{"id":8503,"date":"2022-09-26T10:00:18","date_gmt":"2022-09-26T15:00:18","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8503"},"modified":"2022-09-26T08:26:27","modified_gmt":"2022-09-26T13:26:27","slug":"tiktok-lanza-su-nuevo-boton-de-no-me-gusta","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-lanza-su-nuevo-boton-de-no-me-gusta\/","title":{"rendered":"TikTok lanza su nuevo bot\u00f3n de \u00abno me gusta\u00bb"},"content":{"rendered":"<h2>El bot\u00f3n \u00abno me gusta\u00bb de TikTok nace con el \u00faltimo objetivo de identificar aquellos comentarios que son o bien hu\u00e9rfanos de relevancia o bien de naturaleza inapropiada.<\/h2>\n<p>Ha estado probando el bot\u00f3n \u00abno me gusta\u00bb durante meses y, una vez constatado que el experimento efectivamente funciona, TikTok\u00a0daba luz verde el pasado viernes al desembarco global de esta funci\u00f3n en todo el mundo.<\/p>\n<p>Esta funcionalidad de nueva hornada viene a complementar al bot\u00f3n \u00abme gusta\u00bb, si bien una y otra herramienta son radicalmente diferentes.<\/p>\n<p>Vali\u00e9ndonos del bot\u00f3n \u00abme gusta\u00bb damos cuenta de nuestro benepl\u00e1cito con un comentario en particular y contribuimos as\u00ed a que este despliegue las alas, ya que se trata de una funci\u00f3n p\u00fablica.\u00a0Totalmente opuesto es, por el contrario, el funcionamiento del bot\u00f3n \u00abno me gusta\u00bb, cuyo \u00faltimo objetivo es identificar aquellos comentarios que son o bien hu\u00e9rfanos de relevancia o bien de naturaleza inapropiada. A diferencia de los \u00abme gusta\u00bb, los \u00abno me gusta\u00bb no son reacciones de tipo p\u00fablico.<\/p>\n<p>En este sentido, cuando el usuario haga clic en esta funcionalidad, solo \u00e9l podr\u00e1 contemplar la reacci\u00f3n en cuesti\u00f3n. Ni el autor del comentario ni el resto de usuarios recibir\u00e1n notificaci\u00f3n alguna al respecto.<\/p>\n<p>Seg\u00fan TikTok,\u00a0el bot\u00f3n \u00abno me gusta\u00bb nace con la vocaci\u00f3n de escuchar a la comunidad y \u00abfomentar una secci\u00f3n de comentarios para\u00a0interacciones\u00a0genuinas y aut\u00e9nticas\u00bb.\u00a0La raz\u00f3n de ser de esta funcionalidad parece entroncar, por ende, de manera directa con la moderaci\u00f3n de comentarios.<\/p>\n<h3><strong>Controlar mejor los comentarios y denunciarlos tambi\u00e9n si hace falta es el objetivo del nuevo bot\u00f3n \u00abme gusta\u00bb de TikTok<\/strong><\/h3>\n<p>Corriendo un tupido velo sobre el c\u00f3mputo global de \u00abno me gusta\u00bb TikTok quiere ayudar a\u00a0prevenir campa\u00f1as de acoso dirigidas espec\u00edficamente contra determinados creadores y comentaristas.<\/p>\n<p>Cuando la red social detecte que un comentario en particular acumula un n\u00famero inusitadamente elevado n\u00famero de \u00abno me gusta\u00bb, podr\u00e1 tomar cartas en el asunto para cortar las alas al spam o a los mensajes no deseados.\u00a0TikTok no deja claro, no obstante, qu\u00e9 har\u00e1 exactamente cuando un comentario acapare una gran cantidad de \u00abno me gusta\u00bb. Quiz\u00e1s los haga menos visibles o tambi\u00e9n podr\u00eda erradicarlos por completo.<\/p>\n<p>Los \u00abno me gusta\u00bb aterrizan en todo caso en TikTok con el \u00faltimo objetivo de\u00a0controlar mejor los comentarios\u00a0y denunciar aquellos que no cumplen con los t\u00e9rminos de servicio de la red social.<\/p>\n<p>M\u00e1s all\u00e1 de TikTok, cuenta asimismo con el bot\u00f3n \u00abno me gusta\u00bb\u00a0YouTube, que en la filial de Google est\u00e1 enfocado espec\u00edficamente a mejorar las recomendaciones de contenido\u00a0y evitar mostrar al usuario v\u00eddeos emparentados con aquellos contenidos que ha valorado previamente de manera negativa. As\u00ed y todo,\u00a0un reciente estudio emprendido por Mozilla\u00a0concluye que el bot\u00f3n \u00abno me gusta\u00bb de YouTube es en realidad bastante deficitario en cuanto a utilidad.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/tiktok-estrena-boton-no-me-gusta-moderar-comentarios<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El bot\u00f3n \u00abno me gusta\u00bb de TikTok nace con el \u00faltimo objetivo de identificar aquellos comentarios que son o bien hu\u00e9rfanos de relevancia o bien de naturaleza inapropiada. Ha estado probando el bot\u00f3n \u00abno me gusta\u00bb durante meses y, una vez constatado que el experimento efectivamente funciona, TikTok\u00a0daba luz verde el pasado viernes al desembarco [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok lanza su nuevo bot\u00f3n de &quot;no me gusta&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-lanza-su-nuevo-boton-de-no-me-gusta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok lanza su nuevo bot\u00f3n de &quot;no me gusta&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El bot\u00f3n \u00abno me gusta\u00bb de TikTok nace con el \u00faltimo objetivo de identificar aquellos comentarios que son o bien hu\u00e9rfanos de relevancia o bien de naturaleza inapropiada. 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