{"id":8572,"date":"2022-10-11T10:00:11","date_gmt":"2022-10-11T15:00:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8572"},"modified":"2022-10-11T08:10:31","modified_gmt":"2022-10-11T13:10:31","slug":"el-segundo-amazon-prime-day-del-ano-tendra-lugar-el-11-y-12-de-octubre","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-segundo-amazon-prime-day-del-ano-tendra-lugar-el-11-y-12-de-octubre\/","title":{"rendered":"El segundo Amazon Prime Day del a\u00f1o tendr\u00e1 lugar el 11 y 12 de octubre"},"content":{"rendered":"<h2>El Amazon Prime Day celebra su segunda edici\u00f3n este oto\u00f1o con el fin de ofrecer a los clientes descuentos en productos de todo tipo.<\/h2>\n<p>Tras la edici\u00f3n del pasado mes de julio,\u00a0vuelve el Amazon Prime Day\u00a0para dar la bienvenida al oto\u00f1o. Durante los\u00a0d\u00edas 11 y 12 de octubre, el mayor marketplace del mundo ofrece a los usuarios de Amazon Prime suculentos\u00a0descuentos en todo tipo de productos.<\/p>\n<p>Se trata de uno de los eventos m\u00e1s destacados en el \u00e1mbito digital y un hito a nivel comercial, puesto que las ofertas disponibles son numerosas y tremendamente atractivas.<\/p>\n<p>Hasta ahora,\u00a0el Amazon Prime Day ten\u00eda periodicidad anual.\u00a0Pero este a\u00f1o, por primera vez desde que se inici\u00f3 esta \u00abtradici\u00f3n\u00bb en 2015, la empresa de\u00a0Jeff Bezos\u00a0repetir\u00e1 el evento este mes bajo el nombre de \u00abPrime Early Access Sale\u00bb.<\/p>\n<p>Esta decisi\u00f3n puede estar motivada por la alta inflaci\u00f3n y el miedo a la recesi\u00f3n econ\u00f3mica, m\u00e1s all\u00e1 de que la empresa quiera, adem\u00e1s, animar a sus clientes de cara al\u00a0Black Friday\u00a0y el\u00a0Cyber Monday,\u00a0que est\u00e1n a la vuelta de la esquina.<\/p>\n<p>El gigante del comercio electr\u00f3nico invita tambi\u00e9n a los usuarios de Amazon Prime a\u00a0disfrutar de las ofertas navide\u00f1as \u00abantes que nadie\u00bb.\u00a0El vicepresidente de Prime,\u00a0Jamil Ghani, se\u00f1al\u00f3 en una entrevista que se podr\u00e1n disfrutar de \u00abcientos de miles\u00bb ofertas para la temporada de fiestas.<\/p>\n<h2>\u00bfQu\u00e9 comprar en el Amazon Prime Day?<\/h2>\n<p>En el\u00a0Amazon Prime Day de oto\u00f1o\u00a0(o \u00abPrime Early Access Sale\u00bb), los consumidores podr\u00e1n encontrar\u00a0descuentos en innumerables marcas, tanto espa\u00f1olas como internacionales. Es la\u00a0ocasi\u00f3n ideal para encontrar a todo tipo de productos,\u00a0desde dispositivos electr\u00f3nicos a decoraci\u00f3n del hogar, retail, moda o deporte.<\/p>\n<p>Philips, Braun, Foreo, L\u2019Or\u00e9al, Swarovski, Amazfit, Diadermine, Apple, AEG, Garmin, Levi\u2019s\u00a0o\u00a0Geox\u00a0son algunas de las firmas que participan en este d\u00eda y cuya presencia en el marketplace ya ha confirmado el propio Amazon.<\/p>\n<p>Algunos de los art\u00edculos que seguramente logren un sonado triunfo en el Amazon Prime Day son, por ejemplo, las freidoras de aire, que est\u00e1n muy en boga \u00faltimamente.\u00a0Cecotec\u00a0es una de las marcas que cuenta con grandes ofertas en este tipo de producto.<\/p>\n<p>Tambi\u00e9n son usuales las compras de dispositivos electr\u00f3nicos.