{"id":8496,"date":"2022-09-23T10:00:24","date_gmt":"2022-09-23T15:00:24","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8496"},"modified":"2022-09-23T14:20:18","modified_gmt":"2022-09-23T19:20:18","slug":"nestle-une-el-arte-de-vermeer-y-la-inteligencia-artificial-en-una-nueva-campana","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nestle-une-el-arte-de-vermeer-y-la-inteligencia-artificial-en-una-nueva-campana\/","title":{"rendered":"Nestl\u00e9 une el arte de Vermeer y la inteligencia artificial en una nueva campa\u00f1a"},"content":{"rendered":"<h2>Ogilvy crea una campa\u00f1a para \u00abLa Lechera\u00bb de Nestl\u00e9 con Dall-E<\/h2>\n<p>Nestl\u00e9 mezcla lo mejor del mundo del arte y las herramientas de inteligencia artificial.\u00a0La pintura de Johannes Vermeer \u00abLa Lechera\u00bb del siglo XVII, se convierte en el epicentro de la nueva campa\u00f1a de\u00a0Nestl\u00e9.<\/p>\n<p>Creada por la agencia Ogilvy Paris, Nestl\u00e9 aprovecha la inteligencia artificial para \u00abexpandir\u00bb la escena de la pintura barroca. La marca \u00abLa Lechera\u00bb (o\u00a0<em>La Laiti\u00e8re<\/em>) de Nestl\u00e9\u00a0ha tomado inspiraci\u00f3n en la obra del pintor neerland\u00e9s para crear la ic\u00f3nica imagen de la marca.<\/p>\n<p>La empresa utiliz\u00f3 herramientas de inteligencia artificial\u00a0\u00abDall-E\u00bb\u00a0para a\u00f1adir una audiencia que observa a la figura femenina de la pintura de Vermeer. La escena busca personificar el nuevo lema de la marca:\u00a0\u00abC\u2019est si bon de prendre le temps\u00bb. Que se traduce a \u00abEs tan bueno tomarse el tiempo\u00bb.<\/p>\n<p>Julie Lerebours,\u00a0Brand Manager de La Lechera declar\u00f3 que \u00abgracias a la inteligencia artificial, La Lechera nos invita a zambullirnos en un universo calmo, y descubrir al p\u00fablico que se encuentra absorto en su tarea\u00bb.<\/p>\n<p>Lerebours a\u00f1ade que la imaginaci\u00f3n de la marca y el nuevo modelo de comunicaci\u00f3n se convierten en una realidad y se revela a los consumidores\u00a0\u00abrecord\u00e1ndoles la importancia de tomar el tiempo de probar el verdadero sabor de las cosas buenas\u00bb.<\/p>\n<h2>Dall-E, la nueva herramienta de moda<\/h2>\n<p>La escena se cre\u00f3 al se\u00f1alar al software que deber\u00eda a\u00f1adirse a la escena,\u00a0manteniendo el estilo original del pintor barroco. El equipo de\u00a0Ogilvy Paris\u00a0utiliz\u00f3 la nueva funci\u00f3n de Dall-E\u00a0\u00abOutpainting\u00bb. Esta permite a los usuarios de la herramienta extender una imagen que ya existe m\u00e1s all\u00e1 de sus m\u00e1rgenes originales.<\/p>\n<p>Por su parte,\u00a0David Raichman,\u00a0quien ocupa el puesto de director creativo ejecutivo para redes sociales y digitales de Ogilvy, se\u00f1ala que con esta pieza extendida del cuadro original\u00a0\u00abnos encontramos en el inicio de una revoluci\u00f3n de la industria creativa\u00bb. El profesional a\u00f1ade que la inteligencia artificial puede tener un potencial incre\u00edble en las formas en las que se conciben, dise\u00f1an y producen las ideas.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/campana-nestle-aprovecha-arte-inteligencia-artificial<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy crea una campa\u00f1a para \u00abLa Lechera\u00bb de Nestl\u00e9 con Dall-E Nestl\u00e9 mezcla lo mejor del mundo del arte y las herramientas de inteligencia artificial.\u00a0La pintura de Johannes Vermeer \u00abLa Lechera\u00bb del siglo XVII, se convierte en el epicentro de la nueva campa\u00f1a de\u00a0Nestl\u00e9. Creada por la agencia Ogilvy Paris, Nestl\u00e9 aprovecha la inteligencia artificial [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 une el arte de Vermeer y la inteligencia artificial en una nueva campa\u00f1a | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nestle-une-el-arte-de-vermeer-y-la-inteligencia-artificial-en-una-nueva-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 une el arte de Vermeer y la inteligencia artificial en una nueva campa\u00f1a | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Ogilvy crea una campa\u00f1a para \u00abLa Lechera\u00bb de Nestl\u00e9 con Dall-E Nestl\u00e9 mezcla lo mejor del mundo del arte y las herramientas de inteligencia artificial.\u00a0La pintura de Johannes Vermeer \u00abLa Lechera\u00bb del siglo XVII, se convierte en el epicentro de la nueva campa\u00f1a de\u00a0Nestl\u00e9. 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