{"id":8445,"date":"2022-09-14T14:00:23","date_gmt":"2022-09-14T19:00:23","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8445"},"modified":"2022-09-14T10:32:15","modified_gmt":"2022-09-14T15:32:15","slug":"en-2022-el-product-placement-registrara-cifras-de-record","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/","title":{"rendered":"En 2022 el \u00abproduct placement\u00bb registrar\u00e1 cifras de r\u00e9cord"},"content":{"rendered":"<h2 class=\"subtitle-cn\">La inversi\u00f3n de product placement aumentar\u00e1 este a\u00f1o un 14,3%<\/h2>\n<p>El product placement cay\u00f3 en 2020 como consecuencia de la pandemia, pero se recuper\u00f3 en 2021 y terminar\u00e1 el 2022 con cifras de r\u00e9cord.<\/p>\n<p>De acuerdo con\u00a0un reciente estudio de <a href=\"https:\/\/www.prweb.com\/releases\/2022\/8\/prweb18838348.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PQ Media<\/a>, en 2021 la inversi\u00f3n en emplazamiento de producto peg\u00f3 una zancada del 12,3% a escala global, mientras que en Estados Unidos el crecimiento fue del 13,2%. Estas cifras engordar\u00e1n a\u00fan m\u00e1s en 2022, cuando el \u00abproduct placement\u00bb atraer\u00e1 inversiones valoradas en 27.600 millones de d\u00f3lares en todo el mundo, casi el doble que en 2016.<\/p>\n<p>El emplazamiento de producto concluir\u00e1 2022 con un crecimiento global del 14,3%, que escalar\u00e1 hasta el 15,1% en Norteam\u00e9rica.<\/p>\n<p>En Estados Unidos, que engulle el 56% del gasto volcado en el \u00abproduct placement\u00bb,\u00a0los medios digitales dieron cuenta del mayor crecimiento en cuanto a inversi\u00f3n en 2021 (+18%)\u00a0seguidos de la m\u00fasica grabada (+15,8%) y la televisi\u00f3n (+15,7%).<\/p>\n<p>Aunque el emplazamiento de producto echa brotes verdes en m\u00faltiples disciplinas, la televisi\u00f3n contin\u00faa devorando la mayor parte de la inversi\u00f3n. En 2021 la peque\u00f1a pantalla acapar\u00f3 el 70% del presupuesto global asignado al \u00abproduct placement\u00bb (el equivalente a 16.060 millones de d\u00f3lares). A la televisi\u00f3n sigui\u00f3 en cuanto a volumen de inversi\u00f3n el cine.<\/p>\n<h3><strong>La televisi\u00f3n y el cine se cuelgan la medalla de oro y de plata respectivamente en la galaxia del \u00abproduct placement\u00bb<\/strong><\/h3>\n<p>De acuerdo con las cifras barajadas por PQ Media, el n\u00famero al alza de las acciones de emplazamiento de producto en los servicios de v\u00eddeo en streaming est\u00e1 contribuyendo a espolear el crecimiento de esta f\u00f3rmula publicitaria en la televisi\u00f3n.<\/p>\n<p>El 62% de los usuarios de servicios de v\u00eddeo en streaming de entre 18 y 34 a\u00f1os y el 66% de aquellos con edades comprendidas entre los 35 y los 49 a\u00f1os\u00a0confiesan percatarse de la presencia de determinadas marcas y productos en los contenidos de estas plataformas. No en vano, una investigaci\u00f3n de YouGov conclu\u00eda hace poco que\u00a0en la cuarta temporada de la serie\u00a0<em>Stranger Things<\/em>\u00a0el emplazamiento de producto se hab\u00eda traducido en un valor de 13,7 millones de d\u00f3lares.<\/p>\n<p>Por otra parte,\u00a0el \u00abproduct placement\u00bb que se cobija bajo la sombra del s\u00e9ptimo artes gener\u00f3 un gasto de 2.770 millones de d\u00f3lares en 2021, pero fue, no obstante, la categor\u00eda donde esta f\u00f3rmula creci\u00f3 de manera menos acelerada (+5,6%).<\/p>\n<p>En el universo de la m\u00fasica el emplazamiento de producto fue agasajado con las segundas mejores cifras de crecimiento (+13,9%) a escala global, pero fue tambi\u00e9n el canal con menor volumen de inversi\u00f3n (302 millones de d\u00f3lares). El \u00abproduct placement\u00bb en los canales digitales creci\u00f3 el a\u00f1o pasado a escala global nada m\u00e1s y nada menos que un 16,3%, el equivalente a 1.970 millones de d\u00f3lares.<\/p>\n<p>Conviene hacer notar que 2020 fue la segunda vez en 47 a\u00f1os en que PQ Media observ\u00f3 un retroceso en el gasto asociado al emplazamiento de producto, que pese a su veteran\u00eda sigue gozando de muy buena salud en la industria publicitaria.