{"id":8742,"date":"2022-11-16T14:00:28","date_gmt":"2022-11-16T19:00:28","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8742"},"modified":"2022-11-16T10:22:03","modified_gmt":"2022-11-16T15:22:03","slug":"nike-lanza-swoosh-una-plataforma-para-la-web3","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-lanza-swoosh-una-plataforma-para-la-web3\/","title":{"rendered":"Nike lanza \u00ab.SWOOSH\u00bb, una plataforma para la Web3"},"content":{"rendered":"<h2>Nike lanza \u00ab.SWOOSH\u00bb, una plataforma que emplea la tecnolog\u00eda blockchain para generar una experiencia de comunidad digital para atletas, consumidores y coleccionistas.<\/h2>\n<p>Nike, el gigante del equipamiento deportivo, cumple 50 a\u00f1os. Para celebrar este hito,\u00a0la marca crea una experiencia en la Web3, donde ofrece un espacio a atletas, creadores, coleccionistas y consumidores para que hagan suyo el futuro del deporte. Bajo el nombre\u00a0\u00ab.SWOOSH\u00bb,\u00a0la marca invita a los miembros de su comunidad a crear e interactuar en la plataforma del\u00a0metaverso.<\/p>\n<p>La plataforma incluir\u00e1 la cartera de las marcas de NIKE Inc., entre las que estar\u00e1n\u00a0Jordan Brand y Converse\u00a0en versiones posteriores. La empresa busca presentar en 2023 su primera colecci\u00f3n digital configurada por NFTs creados por la comunidad de esta plataforma digital.<\/p>\n<p>En\u00a0<a href=\"https:\/\/www.swoosh.nike\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">welcome.swoosh.nike<\/a>, la empresa busca garantizar\u00a0un espacio seguro y de confianza, donde los miembros de la comunidad de Nike podr\u00e1n descubrir, crear y guardar creaciones virtuales, es decir, objetos digitales interactivos. Como lo pueden ser\u00a0zapatillas, jerseys o camisetas, que los miembros de dicha comunidad podr\u00e1n lucir en juegos digitales y experiencias inmersivas. Adem\u00e1s, se podr\u00e1 acceder a\u00a0productos f\u00edsicos o eventos, como conversaciones privadas con atletas y dise\u00f1adores.<\/p>\n<h2>Nike presentar\u00e1 en\u00bb.SWOOSH\u00bb un desaf\u00edo comunitario<\/h2>\n<p>De momento la plataforma se encuentra en una versi\u00f3n beta, y los usuarios que quieran unirse a la experiencia digital de Nike podr\u00e1n hacerlo a finales de este mes. El objetivo es crear una comunidad diversa e igualitaria. Como se\u00f1ala la marca en un comunicado de prensa: \u00abesto implica priorizar a las comunidades locales que Nike apoya a trav\u00e9s de sus iniciativas de diversidad, igualdad e inclusi\u00f3n, empezando por\u00a0Estados Unidos y determinados pa\u00edses de Europa, para desarrollar competencias con ellos y prepararlos para participar\u00bb.<\/p>\n<p>La marca presentar\u00e1 en 2023 la primera colecci\u00f3n digital, generada por la comunidad de esta plataforma. Los miembros de la comunidad de Nike\u00a0participar\u00e1n en un desaf\u00edo comunitario\u00a0que les dar\u00e1 la oportunidad de cocrear un producto virtual junto a la marca. Los ganadores obtendr\u00e1n derechos por el producto virtual que generen en la plataforma.<\/p>\n<p>El objetivo de esta apuesta por el mundo virtual es\u00a0ampliar la definici\u00f3n de deporte\u00a0y contribuir a su futuro con la democratizaci\u00f3n de la experiencia web3, de forma que todo el mundo pueda tener, crear y poseer un art\u00edculo de este nuevo mundo digital.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/nike-apuesta-web3-lataforma-swoosh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike lanza \u00ab.SWOOSH\u00bb, una plataforma que emplea la tecnolog\u00eda blockchain para generar una experiencia de comunidad digital para atletas, consumidores y coleccionistas. Nike, el gigante del equipamiento deportivo, cumple 50 a\u00f1os. Para celebrar este hito,\u00a0la marca crea una experiencia en la Web3, donde ofrece un espacio a atletas, creadores, coleccionistas y consumidores para que hagan [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike lanza &quot;.SWOOSH&quot;, una plataforma para la Web3 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-lanza-swoosh-una-plataforma-para-la-web3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike lanza &quot;.SWOOSH&quot;, una plataforma para la Web3 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Nike lanza \u00ab.SWOOSH\u00bb, una plataforma que emplea la tecnolog\u00eda blockchain para generar una experiencia de comunidad digital para atletas, consumidores y coleccionistas. Nike, el gigante del equipamiento deportivo, cumple 50 a\u00f1os. 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