{"id":8658,"date":"2022-10-26T10:00:57","date_gmt":"2022-10-26T15:00:57","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=8658"},"modified":"2022-10-26T07:45:08","modified_gmt":"2022-10-26T12:45:08","slug":"el-negocio-publicitario-de-los-servicios-de-google-se-debilita","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-negocio-publicitario-de-los-servicios-de-google-se-debilita\/","title":{"rendered":"El negocio publicitario de los servicios de Google se debilita"},"content":{"rendered":"<h2>Alphabet, la empresa matriz de Google, obtiene resultados por debajo de lo esperado en el tercer trimestre del a\u00f1o.<\/h2>\n<p>Google\u00a0ve las consecuencias de la frugalidad de los anunciantes. La empresa matriz,\u00a0Alphabet\u00a0reporta beneficios de 13.9 millones de d\u00f3lares en el tercer trimestre del a\u00f1o, lo que es igual a una ca\u00edda del 27% en comparaci\u00f3n con el mismo per\u00edodo del a\u00f1o anterior. Adem\u00e1s,\u00a0las acciones de la empresa caen en m\u00e1s de un 6%.<\/p>\n<p>\u00abEste es un resultado d\u00e9bil\u00bb, se\u00f1ala para<em>\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/alphabet-goog-q3-earnings-report-2022-11666668098\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Wall Street Journal<\/a><\/em>\u00a0Mark Mahaney, analista de Evercore ISI. El profesional agreg\u00f3 que es \u00abprobablemente un muy buen indicador de la creciente cautela y debilidad entre los vendedores de peque\u00f1as empresas\u00bb.<\/p>\n<p>La empresa factur\u00f3 en los primeros nueve meses del a\u00f1o un total de 206.788 millones de d\u00f3lares, un 13,4% por encima de los 182.312 millones ingresados en el mismo per\u00edodo de 2021. Si bien los ingresos son mayores, las ganancias han disminuido, como consecuencia del aumento de los costes operativos, el efecto de\u00a0la inflaci\u00f3n y otras preocupaciones en la econom\u00eda mundial. Los anunciantes y clientes publicitarios minimizan sus gastos, lo que ha generado que empresas como Facebook, Google o Snapchat se hayan visto afectadas.<\/p>\n<p>El negocio del\u00a0buscador de Google, se encuentra m\u00e1s protegido que los anuncios en las redes sociales, pero tambi\u00e9n\u00a0ha comenzado a mostrar signos de debilidad.\u00a0Como informa\u00a0<em><a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/googles-ad-business-shows-signs-weakness-third-quarter\/2445531\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AdAge<\/a><\/em>,\u00a0Tejas Dessai,\u00a0quien es analista de investigaci\u00f3n en Global X ETF, se\u00f1ala que si bien Google ha tomado medidas para controlar los costos durante esta desaceleraci\u00f3n econ\u00f3mica, tomar\u00e1 tiempo ver los beneficios.<\/p>\n<h2>Los servicios de Google registran ingresos m\u00e1s bajos que el a\u00f1o anterior<\/h2>\n<p>Los ingresos publicitarios de YouTube\u00a0pasan de 7.200 millones de d\u00f3lares interanuales a 7.000 millones. Esta es la primera ca\u00edda en los ingresos de la plataforma de v\u00eddeo de Google desde que la empresa empez\u00f3 a medir el rendimiento de la plataforma, seg\u00fan informa\u00a0<em><a href=\"https:\/\/www.horizont.net\/tech\/nachrichten\/alphabet-sinkende-werbeausgaben-vermiesen-google-mutter-die-quartalsbilanz-203685\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Horizont<\/a><\/em>.<\/p>\n<p>Por su parte el beneficio operativo de\u00a0los servicios de Google\u00a0en su conjunto cae de los 24.000 millones a los 19.800 millones de d\u00f3lares. Estos servicios constituyen la mayor parte del negocio de Alphabet.<\/p>\n<p>La matriz de Google tambi\u00e9n participa en otros proyectos, como lo es la compa\u00f1\u00eda de autom\u00f3viles robot\u00a0Waymo\u00a0o el servicio de entrega de drones\u00a0Wing. Estos contribuyeron con 209 millones de d\u00f3lares en las ventas del grupo. Lo que es igual a un aumento de alrededor del 12%.\u00a0Pero, su p\u00e9rdida operativa aument\u00f3 de 1.300 millones de d\u00f3lares 1.600 millones.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/caen-beneficios-alphabet-empreza-matriz-google<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alphabet, la empresa matriz de Google, obtiene resultados por debajo de lo esperado en el tercer trimestre del a\u00f1o. Google\u00a0ve las consecuencias de la frugalidad de los anunciantes. La empresa matriz,\u00a0Alphabet\u00a0reporta beneficios de 13.9 millones de d\u00f3lares en el tercer trimestre del a\u00f1o, lo que es igual a una ca\u00edda del 27% en comparaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El negocio publicitario de los servicios de Google se debilita | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-negocio-publicitario-de-los-servicios-de-google-se-debilita\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El negocio publicitario de los servicios de Google se debilita | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Alphabet, la empresa matriz de Google, obtiene resultados por debajo de lo esperado en el tercer trimestre del a\u00f1o. Google\u00a0ve las consecuencias de la frugalidad de los anunciantes. La empresa matriz,\u00a0Alphabet\u00a0reporta beneficios de 13.9 millones de d\u00f3lares en el tercer trimestre del a\u00f1o, lo que es igual a una ca\u00edda del 27% en comparaci\u00f3n con [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-negocio-publicitario-de-los-servicios-de-google-se-debilita\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T15:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2022\/10\/google-inc-e1537467602232.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone 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