{"id":8448,"date":"2022-09-15T10:00:06","date_gmt":"2022-09-15T15:00:06","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8448"},"modified":"2022-09-15T10:19:46","modified_gmt":"2022-09-15T15:19:46","slug":"instagram-prueba-los-gifts-para-monetizar-los-reels","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-prueba-los-gifts-para-monetizar-los-reels\/","title":{"rendered":"Instagram prueba los \u00abGifts\u00bb para monetizar los Reels"},"content":{"rendered":"<h2>Los \u00abGifts\u00bb a\u00fan no tienen fecha de llegada a la red social, pero este nuevo modelo permitir\u00eda que los creadores de contenido moneticen los Reels.<\/h2>\n<p>Instagram\u00a0busca nuevas formas para que los creadores de la red social obtengan dinero por sus Reels. La aplicaci\u00f3n de Meta\u00a0est\u00e1 probando de forma interna\u00a0funciones que permitir\u00edan a los usuarios\u00a0monetizar sus redes sociales\u00a0de una forma distinta. Esta vez\u00a0con una funci\u00f3n llamada \u00abGifts\u00bb\u00a0los usuarios de esta red social podr\u00e1n\u00a0ganar dinero a trav\u00e9s de los Reels, como se\u00f1ala\u00a0<em><a href=\"https:\/\/www.businessinsider.com\/instagram-testing-prototype-tipping-creators-reels-earn-gifts-money-2022-9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Insider<\/a><\/em>.<\/p>\n<p>Un portavoz de Meta declar\u00f3 al medio especializado en tecnolog\u00eda\u00a0<em>TechCrunch\u00a0<\/em>que esta funcionalidad es\u00a0por ahora solo un prototipo interno\u00a0y no se est\u00e1 probando de forma externa. Ya Instagram inclu\u00eda\u00a0varias formas de monetizaci\u00f3n, ahora la empresa busca como habilitar esta opci\u00f3n para su nuevo modelo de contenido: los Reels.<\/p>\n<h2>Nuevas formas de monetizar el contenido en Instagram<\/h2>\n<p>Alessandro Paluzzi\u00a0public\u00f3 el pasado mes de agosto en su cuenta de Twitter informaci\u00f3n sobre los \u00abGifts\u00bb, el\u00a0<em>leaker<\/em> destac\u00f3 en esta publicaci\u00f3n que la red social continuaba trabajando en sus funciones de \u00abapreciaci\u00f3n del contenido\u00bb. Esta permite a los creadores de contenido que cumplan los requisitos, activar una opci\u00f3n para que sus fans les env\u00eden \u00abGifts\u00bb regalos, que parecen tener un funcionamiento parecido a los bits o las suscripciones de Twitch.<\/p>\n<p>La red social ha sido acusada de copiar a otras redes sociales de la competencia en un intento de retener usuarios.\u00a0TikTok, el mayor competidor de Instagram ya cuenta con una funcionalidad de monetizaci\u00f3n similar. En su caso estas \u00abpropinas\u00bb llegan de forma directa al creador de contenido. Y por su parte\u00a0Twitter\u00a0incluy\u00f3 en 2021 las funciones\u00a0Ticketed Spaces y los Super Follows.<\/p>\n<p>Esta no ser\u00eda la primera apuesta por la monetizaci\u00f3n del contenido de la empresa de Meta. En 2020 salieron a la luz las\u00a0Insignias, una funci\u00f3n que permite a los usuarios de la red social apoyar a sus creadores de contenido favoritos durante un v\u00eddeo en vivo.<\/p>\n<p>Si a esto se suman al funcionamiento de la aplicaci\u00f3n, los \u00abGifts\u00bb, Instagram permitir\u00eda a los usuarios monetizar los Reels.\u00a0Pero por ahora es solo una prueba interna,\u00a0y no es seguro que se encuentre disponible para todos los usuarios, por lo menos, en el futuro cercano.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/instagram-estudia-nuevo-modelo-monetizacion-reels<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los \u00abGifts\u00bb a\u00fan no tienen fecha de llegada a la red social, pero este nuevo modelo permitir\u00eda que los creadores de contenido moneticen los Reels. Instagram\u00a0busca nuevas formas para que los creadores de la red social obtengan dinero por sus Reels. La aplicaci\u00f3n de Meta\u00a0est\u00e1 probando de forma interna\u00a0funciones que permitir\u00edan a los usuarios\u00a0monetizar sus [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram prueba los &quot;Gifts&quot; para monetizar los Reels | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-prueba-los-gifts-para-monetizar-los-reels\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram prueba los &quot;Gifts&quot; para monetizar los Reels | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Los \u00abGifts\u00bb a\u00fan no tienen fecha de llegada a la red social, pero este nuevo modelo permitir\u00eda que los creadores de contenido moneticen los Reels. Instagram\u00a0busca nuevas formas para que los creadores de la red social obtengan dinero por sus Reels. 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