{"id":8782,"date":"2022-11-25T14:00:35","date_gmt":"2022-11-25T19:00:35","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8782"},"modified":"2022-11-25T14:03:11","modified_gmt":"2022-11-25T19:03:11","slug":"el-nuevo-logo-de-kia-desata-la-confusion-en-google","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-nuevo-logo-de-kia-desata-la-confusion-en-google\/","title":{"rendered":"El nuevo logo de KIA desata la confusi\u00f3n en Google"},"content":{"rendered":"<h2>Desde que KIA levantara el tel\u00f3n de su nuevo logotipo en enero del a\u00f1o pasado, comenzaron a registrarse en Google miles de b\u00fasquedas al mes de \u00abkeywords\u00bb como \u00abKN Car\u00bb, \u00abKN Brand\u00bb o \u00abKN SUV\u00bb.<\/h2>\n<p>Las marcas de coches permanecen fieles a sus logos durante d\u00e9cada. No en vano, aquellas compa\u00f1\u00edas que hacen un lavado de cara a sus emblemas con excesiva frecuencia asumen inevitablemente riesgos. E incluso si el lapso de tiempo entre logotipo y logotipo es m\u00e1s o menos razonable, emergen tambi\u00e9n potenciales peligros. Que se lo digan, si no, a\u00a0KIA,\u00a0que en enero del a\u00f1o pasado remozaba su logo\u00a0y a\u00fan hoy est\u00e1 pagando las consecuencias. \u00bfEl motivo? El logotipo de marras es demasiado confuso y muchos leen en \u00e9l no la palabra \u00abKIA\u00bb sino \u00abKN\u00bb.<\/p>\n<p>De acuerdo con Google Analytics, desde que KIA levantar\u00e1 el tel\u00f3n de su nuevo logotipo en enero del a\u00f1o pasado,\u00a0comenzaron a registrarse en el famoso buscador miles de b\u00fasquedas al mes de \u00abkeywords\u00bb como \u00abKN Car\u00bb, \u00abKN Brand\u00bb o \u00abKN SUV\u00bb.<\/p>\n<p>KN es una marca inexistente, pero en tanto en cuanto muchas de las b\u00fasquedas relacionadas con esta firma hacen referencia a modelos de KIA (\u00abKN Carnival\u00bb y \u00abKN Telluride\u00bb! son, por ejemplo, b\u00fasquedas recurrentes),\u00a0es f\u00e1cil dilucidar que es el nuevo y enigm\u00e1tico emblema de KIA el que ha propiciado las b\u00fasquedas de marras.<\/p>\n<h3><strong>Aquellos consumidores no familiarizados con el mundo del motor leen la palabra \u00abKN\u00bb en el nuevo logotipo de KIA<\/strong><\/h3>\n<p>El anterior logo de la marca, en el que las tres letras de\u00a0KIA\u00a0pod\u00edan leerse separadas y aparec\u00edan rodeadas de una elipse,\u00a0fue reemplazado hace casi dos a\u00f1os por un emblema de corte mucho m\u00e1s minimalista\u00a0en el que las tres letras se unen entre s\u00ed remedando de alguna manera el estilo de la tipograf\u00eda en cursiva.<\/p>\n<p>A quienes est\u00e9n al tanto del cambio de logotipo no les resultar\u00e1 probablemente dif\u00edcil identificar la palabra \u00abKIA\u00bb en el emblema, pero\u00a0quienes est\u00e9n menos versados en materia automovil\u00edstica podr\u00edan tener problema descifrando la insignia de marras. Al fin y al cabo, y sin ning\u00fan tipo de conocimiento previo, el logo de KIA se presta a ser le\u00eddo como \u00abKN\u00bb.<\/p>\n<p>Aunque no es balad\u00ed, el problema al que se enfrenta KIA con su nuevo logotipo no podr\u00eda calificarse en modo alguno de grav\u00edsimo. Al fin y al cabo, la palabra clave \u00abKN BranD\u00bb registra alrededor de 30.000 b\u00fasquedas mensuales en Google, muy lejos de los 1,83 millones de b\u00fasquedas que genera la palabra clave KIA.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/nuevo-logo-kia-siembra-confusion-google<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que KIA levantara el tel\u00f3n de su nuevo logotipo en enero del a\u00f1o pasado, comenzaron a registrarse en Google miles de b\u00fasquedas al mes de \u00abkeywords\u00bb como \u00abKN Car\u00bb, \u00abKN Brand\u00bb o \u00abKN SUV\u00bb. Las marcas de coches permanecen fieles a sus logos durante d\u00e9cada. No en vano, aquellas compa\u00f1\u00edas que hacen un lavado [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo logo de KIA desata la confusi\u00f3n en Google | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-nuevo-logo-de-kia-desata-la-confusion-en-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo logo de KIA desata la confusi\u00f3n en Google | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Desde que KIA levantara el tel\u00f3n de su nuevo logotipo en enero del a\u00f1o pasado, comenzaron a registrarse en Google miles de b\u00fasquedas al mes de \u00abkeywords\u00bb como \u00abKN Car\u00bb, \u00abKN Brand\u00bb o \u00abKN SUV\u00bb. Las marcas de coches permanecen fieles a sus logos durante d\u00e9cada. 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