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/product-placement-corre-pela-paron-pandemia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inversi\u00f3n de product placement aumentar\u00e1 este a\u00f1o un 14,3% El product placement cay\u00f3 en 2020 como consecuencia de la pandemia, pero se recuper\u00f3 en 2021 y terminar\u00e1 el 2022 con cifras de r\u00e9cord. De acuerdo con\u00a0un reciente estudio de PQ Media, en 2021 la inversi\u00f3n en emplazamiento de producto peg\u00f3 una zancada del 12,3% [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En 2022 el &quot;product placement&quot; registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En 2022 el &quot;product placement&quot; registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La inversi\u00f3n de product placement aumentar\u00e1 este a\u00f1o un 14,3% El product placement cay\u00f3 en 2020 como consecuencia de la pandemia, pero se recuper\u00f3 en 2021 y terminar\u00e1 el 2022 con cifras de r\u00e9cord. De acuerdo con\u00a0un reciente estudio de PQ Media, en 2021 la inversi\u00f3n en emplazamiento de producto peg\u00f3 una zancada del 12,3% [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T19:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"En 2022 el \u00abproduct placement\u00bb registrar\u00e1 cifras de r\u00e9cord\",\"datePublished\":\"2022-09-14T19:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\"},\"wordCount\":528,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\",\"name\":\"En 2022 el \\\"product placement\\\" registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg\",\"datePublished\":\"2022-09-14T19:00:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En 2022 el \u00abproduct placement\u00bb registrar\u00e1 cifras de r\u00e9cord\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En 2022 el \"product placement\" registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/","og_locale":"es_ES","og_type":"article","og_title":"En 2022 el \"product placement\" registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi","og_description":"La inversi\u00f3n de product placement aumentar\u00e1 este a\u00f1o un 14,3% El product placement cay\u00f3 en 2020 como consecuencia de la pandemia, pero se recuper\u00f3 en 2021 y terminar\u00e1 el 2022 con cifras de r\u00e9cord. De acuerdo con\u00a0un reciente estudio de PQ Media, en 2021 la inversi\u00f3n en emplazamiento de producto peg\u00f3 una zancada del 12,3% [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2022-09-14T19:00:23+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"En 2022 el \u00abproduct placement\u00bb registrar\u00e1 cifras de r\u00e9cord","datePublished":"2022-09-14T19:00:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/"},"wordCount":528,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/","name":"En 2022 el \"product placement\" registrar\u00e1 cifras de r\u00e9cord | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg","datePublished":"2022-09-14T19:00:23+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/en-2022-el-product-placement-registrara-cifras-de-record\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"En 2022 el \u00abproduct placement\u00bb registrar\u00e1 cifras de r\u00e9cord"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg",800,450,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg",640,360,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg",800,450,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/08\/Plataformas-de-Streaming.jpg",800,450,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"La inversi\u00f3n de product placement aumentar\u00e1 este a\u00f1o un 14,3% El product placement cay\u00f3 en 2020 como consecuencia de la pandemia, pero se recuper\u00f3 en 2021 y terminar\u00e1 el 2022 con cifras de r\u00e9cord. De acuerdo con\u00a0un reciente estudio de PQ Media, en 2021 la inversi\u00f3n en emplazamiento de producto peg\u00f3 una zancada del 12,3%&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8445"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8445\/revisions"}],"predecessor-version":[{"id":8446,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8445\/revisions\/8446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8280"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}