{"id":8563,"date":"2022-10-07T14:00:19","date_gmt":"2022-10-07T19:00:19","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8563"},"modified":"2022-10-07T09:36:31","modified_gmt":"2022-10-07T14:36:31","slug":"estas-son-las-redes-sociales-mas-populares","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/estas-son-las-redes-sociales-mas-populares\/","title":{"rendered":"Estas son las redes sociales m\u00e1s populares"},"content":{"rendered":"<h2>M\u00e1s de la mitad de la poblaci\u00f3n mundial utiliza redes sociales. Con un uso medio de 2 horas 29 minutos. Estas son las 10 plataformas m\u00e1s populares de la actualidad.<\/h2>\n<p>Las\u00a0redes sociales son indudablemente parte de la rutina diaria de la mayor\u00eda de las personas. El 61% de la Generaci\u00f3n Z se encuentra en Twitter de acuerdo a un estudio creado por la empresa. Pero esta no es una tendencia exclusiva\u00a0de las personas m\u00e1s j\u00f3venes.<\/p>\n<p>5.010 millones de personas son usuarios de internet, lo que equivale al\u00a063,1% de la poblaci\u00f3n mundial. Con un tiempo estimado de 2 horas y 29 minutos diarios de consumo de redes sociales, seg\u00fan el \u00faltimo\u00a0<a href=\"https:\/\/www.hootsuite.com\/es\/recursos\/digital-trends-q3-update\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informe Digital 2022 de Hootsuite<\/a>. El mismo informe de Hootsuite se\u00f1ala las redes sociales m\u00e1s populares, entre ellas Facebook, Instagram, LinkedIn, TikTok y YouTube.<\/p>\n<h2>Redes sociales m\u00e1s populares<\/h2>\n<p>4.700 millones de personas en el mundo son usuarios de redes sociales. Lo que equivale al 59% de la poblaci\u00f3n. Un 45,7% de ellos son mujeres, y el 54,3% hombres. Las plataformas sociales m\u00e1s populares son:<\/p>\n<ol>\n<li><strong>Facebook:<\/strong>\u00a0la red social creada por Mark Zuckerberg se mantiene a la cabeza en cuanto a la popularidad, cuenta con 2.936 millones de usuarios.<\/li>\n<li><strong>YouTube:\u00a0<\/strong>la plataforma de v\u00eddeo de Google se posiciona en el segundo lugar del listado con 2.476 millones de usuarios activos en todo el mundo.<\/li>\n<li><strong>WhatsApp:\u00a0<\/strong>la aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea propiedad de Meta toma la tercera posici\u00f3n, con 2.000 millones de usuarios.<\/li>\n<li><strong>Instagram<\/strong>: Instagram, que cumple 12 a\u00f1os en 2022 asegura el puesto n\u00famero 4 en cuanto a la popularidad de su plataforma, cuenta con 1.440 millones de usuarios activos.<\/li>\n<li><strong>Wechat:<\/strong>\u00a0esta aplicaci\u00f3n multiservicio lanzada en 2011, es la red social m\u00e1s popular de China, cuenta con 1.288 millones de usuarios<\/li>\n<li><strong>TikTok:<\/strong>\u00a0la app de v\u00eddeos se ha convertido en uno de los espacios digitales m\u00e1s populares del momento, 1.023 millones de usuarios se ven atra\u00eddos por el contenido viral de la plataforma.<\/li>\n<li><strong>Facebook Messenge<\/strong>r: la app de mensajer\u00eda derivada de Facebook cuenta por su parte con 1.000. mill\u00f3n de usuarios.<\/li>\n<li><strong>Telegram<\/strong>: por su parte, Telegram re\u00fane a 700 millones de usuarios, quienes buscan una aplicaci\u00f3n de mensajer\u00eda segura y privada.<\/li>\n<li><strong>Snapchat:<\/strong>\u00a0cuenta con 617 millones de usuarios, la app fue una de las primeras en apostar por el contenido ef\u00edmero.<\/li>\n<li><strong>Douyin:<\/strong>\u00a0cierra el top 10 Douyin, el \u00abalter ego\u00bb de TikTok para China, que cuenta con 613 millones de usuarios activos.<\/li>\n<\/ol>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/redes-sociales-mas-populares<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de la mitad de la poblaci\u00f3n mundial utiliza redes sociales. Con un uso medio de 2 horas 29 minutos. Estas son las 10 plataformas m\u00e1s populares de la actualidad. Las\u00a0redes sociales son indudablemente parte de la rutina diaria de la mayor\u00eda de las personas. El 61% de la Generaci\u00f3n Z se encuentra en Twitter [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estas son las redes sociales m\u00e1s populares | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/estas-son-las-redes-sociales-mas-populares\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estas son las redes sociales m\u00e1s populares | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s de la mitad de la poblaci\u00f3n mundial utiliza redes sociales. Con un uso medio de 2 horas 29 minutos. Estas son las 10 plataformas m\u00e1s populares de la actualidad. Las\u00a0redes sociales son indudablemente parte de la rutina diaria de la mayor\u00eda de las personas. 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El 61% de la Generaci\u00f3n Z se encuentra en Twitter&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8563"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8563\/revisions"}],"predecessor-version":[{"id":8565,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8563\/revisions\/8565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8564"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}