{"id":8632,"date":"2022-10-25T14:00:47","date_gmt":"2022-10-25T19:00:47","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8632"},"modified":"2022-10-25T08:32:30","modified_gmt":"2022-10-25T13:32:30","slug":"inditex-se-suma-a-la-moda-de-segunda-mano-con-zara-pre-owned","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/inditex-se-suma-a-la-moda-de-segunda-mano-con-zara-pre-owned\/","title":{"rendered":"Inditex se suma a la moda de segunda mano con \u00abZara Pre Owned\u00bb"},"content":{"rendered":"

La empresa espa\u00f1ola, Inditex, se suma a la moda de segunda mano, una iniciativa que permite mejorar los servicios a los clientes y aportar a la sostenibilidad en el sector.<\/h2>\n

Inditex, el gigante de la moda, emprende un proyecto sostenible que permitir\u00e1 reducir costes y residuos. La matriz de marcas como\u00a0Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius y Oysho\u00a0crea su primera iniciativa de venta de ropa de segunda mano en Reino Unido, mediante la plataforma\u00a0\u00abZara Pre Owned\u00bb<\/p>\n

En los \u00faltimos a\u00f1os, la preocupaci\u00f3n por el consumo de\u00a0\u00abfast-fashion\u00bb\u00a0ha ido en aumento, a su vez la tendencia del \u00abthrifting\u00bb o compra de ropa de segunda mano se ha popularizado. Es por ello que Zara empezar\u00e1 a entrar en el negocio de la\u00a0ropa de segunda mano\u00a0mediante una plataforma de\u00a0e-commerce.<\/p>\n

La empresa\u00a0revel\u00f3 en un comunicado<\/a>, los objetivos de este proyecto. Entre ellos se busca que los clientes tomen\u00a0\u00abdecisiones m\u00e1s sostenibles con respecto a su ropa usada\u00a0y contribuir\u00e1n a la reducci\u00f3n de residuos y al consumo de nuevas materias primas\u00bb. Los clientes de Zara dispondr\u00e1n de esta nueva modalidad tanto en establecimientos de Reino Unido\u00a0a partir del 3 de noviembre, como a trav\u00e9s de un formato online. Por ahora es solo una prueba piloto, pero en vista de los resultados de la iniciativa, esta se podr\u00eda llevar a cabo en otros mercados.<\/p>\n

Pero no solo se trata de comprar ropa de segunda mano. La marca tambi\u00e9n ofrecer\u00e1\u00a0arreglos\u00a0a las prendas, ya sean las cremalleras, botones o broches, para que los clientes recurran a la empresa para\u00a0reparar, recuperar y reutilizar su ropa.<\/p>\n

Una nueva forma de comprar en Inditex<\/h2>\n

La reventa de productos se organizar\u00e1 por categor\u00edas. En estas los vendedores proveer\u00e1n la informaci\u00f3n necesaria, junto a im\u00e1genes del producto y datos ofrecidos por Zara. El objetivo es\u00a0donar, vender y arreglar\u00a0las piezas que ya existen, para que estas tengan una segunda oportunidad en las manos de otras personas.<\/p>\n

\u00abEst\u00e1 plataforma es una acci\u00f3n que se enmarca en el enfoque de\u00a0sostenibilidad\u00a0de Inditex y su apuesta por avanzar hacia un modelo de\u00a0econom\u00eda circular. Que abarca todas las fases de su actividad, desde el dise\u00f1o del producto hasta la gesti\u00f3n de las tiendas, as\u00ed como fabricaci\u00f3n, log\u00edstica y oficinas de la empresa\u00bb, destaca la empresa.<\/p>\n

Servicios de \u00abZara Pre Owned\u00bb<\/h3>\n
    \n
  • Repara<\/strong>: los clientes de Zara podr\u00e1n solicitar reparaciones en sus art\u00edculos usados, de cualquier temporada de la marca. Este servicio incluye diversas reparaciones, desde el reemplazo de botones o cremalleras, o el arreglo de costuras. Los clientes podr\u00e1n realizar este proceso de forma presencial o en l\u00ednea.<\/li>\n<\/ul>\n
      \n
    • Vende:<\/strong>\u00a0la plataforma Zara Pre-Owned permitir\u00e1 a los clientes de Reino Unido vender sus prendas de Zara en una tienda en l\u00ednea segura. Este proceso de clientes, para clientes.<\/li>\n<\/ul>\n
        \n
      • Dona:<\/strong>\u00a0a trav\u00e9s de la plataforma, los clientes pueden solicitar la recogida de ropa en sus hogares para que esta sea donada. Estas donaciones ser\u00e1n destinadas a la\u00a0Cruz Roja, organizaci\u00f3n que otorga una nueva vida a los productos, ya sea reutiliz\u00e1ndolos o recicl\u00e1ndolos para ayudar a proyectos de las comunidades locales. Este servicio no es exclusivo para productos de la marca Zara, sino que se permite donar ropa de cualquier marca.<\/li>\n<\/ul>\n

        Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/zara-empezara-vender-ropa-segunda-mano-reino-unido<\/p>\n","protected":false},"excerpt":{"rendered":"

        La empresa espa\u00f1ola, Inditex, se suma a la moda de segunda mano, una iniciativa que permite mejorar los servicios a los clientes y aportar a la sostenibilidad en el sector. Inditex, el gigante de la moda, emprende un proyecto sostenible que permitir\u00e1 reducir costes y residuos. La matriz de marcas como\u00a0Zara, Pull&Bear, Massimo Dutti, Bershka, […]<\/p>\n","protected":false},"author":52,"featured_media":8633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nInditex se suma a la moda de segunda mano con "Zara Pre Owned" | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/inditex-se-suma-a-la-moda-de-segunda-mano-con-zara-pre-owned\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inditex se suma a la moda de segunda mano con "Zara Pre Owned" | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La empresa espa\u00f1ola, Inditex, se suma a la moda de segunda mano, una iniciativa que permite mejorar los servicios a los clientes y aportar a la sostenibilidad en el sector. 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