{"id":8803,"date":"2022-12-02T10:00:17","date_gmt":"2022-12-02T15:00:17","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8803"},"modified":"2022-12-02T09:12:01","modified_gmt":"2022-12-02T14:12:01","slug":"viva-magenta-elegido-color-del-ano-2023-por-pantone","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/viva-magenta-elegido-color-del-ano-2023-por-pantone\/","title":{"rendered":"Viva Magenta, elegido Color del A\u00f1o 2023 por Pantone"},"content":{"rendered":"

Este \u00abvibrante\u00bb pariente de la familia del rojo, est\u00e1 inspirado en la naturaleza, concretamente en la cochinilla, como ha explicado el Pantone Color Institute tras su elecci\u00f3n.<\/h2>\n

\u00abViva Magenta\u00bb ser\u00e1 el color del a\u00f1o 2023:\u00a0as\u00ed lo ha decidido la autoridad mundial del color, el\u00a0Pantone Color Institute,\u00a0que cada diciembre revela su Color del A\u00f1o. Como anunci\u00f3 ayer jueves, su elecci\u00f3n para 2023 es un\u00a0vibrante pariente de la familia del rojo\u00a0inspirado en la naturaleza, concretamente en la\u00a0cochinilla.<\/p>\n

Descrito como \u00abun tono carmes\u00ed matizado\u00bb que equilibra lo c\u00e1lido y lo fr\u00edo, \u2018Viva Magenta\u2019 es \u00abun\u00a0tono poco convencional\u00a0para un momento poco convencional\u00bb, seg\u00fan el comunicado oficial de Pantone.<\/p>\n

\u00abEn esta era de la tecnolog\u00eda, buscamos la inspiraci\u00f3n en la naturaleza y en lo que es real. PANTONE 18-1750 \u2018Viva Magenta\u2019 desciende de la familia de los rojos, y se inspira en el rojo de la cochinilla, uno de los\u00a0tintes m\u00e1s preciosos de la familia de los tintes naturales, as\u00ed como uno de los m\u00e1s fuertes y brillantes que el mundo ha conocido\u00bb, ha se\u00f1alado\u00a0Leatrice Eiseman, directora ejecutiva del Pantone Color Institute.<\/p>\n

En a\u00f1os caracterizados por la incertidumbre, es preciso elegir colores que tranquilizan, calman o levantan el \u00e1nimo. As\u00ed pues, en medio de la actual pandemia y a las puertas de una crisis econ\u00f3mica global, \u2018Viva Magenta\u2019 representa la\u00a0\u00abtranquilidad, la confianza y la conexi\u00f3n\u00bb en un mundo que intenta recuperarse, como expres\u00f3\u00a0Laurie Pressman,\u00a0vicepresidenta del\u00a0Pantone Color Institute.<\/a><\/p>\n

\u00abEstamos viviendo una \u00e9poca poco convencional. Lo \u00fanico que se ha vuelto convencional es lo poco convencional que es\u00bb, declar\u00f3 a la\u00a0CNN<\/em>. \u00abAunque ha habido muchas cosas que han influido en nuestra forma de pensar, muchas cosas que han influido e impactado en lo que ha tenido lugar y en los cambios que hemos tenido que hacer, no hay duda de que la\u00a0influencia principal ha sido Covid\u00ab, ha concluido.<\/p>\n

Adem\u00e1s, el Pantone Color Institute hace un gui\u00f1o a la era tecnol\u00f3gica y dedica al\u00a0metaverso\u00a0un apartado de su web bajo el lema\u00a0\u00abExplore the Magentaverse\u00bb.<\/p>\n

Lo que nos dice Viva Magenta\u00bb de Pantone sobre 2023<\/h2>\n

Si bien el a\u00f1o pasado, el\u00a0Color del A\u00f1o 2022 seg\u00fan Pantone fue el \u00abVeri Peri\u00bb, el tono que te\u00f1ir\u00e1 2023 ser\u00e1 el \u00abViva Magenta\u00bb. Este color ser\u00e1, sin duda,\u00a0tendencia en el a\u00f1o 2023.\u00a0La moda, la belleza, los accesorios: en todos estos \u00e1mbitos estar\u00e1 notablemente presente.<\/p>\n

Como apunta\u00a0The Guardian<\/em>, al menos en la cultura popular,\u00a0los tonos de magenta ya est\u00e1n por todas partes. Desde el caracter\u00edstico maquillaje de ojos ahumados color baya de\u00a0Clea\u00a0o la hero\u00edna de Marvel de\u00a0Charlize Theron\u00a0hasta el atuendo color ciruela de\u00a0Emily Blunt\u00a0en\u00a0The English.<\/em><\/p>\n

Harry Styles, un icono de la moda siempre a la vanguardia, eligi\u00f3 un blazer magenta de Gucci para anunciar su llegada a Venecia para el estreno de\u00a0Don\u2019t Worry Darling<\/em>, mientras que, la semana pasada, la\u00a0princesa de Gales\u00a0luci\u00f3 un vestido de abrigo de Emilia Wickstead y un sombrero a juego en este tono joya para recibir al presidente de Sud\u00e1frica, Ramaphosa.<\/p>\n

No es el color m\u00e1s f\u00e1cil de llevar, pero puede enviar un mensaje. James Fox, historiador del arte de Cambridge y autor de\u00a0El mundo seg\u00fan el color<\/em>, declar\u00f3 al medio brit\u00e1nico que, \u00abconviene recordar que el color es fundamental en la experiencia humana como\u00a0medio de narraci\u00f3n, comunicaci\u00f3n y conexi\u00f3n\u00ab.<\/p>\n

\u00abEl magenta evoca las\u00a0arcillas, las pinturas rupestres e incluso los colores de la galaxia; se cree que la primera vida vegetal de la Tierra, anterior a la clorofila, era de un tono morado similar. Es un color que se refleja en la retina, que vibra, y que no se puede definir con exactitud\u00bb, termina Fox.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/viva-magenta-pantone-color-ano-2023<\/p>\n","protected":false},"excerpt":{"rendered":"

Este \u00abvibrante\u00bb pariente de la familia del rojo, est\u00e1 inspirado en la naturaleza, concretamente en la cochinilla, como ha explicado el Pantone Color Institute tras su elecci\u00f3n. \u00abViva Magenta\u00bb ser\u00e1 el color del a\u00f1o 2023:\u00a0as\u00ed lo ha decidido la autoridad mundial del color, el\u00a0Pantone Color Institute,\u00a0que cada diciembre revela su Color del A\u00f1o. Como anunci\u00f3 […]<\/p>\n","protected":false},"author":52,"featured_media":8804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nViva Magenta, elegido Color del A\u00f1o 2023 por Pantone | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/viva-magenta-elegido-color-del-ano-2023-por-pantone\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viva Magenta, elegido Color del A\u00f1o 2023 por Pantone | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Este \u00abvibrante\u00bb pariente de la familia del rojo, est\u00e1 inspirado en la naturaleza, concretamente en la cochinilla, como ha explicado el Pantone Color Institute tras su elecci\u00f3n. \u00abViva Magenta\u00bb ser\u00e1 el color del a\u00f1o 2023:\u00a0as\u00ed lo ha decidido la autoridad mundial del color, el\u00a0Pantone Color Institute,\u00a0que cada diciembre revela su Color del A\u00f1o. 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