{"id":8450,"date":"2022-09-15T14:00:47","date_gmt":"2022-09-15T19:00:47","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8450"},"modified":"2022-09-15T10:12:04","modified_gmt":"2022-09-15T15:12:04","slug":"hbo-max-podria-subir-los-precios-tras-su-fusion-con-discovery","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hbo-max-podria-subir-los-precios-tras-su-fusion-con-discovery\/","title":{"rendered":"HBO Max podr\u00eda subir los precios tras su fusi\u00f3n con Discovery+"},"content":{"rendered":"<h2>Gunnar Wiedenfels, CFO de Warner Bros. Discovery, ha insinuado que la compa\u00f1\u00eda dispone a\u00fan de un amplio margen de maniobra para subir los precios de HBO Max y Discovery+.<\/h2>\n<p>Puede que las plataformas de v\u00eddeo en streaming est\u00e9n enfrentando cada vez m\u00e1s problemas para atraer a nuevos suscriptores, pero no por ello parecen dispuestas a pisar el freno en lo que a los precios se refiere. Y todo apunta a que las tarifas de HBO Max pegar\u00e1n el estir\u00f3n\u00a0tras su fusi\u00f3n con Discovery+.<\/p>\n<p>As\u00ed lo ha sugerido Gunnar Wiedenfels, director financiero de Warner Bros. Discovery, durante su intervenci\u00f3n el pasado martes en la\u00a0<a href=\"https:\/\/www.goldmansachs.com\/insights\/pages\/communicopia-and-technology-conference-2022-the-evolution-will-be-streamed.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Communacopia Tech Conference<\/a>\u00a0de Goldman Sachs. Wiedenfels asegur\u00f3 all\u00ed que HBO Max y Discovery+, los dos principales servicios de v\u00eddeo en streaming de Warner Bros. Discovery, ten\u00edan un precio demasiado bajo.<\/p>\n<p>En este sentido, Wiedenfels insinu\u00f3 que Warner Bros. Discovery dispon\u00eda, por ende, de un amplio margen de maniobra para subir los precios de HBO Max y Discovery+, que se fusionar\u00e1n el a\u00f1o que viene.<\/p>\n<p>El pasado mes de agosto Warner Bros. Discovery anunci\u00f3 la amalgama de\u00a0HBO Max\u00a0y Discovery+ en una \u00fanica plataforma a mediados de 2023 al otro del charco.\u00a0Tras la fusi\u00f3n de ambos servicios en Estados Unidos, Warner Bros. Discovery tiene intenci\u00f3n de seguir id\u00e9ntica estrategia en m\u00e1s mercados internacionales.<\/p>\n<p>Warner Bros. Discovery no se ha pronunciado en ning\u00fan momento sobre el precio que tendr\u00e1 la nueva plataforma nacida de la uni\u00f3n de HBO Max y Discovery+, pero las palabras de Wiedenfels apuntan a un posible incremento en las tarifas.<\/p>\n<h3><strong>HBO Max se aferra a la calidad de sus producciones para aplicar una eventual subida de precios<\/strong><\/h3>\n<p>En Estados Unidos, HBO Max tiene actualmente un precio de 14,99 d\u00f3lares al mes sin anuncios y de 9,99 d\u00f3lares mensuales con publicidad. Por su parte, la suscripci\u00f3n a Discovery+ cuesta 6,99 d\u00f3lares al mes sin anuncios y 4,99 d\u00f3lares con interrupciones publicitarias.<\/p>\n<p>Wiedenfels hizo notar en su intervenci\u00f3n en la Communacopia Tech Conference de Goldman Sachs que\u00a0HBO Max hab\u00eda ganado este a\u00f1o m\u00e1s\u00a0premios Emmy\u00a0(38) que ning\u00fan otro servicio en streaming.\u00a0La plataforma gan\u00f3 el galard\u00f3n a la mejor miniserie de la mano de\u00a0<em>The White Lotus<\/em>\u00a0y tambi\u00e9n la estatuilla a la mejor serie de drama gracias a<em>\u00a0Succession<\/em>.<\/p>\n<p>Mediante la combinaci\u00f3n de las prestigiosas producciones de HBO Max con el contenido m\u00e1s ligero y enfocado a los reality shows de Discovery+, Warner Bros. Discovery aspira a reducir el n\u00famero de usuarios que cancelan sus suscripciones, asever\u00f3 Wiedenfels.<\/p>\n<p>En Estados Unidos Netflix es actualmente la plataforma de v\u00eddeo en streaming m\u00e1s cara.\u00a0Su plan est\u00e1ndar tiene un coste de 15,49 d\u00f3lares mensuales. El mes pasado Disney anunci\u00f3 asimismo incrementos en los precios de Disney+, ESPN+ y Hulu.\u00a0Disney+ sin anuncios pasar\u00e1 a costar 10,99 d\u00f3lares al mes, frente a los 7,99 d\u00f3lares que costaba anteriormente.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/precio-hbo-max-pegara-estiron-fusion-discovery<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gunnar Wiedenfels, CFO de Warner Bros. Discovery, ha insinuado que la compa\u00f1\u00eda dispone a\u00fan de un amplio margen de maniobra para subir los precios de HBO Max y Discovery+. Puede que las plataformas de v\u00eddeo en streaming est\u00e9n enfrentando cada vez m\u00e1s problemas para atraer a nuevos suscriptores, pero no por ello parecen dispuestas a [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HBO Max podr\u00eda subir los precios tras su fusi\u00f3n con Discovery+ | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hbo-max-podria-subir-los-precios-tras-su-fusion-con-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max podr\u00eda subir los precios tras su fusi\u00f3n con Discovery+ | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Gunnar Wiedenfels, CFO de Warner Bros. 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