{"id":8725,"date":"2022-11-10T14:00:56","date_gmt":"2022-11-10T19:00:56","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8725"},"modified":"2022-11-10T09:53:50","modified_gmt":"2022-11-10T14:53:50","slug":"la-programacion-de-contenidos-llega-a-instagram","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-programacion-de-contenidos-llega-a-instagram\/","title":{"rendered":"La programaci\u00f3n de contenidos llega a Instagram"},"content":{"rendered":"<h2>Hasta ahora la programaci\u00f3n de contenidos en Instagram era solo posible a trav\u00e9s de la herramienta Facebook Creator Studio y de aplicaciones externas.<\/h2>\n<p>La programaci\u00f3n de contenidos, una funcionalidad que deber\u00eda haber aterrizado en\u00a0Instagram\u00a0hace ya bastante tiempo (tal y como confiesa Adam Mosseri, el jefe de la famosa red social),\u00a0ser\u00e1 una realidad por fin en esta plataforma.\u00a0As\u00ed lo anunciaba ayer por la tarde Mosseri en un v\u00eddeo compartido a trav\u00e9s de su cuenta personal en Instagram.<\/p>\n<p>Hasta ahora, y para disgusto de los creadores,\u00a0la programaci\u00f3n de contenidos en Instagram era solo posible a trav\u00e9s de la herramienta Facebook Creator Studio y de aplicaciones externas.<\/p>\n<p>Con su reci\u00e9n estrenada novedad Instagram pretende congraciarse con los creadores, muchos de los cuales se han quejado amargamente en los \u00faltimos meses por el opaco funcionamiento del algoritmo de la red social y\u00a0por verse forzados a crear m\u00e1s Reels y publicar menos posts en el \u00abfeed\u00bb. Y es que, acogotada por el creciente apogeo de TikTok, la filial de Meta se mira cada vez m\u00e1s en el espejo de la red social oriunda de China (aunque ello siente a cuerno quemado a un buen n\u00famero de sus usuarios).<\/p>\n<p>La programaci\u00f3n de contenido en la app de Instagram deber\u00eda ser motivo de alegr\u00eda para los creadores, que para programar posts y Reels deb\u00edan refugiarse hasta ahora en herramientas como Hootsuite, Facelift o Facebook Creator Studio.<\/p>\n<p>Tras ser probada inicialmente por un n\u00famero reducido de creadores durante varios meses,\u00a0la herramienta para programar publicaciones en Instagram se lanza ahora de manera oficial.\u00a0De esta forma, los influencers y lo social media managers de las marcas podr\u00e1n programar contenido con hasta 75 d\u00edas de antelaci\u00f3n en la red social.<\/p>\n<h3><strong>Instagram ha introducido asimismo mejoras en su web para dispositivos desktop<\/strong><\/h3>\n<p>Por el momento de la nueva funcionalidad se beneficiar\u00e1n \u00fanica y exclusivamente las \u00abbusiness accounts\u00bb de Instagram.\u00a0Y no est\u00e1 claro si las cuentas privadas podr\u00e1n hincar tambi\u00e9n el diente a esta funci\u00f3n en el futuro.<\/p>\n<p>M\u00e1s all\u00e1 de la programaci\u00f3n de contenidos,\u00a0Instagram ha anunciado una segunda novedad que afecta en este caso a la\u00a0web para dispositivos desktop\u00a0de la red social.\u00a0La web de marras ha sido redise\u00f1ada para ser \u00abm\u00e1s limpia, m\u00e1s r\u00e1pida y m\u00e1s f\u00e1cil de utilizar\u00bb y sacar provecho al \u00abmultitasking\u00bb en la red de redes.<\/p>\n<p>Aunque los cambios en la web de Instagram no est\u00e1n a bote pronto alineados con el enfoque \u00abmobile first\u00bb de Instagram,\u00a0s\u00ed son una forma de otorgar a esa web m\u00e1s relevancia frente a las herramientas de proveedores externos.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/instagram-saca-horno-posts-programados-app<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta ahora la programaci\u00f3n de contenidos en Instagram era solo posible a trav\u00e9s de la herramienta Facebook Creator Studio y de aplicaciones externas. La programaci\u00f3n de contenidos, una funcionalidad que deber\u00eda haber aterrizado en\u00a0Instagram\u00a0hace ya bastante tiempo (tal y como confiesa Adam Mosseri, el jefe de la famosa red social),\u00a0ser\u00e1 una realidad por fin en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La programaci\u00f3n de contenidos llega a Instagram | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-programacion-de-contenidos-llega-a-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La programaci\u00f3n de contenidos llega a Instagram | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Hasta ahora la programaci\u00f3n de contenidos en Instagram era solo posible a trav\u00e9s de la herramienta Facebook Creator Studio y de aplicaciones externas. 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