\u00a0Oppo, Xiaomi\u00a0o\u00a0Samsung\u00a0lanzar\u00e1n descuentos en smartphones, tablets, auriculares o smartwaches.\u00a0Apple\u00a0tampoco dejar\u00e1 pasar la oportunidad de rebajar (ligeramente) el precio de sus nuevos iPhone 14, as\u00ed como del resto de sus productos.<\/p>\n<p>Las televisiones y los ordenadores port\u00e1tiles son igualmente art\u00edculos que suelen tener grandes descuentos en ocasiones como el Amazon Prime Day. Entre las firmas de moda, destacan\u00a0Levi\u2019s\u00a0, New Balance\u00a0y\u00a0Adidas, marcas que no suelen faltar a la cita.<\/p>\n<h2>Una gran oportunidad para las marcas<\/h2>\n<p>Rafa Mart\u00ednez, Senior Manager de\u00a0Addressability\u00a0and Publisher Business Development de LiveRamp, explica que,\u00a0a\u00fan en medio de una econom\u00eda inestable, este evento puede ayudar a las empresas a conectar con sus clientes y encontrar nuevos consumidores.<\/p>\n<p>\u00abEl\u00a0Prime Day 2.0\u00a0es la oportunidad perfecta para que las marcas conecten con los consumidores en un momento de tensi\u00f3n econ\u00f3mica. En este sentido,\u00a0los usuarios que podr\u00edan haberse vuelto m\u00e1s estrictos en los \u00faltimos meses, ahora podr\u00edan estar\u00a0dispuestos a salir del \u00abmargen de gasto\u00bb,\u00a0dejando a un lado las limitaciones, para aprovechar los descuentos disponibles\u00bb, analiza el experto.<\/p>\n<p>En este punto, hace referencia al\u00a0<em>retail media\u00a0<\/em>(publicidad en los marketplaces) y apunta que este evento es un ejemplo de cu\u00e1ndo puede ser rentable para las marcas invertir en\u00a0este tipo de marketing.\u00a0\u00abEsta asociaci\u00f3n entre minoristas y marcas beneficia tanto al consumidor,\u00a0que recibe recomendaciones mucho m\u00e1s personalizadas de cara a la temporada de compras navide\u00f1as, como a los vendedores que buscan atraer a los compradores en el lugar y el momento correcto\u00bb, termina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Amazon Prime Day celebra su segunda edici\u00f3n este oto\u00f1o con el fin de ofrecer a los clientes descuentos en productos de todo tipo. Tras la edici\u00f3n del pasado mes de julio,\u00a0vuelve el Amazon Prime Day\u00a0para dar la bienvenida al oto\u00f1o. Durante los\u00a0d\u00edas 11 y 12 de octubre, el mayor marketplace del mundo ofrece a [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El segundo Amazon Prime Day del a\u00f1o tendr\u00e1 lugar el 11 y 12 de octubre | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-segundo-amazon-prime-day-del-ano-tendra-lugar-el-11-y-12-de-octubre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El segundo Amazon Prime Day del a\u00f1o tendr\u00e1 lugar el 11 y 12 de octubre | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El Amazon Prime Day celebra su segunda edici\u00f3n este oto\u00f1o con el fin de ofrecer a los clientes descuentos en productos de todo tipo. Tras la edici\u00f3n del pasado mes de julio,\u00a0vuelve el Amazon Prime Day\u00a0para dar la bienvenida al oto\u00f1o. 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Tras la edici\u00f3n del pasado mes de julio,\u00a0vuelve el Amazon Prime Day\u00a0para dar la bienvenida al oto\u00f1o. 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