{"id":8629,"date":"2022-10-25T10:00:49","date_gmt":"2022-10-25T15:00:49","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8629"},"modified":"2022-10-25T08:29:40","modified_gmt":"2022-10-25T13:29:40","slug":"adidas-rompe-lazos-con-kanye-west-debido-a-los-comentarios-antisemitas-del-rapero","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-rompe-lazos-con-kanye-west-debido-a-los-comentarios-antisemitas-del-rapero\/","title":{"rendered":"Adidas rompe lazos con Kanye West debido a los comentarios antisemitas del rapero"},"content":{"rendered":"<h2>Adidas se decide y corta lazos con Kanye West, tras la pol\u00e9mica protagonizada por el rapero a causa de una serie de comentarios antisemitas en redes sociales.<\/h2>\n<p>Kanye West\u00a0no ha parado de despertar pol\u00e9micas en las \u00faltimas semanas, por no decir que a lo largo de toda su carrera. Ahora pierde a uno de sus aliados m\u00e1s importantes:\u00a0Adidas.\u00a0El int\u00e9rprete fue recientemente vetado de Instagram, por incumplir de forma recurrente las normas comunitarias de la plataforma.<\/p>\n<p>Una vez vio sus cuentas en la red social restringidas, el int\u00e9rprete regres\u00f3 tras varios a\u00f1os de ausencia a\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/twitter-arrasa-clones-propuestos-kanye-west-trump?swcfpc=1\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, donde\u00a0realiz\u00f3 una serie de tuits antisemitas, que posteriormente resultaron en el veto del rapero. Esta restricci\u00f3n en diversas restricciones, llega poco despu\u00e9s de lucir durante la semana de la moda una camiseta con el mensaje \u00abWhite lives matter\u00bb.<\/p>\n<p>West ha\u00a0dise\u00f1ado calzado y ropa para Adidas, bajo la marca Yeezy, desde 2015. Pero esta relaci\u00f3n ha sido terminada de forma unilateral por el retailer de art\u00edculos deportivos tras las pol\u00e9micas de las \u00faltimas semanas. Adidas se\u00f1ala que las declaraciones y acciones del rapero son\u00a0\u00abinaceptables, odiosas y peligrosas\u00bb. Por lo tanto, la producci\u00f3n de los\u00a0\u00abYeezy\u00bb\u00a0se suspende de forma inmediata. Acci\u00f3n con la que Adidas pierde hasta 250 millones de euros en ganancias.<\/p>\n<p>El inicial silencio de Adidas mantuvo al retailer en una posici\u00f3n complicada. Los usuarios de las redes sociales se\u00f1alaron que la marca alemana\u00a0no deber\u00eda tolerar los comentarios antisemitas del artista, especialmente cuando se considera que la empresa fue fundada por un miembro del Partido Nazi.<\/p>\n<h2>Adidas no es la \u00fanica que suspende su relaci\u00f3n con Kanye West<\/h2>\n<p>El retailer rompe lazos con West. La empresa alega que las acciones y comentarios del rapero son inaceptables, y que \u00abviolan los valores de la empresa de inclusi\u00f3n, respeto mutuo y justicia\u00bb. Se reporta que\u00a0la agencia de talento CAA\u00a0tambi\u00e9n dej\u00f3 de trabajar con West.<\/p>\n<p>Studio MRC\u00a0por su parte se\u00f1al\u00f3 que no transmitir\u00e1 el documental sobre West, los ejecutivos se\u00f1alan que \u00abno podemos apoyar ning\u00fan contenido que amplifique su plataforma\u00bb.\u00a0Balenciaga, una marca de moda de lujo asociada com\u00fanmente con West, fue la primera en cortar lazos con el artista. En un comunicado de Balenciaga se\u00f1ala que \u00abya no tenemos ninguna relaci\u00f3n, ni planes de futuros proyectos en relaci\u00f3n con este artista\u00bb.<\/p>\n<p>La disquera\u00a0Def Jam, de\u00a0Universal Music Group, se\u00f1ala que el contrato de Kanye ha llegado a su fin. Y el sello musical propio del artista, G.O.O.D. Music, ya no se encuentra relacionado con Def Jam.<\/p>\n<h2>West ha despertado una peligrosa pol\u00e9mica<\/h2>\n<p>El\u00a0Comit\u00e9 Jud\u00edo Estadounidense\u00a0se\u00f1al\u00f3 en un comunicado, las palabras de West\u00a0reforzaban estereotipos da\u00f1inos, como \u00abestar orientados al dinero o controlar las finanzas del mundo\u00bb, y finalizaron el mismo dirigi\u00e9ndose de forma directa al rapero: \u00abTienes que aprender que las palabras importan\u00bb. Por su parte, la\u00a0Liga Antidifamaci\u00f3n\u00a0(ADL) se\u00f1al\u00f3 el peligro de los comentarios del rapero.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/adidas-finaliza-colaboracion-kanye-west<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas se decide y corta lazos con Kanye West, tras la pol\u00e9mica protagonizada por el rapero a causa de una serie de comentarios antisemitas en redes sociales. Kanye West\u00a0no ha parado de despertar pol\u00e9micas en las \u00faltimas semanas, por no decir que a lo largo de toda su carrera. Ahora pierde a uno de sus [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas rompe lazos con Kanye West debido a los comentarios antisemitas del rapero | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-rompe-lazos-con-kanye-west-debido-a-los-comentarios-antisemitas-del-rapero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas rompe lazos con Kanye West debido a los comentarios antisemitas del rapero | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Adidas se decide y corta lazos con Kanye West, tras la pol\u00e9mica protagonizada por el rapero a causa de una serie de comentarios antisemitas en redes sociales. Kanye West\u00a0no ha parado de despertar pol\u00e9micas en las \u00faltimas semanas, por no decir que a lo largo de toda su carrera. Ahora pierde a uno de sus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/adidas-rompe-lazos-con-kanye-west-debido-a-los-comentarios-antisemitas-del-rapero\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T15:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/10\/skynews-kanye-west-france-givenchy_5918567.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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Kanye West\u00a0no ha parado de despertar pol\u00e9micas en las \u00faltimas semanas, por no decir que a lo largo de toda su carrera. 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