneo. Nike aprovech\u00f3 la ocasi\u00f3n para rendir homenaje a su carrera.<\/h2>\n<p>Serena Williams, 23 veces ganadora del Grand Slam, anunci\u00f3 su retirada del deporte profesional el pasado mes de agosto. Desde entonces, las marcas con las que ha colaborado a lo largo de su recorrido,\u00a0han aprovechado para rendir tributo\u00a0a una de las figuras m\u00e1s importantes del mundo del tenis. Nike rinde homenaje a la carrera de Williams en un emotivo spot que destaca no solo sus premios, sino su actitud.<\/p>\n<p>Nike lanza este tributo titulado \u00abBy Changing Nothing, She Changed Everything\u00bb (Al no cambiar nada, ella lo cambi\u00f3 todo), para mostrar un recorrido por la hist\u00f3rica, e inspiradora, carrera de Williams. Dicho spot se encuentra\u00a0narrado por la actriz estadounidense Zendaya.<\/p>\n<p>El spot creado junto a la agencia\u00a0W+K\u00a0Portland, se centra en la capacidad de Williams para\u00a0superar las adversidades, para convertirse en una de las figuras m\u00e1s importantes del mundo del deporte. \u00abNo pod\u00eda deja de ganar, una y otra vez\u00bb se\u00f1ala la actriz sobre Williams. \u00abElla no cambi\u00f3 quien era, y eso lo cambi\u00f3 todo\u00bb.<\/p>\n<p>En el spot la actriz Zendaya se\u00f1ala algunas de las\u00a0cr\u00edticas a las que la opini\u00f3n p\u00fablica ha sometido a Serena Williams:\u00a0Los juicios a su cuerpo, su confianza, su deportividad o a su familia, no la detuvieron a la hora de demostrar su capacidad.\u00a0La tenista no cambi\u00f3 nada, y as\u00ed lo cambi\u00f3 todo.<\/p>\n<p>El emocional spot est\u00e1 acompa\u00f1ado del tema \u00abHigher\u00bb de DJ Khaled, junto a John Legend y Nipsey Hussle. El spot se lanz\u00f3 tras la derrota de Serena Williams ante la australiana Ajla Tomljanovic\u00a0en la tercera ronda del Abierto de Estados Unidos.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/nike-homenaje-carrera-serena-williams<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serena Williams se retira en la tercera ronda del Abierto de Estados Unidos, que ser\u00e1 por ahora su \u00faltimo torneo. Nike aprovech\u00f3 la ocasi\u00f3n para rendir homenaje a su carrera. Serena Williams, 23 veces ganadora del Grand Slam, anunci\u00f3 su retirada del deporte profesional el pasado mes de agosto. Desde entonces, las marcas con las [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike rinde homenaje a Serena Williams | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-rinde-homenaje-a-serena-williams\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike rinde homenaje a Serena Williams | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Serena Williams se retira en la tercera ronda del Abierto de Estados Unidos, que ser\u00e1 por ahora su \u00faltimo torneo. Nike aprovech\u00f3 la ocasi\u00f3n para rendir homenaje a su carrera. Serena Williams, 23 veces ganadora del Grand Slam, anunci\u00f3 su retirada del deporte profesional el pasado mes de agosto. 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