{"id":8578,"date":"2022-10-12T14:00:18","date_gmt":"2022-10-12T19:00:18","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8578"},"modified":"2022-10-12T07:26:19","modified_gmt":"2022-10-12T12:26:19","slug":"bereal-reune-53-millones-de-descargas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/bereal-reune-53-millones-de-descargas\/","title":{"rendered":"BeReal re\u00fane 53 millones de descargas"},"content":{"rendered":"<h2>BeReal supera las 50 millones de descargas. Pero todav\u00eda tiene un largo camino que recorrer para competir de forma directa con plataformas m\u00e1s establecidas.<\/h2>\n<p>La red social francesa, BeReal, ha conquistado a la Generaci\u00f3n Z. Es un espacio digital donde\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/bereal-busca-quitar-purpurina-postureo-redes-sociales\">l<\/a>a autenticidad manda. La plataforma invita a los usuarios a tomar una foto diaria, sin retoques ni filtros, en un formato dise\u00f1ado para convertirse en un h\u00e1bito. Pero actualmente solo un peque\u00f1o porcentaje de los usuarios de la app accede a la app de forma diaria.<\/p>\n<p>Innegablemente, la aplicaci\u00f3n es una de las m\u00e1s habladas del momento. El 25 de julio se convirti\u00f3 en la aplicaci\u00f3n n\u00famero 1 de la\u00a0App Store.\u00a0De acuerdo a una investigaci\u00f3n de Sensor Tower, BeReal re\u00fane 53 millones de descargas en todo el mundo a trav\u00e9s de la App Store y Google Play.<\/p>\n<h2>53 millones de descargas, pero sin establecerse entre los usuarios<\/h2>\n<p>Como informa\u00a0<a href=\"https:\/\/techcrunch.com\/2022\/10\/10\/bereal-tops-53m-installs-but-only-9-open-the-app-daily-estimates-claim\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>TechCrunch<\/em><\/a>, medio especializado en tecnolog\u00eda, los usuarios activos de una aplicaci\u00f3n son el mejor indicador de la adopci\u00f3n de la misma. Pues muchas personas pueden descargar una app por curiosidad para abandonarla r\u00e1pidamente.<\/p>\n<p>Esta es la lucha actual de la plataforma, pues si bien ha visto\u00a0un aumento del 2.154% en sus usuarios activos desde el mes de enero de 2022.\u00a0Solo\u00a0el 9% de los usuarios\u00a0de Android que han instalado la app la utiliza a diario.\u00a0Instagram lidera la lista de acceso diario, con un 39%\u00a0de usuarios que instalaron la red social han abierto la aplicaci\u00f3n de forma diaria.<\/p>\n<p>Cabe destacar que BeReal es especialmente popular entre los j\u00f3venes de Estados Unidos, donde prima el uso de iOS, y por lo que el informe puede no representar la realidad del uso diario de la app.<\/p>\n<h2>BeReal necesita tiempo para establecerse entre las grandes<\/h2>\n<p>La aplicaci\u00f3n francesa ha alcanzado la popularidad, pero necesita tiempo para establecerse. Pasar de la emoci\u00f3n de las inesperadas notificaciones diarias, a ser parte de la rutina de los usuarios. Adem\u00e1s, tiene que enfrentarse a los\u00a0\u00abclones asesinos\u00bb\u00a0de plataformas con m\u00e1s recorrido, que ven en BeReal a un importante competidor.<\/p>\n<p>BeReal podr\u00eda mejorar estas cifras de uso si sigue aumentando su n\u00famero de usuarios activos a un paso estable. De acuerdo a Sensor Tower, Estados Unidos representa la mayor parte de las descargas,\u00a0seguido por\u00a0Reino Unido. En el mes de septiembre\u00a0Brasil\u00a0se posicion\u00f3 en el segundo lugar, con m\u00e1s de 1 mill\u00f3n de descargas de la aplicaci\u00f3n en dicho mes.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/bereal-alcanza-53-millones-descargas-global<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BeReal supera las 50 millones de descargas. Pero todav\u00eda tiene un largo camino que recorrer para competir de forma directa con plataformas m\u00e1s establecidas. La red social francesa, BeReal, ha conquistado a la Generaci\u00f3n Z. Es un espacio digital donde\u00a0la autenticidad manda. La plataforma invita a los usuarios a tomar una foto diaria, sin retoques [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BeReal re\u00fane 53 millones de descargas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/bereal-reune-53-millones-de-descargas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeReal re\u00fane 53 millones de descargas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"BeReal supera las 50 millones de descargas. 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