{"id":8771,"date":"2022-11-23T14:00:30","date_gmt":"2022-11-23T19:00:30","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8771"},"modified":"2022-11-23T10:01:53","modified_gmt":"2022-11-23T15:01:53","slug":"google-pone-en-su-lista-negra-a-10-000-empleados","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/google-pone-en-su-lista-negra-a-10-000-empleados\/","title":{"rendered":"Google pone en su \u00ablista negra\u00bb a 10.000 empleados"},"content":{"rendered":"

Google ha solicitado a sus directivos que elaboren una suerte de \u00ablista negra\u00bb con 10.000 empleados que estimen que son susceptibles de ser catalogados como de \u00abde bajo rendimiento\u00bb.<\/h2>\n

El invierno ha llegado definitivamente a las \u00abBig Tech\u00bb, que ya no son noticia por escupir dinero a borbotones sino por empu\u00f1ar las tijeras y aplicar severos recortes en sus plantillas. Elon Musk desembarcaba hace aproximadamente un mes en Twitter poniendo de patitas en la calle a la mitad de la plantilla de la red social. Poco despu\u00e9s\u00a0Meta anunci\u00f3 que despedir\u00eda a 11.000 trabajadores. Amazon est\u00e1 aplicando tambi\u00e9n severos recortes en su plantilla,\u00a0donde podr\u00edan desaparecer pr\u00f3ximamente 10.000 puestos de trabajo. Y\u00a0ahora es Google quien ha decidido al parecer apretarse el cintur\u00f3n.<\/p>\n

De acuerdo con\u00a0The Information<\/a><\/em>, Google, que no ha mermado hasta ahora el tama\u00f1o de su plantilla, podr\u00eda comenzar a recortar su n\u00famero de empleados a principios del a\u00f1o que viene.\u00a0La compa\u00f1\u00eda ha solicitado a sus directivos que elaboren una suerte de \u00ablista negra\u00bb con 10.000 empleados que estimen que son susceptibles de ser catalogados como de \u00abde bajo rendimiento\u00bb.\u00a0Si los 10.000 trabajadores de esa \u00ablista negra\u00bb son efectivamente despedidos, los recortes afectar\u00edan al 6% de la plantilla actual.<\/p>\n

Antes de confeccionar esta \u00ablista negra\u00bb,\u00a0el sistema de evaluaci\u00f3n interna de Google ya hab\u00eda otorgado el estatus de \u00abbajo rendimiento\u00bb al 2% de la plantilla del gigante tecnol\u00f3gico. As\u00ed y todo, parece que la compa\u00f1\u00eda quiere ampliar esa \u00ablista negra\u00bb.<\/p>\n

No es seguro que Google vaya a aplicar recortes en su plantilla<\/strong><\/h3>\n

Google no clasifica a sus empleados \u00fanica y exclusivamente en base a su bajo rendimiento y\u00a0cuenta tambi\u00e9n al parecer con una lista de mejores trabajadores\u00a0(si bien formar parte de este exclusivo grupo ser\u00eda extraordinariamente complicado).<\/p>\n

Sundar Pichai, el CEO de\u00a0Google,\u00a0ya advirti\u00f3 en agosto que la productividad de los empleados de la compa\u00f1\u00eda deb\u00eda mejorar\u00a0y por eso hizo llegar a la plantilla un cuestionario que invitaba a los trabajadores a detectar \u00e1reas de negocio no estrictamente necesarias.<\/p>\n

Como otras empresas tecnol\u00f3gicas,\u00a0Google sobredimension\u00f3 a todas luces su plantilla a fin de retener el mejor talento a su vera durante la pandemia, que tuvo un efecto bals\u00e1mico en la industria tecnol\u00f3gica. En el \u00faltimo a\u00f1o Alphabet, la matriz de Google, increment\u00f3, de hecho, su plantilla en 37.000 personas<\/p>\n

Pese a la \u00ablista negra\u00bb en la que trabaja actualmente Google,\u00a0no es seguro que quienes tengan la mala fortuna de abrirse paso en ella vayan efectivamente a ser despedidos.<\/p>\n

Seg\u00fan\u00a0The Information<\/em>,\u00a0Google podr\u00eda optar meramente por castigar los empleados de esa \u00ablista negra\u00bb quit\u00e1ndoles las pagas extra y los paquetes de acciones.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/sombra-despidos-cierne-google<\/p>\n","protected":false},"excerpt":{"rendered":"

Google ha solicitado a sus directivos que elaboren una suerte de \u00ablista negra\u00bb con 10.000 empleados que estimen que son susceptibles de ser catalogados como de \u00abde bajo rendimiento\u00bb. El invierno ha llegado definitivamente a las \u00abBig Tech\u00bb, que ya no son noticia por escupir dinero a borbotones sino por empu\u00f1ar las tijeras y aplicar […]<\/p>\n","protected":false},"author":52,"featured_media":8228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nGoogle pone en su "lista negra" a 10.000 empleados | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/google-pone-en-su-lista-negra-a-10-000-empleados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google pone en su "lista negra" a 10.000 empleados | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Google ha solicitado a sus directivos que elaboren una suerte de \u00ablista negra\u00bb con 10.000 empleados que estimen que son susceptibles de ser catalogados como de \u00abde bajo rendimiento\u00bb. 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