{"id":8557,"date":"2022-10-06T14:00:38","date_gmt":"2022-10-06T19:00:38","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8557"},"modified":"2022-10-06T09:30:22","modified_gmt":"2022-10-06T14:30:22","slug":"neeva-el-buscador-sin-anuncios-que-se-atreve-a-enfrentar-a-google","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/neeva-el-buscador-sin-anuncios-que-se-atreve-a-enfrentar-a-google\/","title":{"rendered":"Neeva, el buscador sin anuncios que se atreve a enfrentar a Google"},"content":{"rendered":"

La principal fortaleza de Neeva es que no despliega publicidad en los resultados de b\u00fasqueda y no compila tampoco datos personales de los usuarios.<\/h2>\n

En el universo de las b\u00fasquedas Google es tan omnipresente como imbatible. Y ni siquiera un gigante de la envergadura de Microsoft ha podido desafiar la supremac\u00eda del todopoderoso\u00a0Google\u00a0en el mercado de los motores de b\u00fasqueda. As\u00ed y todo, y aun siendo conscientes de que tienen muchas posibilidades de morder el polvo,\u00a0dos exejecutivos de Google han decidido embarcarse en una lucha de David contra Goliat de la mano de un buscador de nueva hornada, Neeva, que es 100% ajeno a la publicidad y el \u00abtracking\u00bb.<\/p>\n

Neeva<\/a>, que sali\u00f3 del cascar\u00f3n en 2019 y tiene sus cuarteles generales en California, acaba de recalar este jueves en tierras europeas.\u00a0Su motor de b\u00fasqueda se ufana de buscar informaci\u00f3n no solo en la red de redes sino tambi\u00e9n en archivos personales como correos electr\u00f3nicos y otro tipo de documentos.<\/p>\n

La principal fortaleza de Neeva es que no despliega publicidad en los resultados de b\u00fasqueda y\u00a0no compila tampoco datos personales de los usuarios.<\/p>\n

Al frente de Neeva est\u00e1n Sridhar Ramaswamy, responsable de la multimillonaria divisi\u00f3n publicitaria de Google hasta el a\u00f1o 2017,\u00a0y Vivek Raghunathan, exvicepresidente de monetizaci\u00f3n en YouTube.<\/p>\n

M\u00e1s all\u00e1 de agasajar al usuario con una\u00a0versi\u00f3n b\u00e1sica de naturaleza gratuita, Neeva cuenta asimismo con una modalidad premium que por el abono de apenas 5 euros al mes ofrece al internauta servicios adicionales como un gestor de contrase\u00f1as y un servicio\u00a0VPN\u00a0para poder navegar por internet de manera an\u00f3nima. En Europa est\u00e1 disponible por el momento \u00fanica y exclusivamente la versi\u00f3n gratuita de Neeva.<\/p>\n

Google tiene un cuota de mercado del 90% en el universo de las b\u00fasquedas<\/strong><\/h3>\n

La expansi\u00f3n del buscador en el mercado europeo ha sido posible gracias a una ronda de financiaci\u00f3n en la que Neeva obtuvo 77,5 millones de d\u00f3lares en 2021.\u00a0Apoyan con su capital a esta compa\u00f1\u00eda conocidas empresas de capital de riesgo como Sequoia Capital, Greylock Ventures, Inovia Capital y Neythri Futures Fund.<\/p>\n

Neeva ha alumbrado un \u00absearch index\u00bb propio del que forman parte miles de millones de webs.\u00a0Cuando arroja resultados de b\u00fasqueda, este buscador da prioridad al contenido de calidad y otorga tambi\u00e9n un rol protagonista a plataformas comunitarias como Reedit.<\/p>\n

El motor de b\u00fasqueda permite adem\u00e1s a sus usuarios acceder a apps como el correo electr\u00f3nico, Dropbox, Slack o Figma o realizar b\u00fasquedas privadas en sus propios documentos.<\/p>\n

Con una cuota de mercado superior al 90%, Google domina de manera absolutamente incontestable el mercado de las b\u00fasquedas.\u00a0Neeva no se arredra, de todos modos, y quiere desafiar la hegemon\u00eda de Google brindando al internauta una mejor experiencia de b\u00fasqueda y de navegaci\u00f3n.<\/p>\n

A juicio de Ramaswamy, el mayor reto al que se enfrenta actualmente su compa\u00f1\u00eda no es ni la calidad de las b\u00fasquedas ni la financiaci\u00f3n de Neeva.\u00a0\u00abEl mayor desaf\u00edo es la falta de elecci\u00f3n\u00bb, asegura. Y es que buena parte de los internautas desconoce que hay alternativas perfectamente viables a los productos de los grandes \u00abplayers\u00bb, enfatiza.<\/p>\n","protected":false},"excerpt":{"rendered":"

La principal fortaleza de Neeva es que no despliega publicidad en los resultados de b\u00fasqueda y no compila tampoco datos personales de los usuarios. En el universo de las b\u00fasquedas Google es tan omnipresente como imbatible. Y ni siquiera un gigante de la envergadura de Microsoft ha podido desafiar la supremac\u00eda del todopoderoso\u00a0Google\u00a0en el mercado […]<\/p>\n","protected":false},"author":52,"featured_media":8558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nNeeva, el buscador sin anuncios que se atreve a enfrentar a Google | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/neeva-el-buscador-sin-anuncios-que-se-atreve-a-enfrentar-a-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neeva, el buscador sin anuncios que se atreve a enfrentar a Google | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La principal fortaleza de Neeva es que no despliega publicidad en los resultados de b\u00fasqueda y no compila tampoco datos personales de los usuarios. 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