{"id":8522,"date":"2022-09-29T10:00:03","date_gmt":"2022-09-29T15:00:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8522"},"modified":"2022-09-29T09:18:56","modified_gmt":"2022-09-29T14:18:56","slug":"el-cofundador-de-netflix-predice-el-fin-de-la-television-tradicional","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-cofundador-de-netflix-predice-el-fin-de-la-television-tradicional\/","title":{"rendered":"El cofundador de Netflix predice el fin de la televisi\u00f3n tradicional"},"content":{"rendered":"<h2>La televisi\u00f3n tradicional podr\u00eda tener su fin en 5 o 10 a\u00f1os<\/h2>\n<p>Que la\u00a0televisi\u00f3n lineal\u00a0no est\u00e1 en su mejor momento no es ninguna novedad. Con la llegada de las plataformas de video en\u00a0<em>streaming<\/em>, las formas de consumir contenido audiovisual han cambiado radicalmente.\u00a0Netflix, HBO, Amazon Prime Video\u00a0y otras compa\u00f1\u00edas han ido desplazando a este medio, que lucha por\u00a0reinventarse\u00a0para resistir a la tormenta.<\/p>\n<p>Seg\u00fan el informe mensual de\u00a0Nielsen\u00a0<em><a href=\"https:\/\/www.nielsen.com\/insights\/2022\/streaming-claims-largest-piece-of-tv-viewing-pie-in-july\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Gauge<\/a>,\u00a0<\/em>en julio, el\u00a0streaming super\u00f3 a todas las dem\u00e1s categor\u00edas de uso de la televisi\u00f3n en EEUU\u00a0por primera vez en la historia. En ese mes, el\u00a034,8% del total\u00a0de la televisi\u00f3n se vio por streaming, el 34,4% por cable y el 21,6% por televisi\u00f3n. En agosto, el streaming subi\u00f3 a\u00fan m\u00e1s hasta el\u00a035% del uso total\u00a0de la televisi\u00f3n, tal y como avanza\u00a0<em>Adweek<\/em>.<\/p>\n<p>Un estudio de\u00a0MoffettNathanson\u00a0apunta que los\u00a0abonados a la televisi\u00f3n lineal disminuir\u00e1n\u00a0en 27 millones en el a\u00f1o 2024, hasta llegar a menos de la mitad de los hogares estadounidenses ocupados.<\/p>\n<p>Estas cifras no pillan por sorpresa a la industria. La pasada semana, en la feria internacional de tecnolog\u00eda\u00a0DMEXCO\u00a02022, expertos del sector audiovisual tambi\u00e9n\u00a0debatieron sobre el nuevo paradigma\u00a0que ha llegado de la mano de las plataformas de streaming.<\/p>\n<p>Malte Hildebrand, Managing Director de Screenforce, una compa\u00f1\u00eda especializada en marketing digital en televisi\u00f3n, se mostraba tajante en este aspecto. \u00abEl tiempo en que tuvimos la cl\u00e1sica televisi\u00f3n ha terminado.\u00a0La televisi\u00f3n tradicional ir\u00e1 a pique a no ser que se adapte a las nuevas tecnolog\u00edas digitales\u201d, declaraba.<\/p>\n<h2>Las pol\u00e9micas declaraciones de Reed Hastings<\/h2>\n<p>Ante este escenario, el\u00a0cofundador y codirector general de Netflix\u00a0junto con Ted Sarandos,\u00a0Reed Hastings, se atrevi\u00f3 hace unos meses a hacer una atrevida predicci\u00f3n que puso los pelos de punta a m\u00e1s de uno.\u00a0\u00abEl fin definitivo de la televisi\u00f3n lineal llegar\u00e1 en los pr\u00f3ximos cinco o diez a\u00f1os\u00bb, dijo.<\/p>\n<p>No obstante,\u00a0editores y directores de las principales cadenas norteamericanas\u00a0se pronunciaron (y se siguen pronunciando) para\u00a0poner en entredicho las palabras de Hastings.<\/p>\n<p>Remiti\u00e9ndose a los hechos de los \u00faltimos a\u00f1os,\u00a0Kelly Kahl, presidenta de CBS Entertainment, se\u00f1alaba: \u00abLa televisi\u00f3n lineal, en abierto,\u00a0ha sobrevivido a todo lo que la tecnolog\u00eda le ha lanzado\u00a0durante mucho, mucho tiempo. Ha sobrevivido al cable. Ha sobrevivido a los DVR y a los VCR. A casi todo\u00bb.<\/p>\n<p>Pero m\u00e1s all\u00e1 de esta resistencia, Kahl anotaba que\u00a0el valor de la\u00a0televisi\u00f3n tradicional\u00a0es que \u00abtodav\u00eda se puede obtener de forma gratuita\u00bb\u00a0y destacaba el valor de las emisoras locales, algo que no se puede integrar en los servicios de streaming.<\/p>\n<p>\u00abNuestras\u00a0emisoras locales\u00a0siguen siendo un componente incre\u00edblemente importante y vital para las comunidades a las que sirven. Mientras las emisoras locales tengan valor, y nosotros seamos socios de esas emisoras, tambi\u00e9n tendremos mucho valor para los espectadores\u00bb, finalizaba.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/cofundador-netflix-predice-fin-television<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La televisi\u00f3n tradicional podr\u00eda tener su fin en 5 o 10 a\u00f1os Que la\u00a0televisi\u00f3n lineal\u00a0no est\u00e1 en su mejor momento no es ninguna novedad. Con la llegada de las plataformas de video en\u00a0streaming, las formas de consumir contenido audiovisual han cambiado radicalmente.\u00a0Netflix, HBO, Amazon Prime Video\u00a0y otras compa\u00f1\u00edas han ido desplazando a este medio, que [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El cofundador de Netflix predice el fin de la televisi\u00f3n tradicional | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-cofundador-de-netflix-predice-el-fin-de-la-television-tradicional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cofundador de Netflix predice el fin de la televisi\u00f3n tradicional | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La televisi\u00f3n tradicional podr\u00eda tener su fin en 5 o 10 a\u00f1os Que la\u00a0televisi\u00f3n lineal\u00a0no est\u00e1 en su mejor momento no es ninguna novedad. 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