{"id":8541,"date":"2022-10-04T10:00:34","date_gmt":"2022-10-04T15:00:34","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8541"},"modified":"2022-10-04T08:32:38","modified_gmt":"2022-10-04T13:32:38","slug":"tim-cook-el-ceo-de-apple-cuestiona-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tim-cook-el-ceo-de-apple-cuestiona-el-metaverso\/","title":{"rendered":"Tim Cook, el CEO de Apple, cuestiona el metaverso"},"content":{"rendered":"

Mientras Mark Zuckerbeg plantea que existe una competencia entre Apple y Meta para construir el metaverso, Tim Cook revel\u00f3 las reticencias de la empresa que dirige para unirse al mundo digital.<\/h2>\n

Meta, empresa anteriormente conocida como Facebook, mantiene su apuesta por el metaverso. Pero el CEO de Apple,\u00a0Tim Cook, considera que la mayor\u00eda de las personas no puede definir qu\u00e9 es exactamente el\u00a0metaverso, y mucho menos vivir sus vidas en este abstracto universo digital.<\/p>\n

El CEO de Apple declar\u00f3 al medio holand\u00e9s\u00a0RTL Nieuw<\/em><\/a>\u00a0en una entrevista que \u00absiempre he pensado que es importante que la gente entienda qu\u00e9 es algo.\u00a0Y no estoy seguro que la persona promedio puede decirte qu\u00e9 es el metaverso\u00bb. Esa es la raz\u00f3n por la que la empresa que dirige no apuesta, de momento, por la propuesta que tanto entusiasma a Mark Zuckerberg.<\/p>\n

Con estas declaraciones Cook revela que\u00a0Apple no est\u00e1 lista para anunciar que se une al metaverso.\u00a0Lo que contrasta con las declaraciones reflejadas el pasado mes de Julio por\u00a0The Verge<\/a><\/em>. Donde informan que Zuckerberg dijo a los empleados de Meta, que la empresa est\u00e1 en una\u00a0\u00abcompetencia filos\u00f3fica muy profunda\u00bb con Apple para construir el metaverso.<\/strong>\u00a0\u00abEstas es una competencia de filosof\u00edas e ideas, donde creen que haciendo todo por su cuenta e integrando lo que construyen est\u00e1n generando una mejor experiencia de usuario\u00bb.<\/p>\n

Profesionales destacan que el p\u00fablico no est\u00e1 listo, pero sus empresas ya trabajan en la tecnolog\u00eda<\/h2>\n

Cook demuestra escepticismo a la hora de que las personas quieran exponerse a la\u00a0realidad aumentada\u00a0en el futuro por largos periodos de tiempo. \u00abLa realidad aumentada es algo en lo que te puedes introducir, y puede ser usado de una buena forma.\u00a0Pero no creo que quieras vivir toda tu vida as\u00ed\u00bb, declar\u00f3 el profesional en la entrevista anteriormente mencionada.<\/p>\n

Con estas declaraciones Cook se convierte en el \u00faltimo CEO en expresar escepticismo sobre el metaverso.\u00a0Evan Spiegel, CEO de\u00a0Snap,\u00a0declar\u00f3 a\u00a0The Guardian<\/a><\/em>\u00a0que la empresa evita utilizar el t\u00e9rmino porque es \u00abmuy ambiguo e hipot\u00e9tico\u00bb. Por su parte,\u00a0David Limp de Amazon\u00a0se\u00f1al\u00f3 que si se le preguntara a \u00abunas cien personas qu\u00e9 piensan del metaverso\u00bb habr\u00eda cientos de respuestas diferentes, pues\u00a0no existe una \u00abdefinici\u00f3n com\u00fan\u00bb.<\/p>\n

Si bien los tres profesionales han mostrado sus reticencias al \u00abmetaverso\u00bb,\u00a0las tres empresas se encuentran\u00a0desarrollando\u00a0tecnolog\u00eda similar\u00a0a la que Meta considera har\u00e1 posible el metaverso.<\/p>\n

Apple podr\u00eda anunciar un set de realidad aumentada en 2023, y Snap lanz\u00f3 su primer par de gafas de realidad aumentada el a\u00f1o pasado. Amazon ha lanzado varias aplicaciones de realidad aumentada a lo largo de los a\u00f1os, y se rumora que tiene un dispositivo en desarrollo.\u00a0Meta\u00a0por su parte\u00a0espera lanzar su propio set de realidad aumentada en 2024, pero en principio solo estar\u00e1 disponible para desarrolladores.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/tim-cook-revela-apple-metaverso<\/p>\n","protected":false},"excerpt":{"rendered":"

Mientras Mark Zuckerbeg plantea que existe una competencia entre Apple y Meta para construir el metaverso, Tim Cook revel\u00f3 las reticencias de la empresa que dirige para unirse al mundo digital. Meta, empresa anteriormente conocida como Facebook, mantiene su apuesta por el metaverso. Pero el CEO de Apple,\u00a0Tim Cook, considera que la mayor\u00eda de las […]<\/p>\n","protected":false},"author":52,"featured_media":8542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nTim Cook, el CEO de Apple, cuestiona el metaverso | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tim-cook-el-ceo-de-apple-cuestiona-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook, el CEO de Apple, cuestiona el metaverso | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Mientras Mark Zuckerbeg plantea que existe una competencia entre Apple y Meta para construir el metaverso, Tim Cook revel\u00f3 las reticencias de la empresa que dirige para unirse al mundo digital. 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Meta, empresa anteriormente conocida como Facebook, mantiene su apuesta por el metaverso. 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