{"id":8839,"date":"2022-12-14T10:00:02","date_gmt":"2022-12-14T15:00:02","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8839"},"modified":"2022-12-14T09:38:34","modified_gmt":"2022-12-14T14:38:34","slug":"la-ue-se-gasta-400-000-euros-en-una-fiesta-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-ue-se-gasta-400-000-euros-en-una-fiesta-en-el-metaverso\/","title":{"rendered":"La UE se gasta 400.000 euros en una fiesta en el metaverso"},"content":{"rendered":"<h2 class=\"subtitle-cn\">El fracaso de la fiesta de la Uni\u00f3n Europea en el metaverso: casi 400.000 euros y menos de diez asistentes.<\/h2>\n<p>La Comisi\u00f3n Europea ha organizado una\u00a0fiesta en el\u00a0metaverso\u00a0a la que no ha acudido casi nadie, solo 6 avatares.\u00a0Esta fiesta, que cost\u00f3 alrededor de\u00a0387 mil euros, formaba parte de la iniciativa Global Gateway para llamar la atenci\u00f3n de las nuevas generaciones de TikTok e Instagram en los proyectos de la Uni\u00f3n Europea.<\/p>\n<p>Solo acudieron\u00a0seis personas al\u00a0evento, entre ellas el equipo del medio\u00a0<em>Gizmodo<\/em>, lo que supuso el fracaso de la fiesta. Uno de los asistentes fue el periodista\u00a0Vince Chadwick, que contaba en Twitter: \u00abDespu\u00e9s de charlas iniciales con los aproximadamente otros cinco humanos que aparecieron, estoy solo\u00bb.<\/p>\n<p>En el v\u00eddeo se puede ver c\u00f3mo su avatar se encuentra delante de un escenario en el que un DJ reproduce m\u00fasica. Por el chat, podemos leer como solamente hablan Nick y el periodista, comentando que el DJ pone todo el tiempo la misma m\u00fasica una y otra vez y \u00absi hay alguien m\u00e1s\u00ab. Finalmente, pregunta si obtuvo la fecha incorrecta de la fiesta en el metaverso. El periodista de Devex escribi\u00f3 que una persona describi\u00f3 este evento del metaverso como \u00abbasura digital\u00ab<\/p>\n<p>\u00ab\u00bfEn serio?\u00a0Hay una sequ\u00eda masiva en el este de \u00c1frica, ACNUR no tiene suficientes fondos para alimentos para refugiados en campamentos, etc.,\u00a0y ESTO es en lo que eliges gastar dinero\u00ab, escribi\u00f3 una investigadora de agricultura sostenible en respuesta al tuit oficial de la UE.<\/p>\n<h3>La fiesta en el metaverso de la Uni\u00f3n Europea: \u00abFiesta en la playa 24 horas\u00bb<\/h3>\n<p>Tal y como informan desde\u00a0<em>Devex<\/em>, a esta fiesta te pod\u00edas\u00a0conectar gratuitamente\u00a0y pod\u00edas probar las diferentes actividades que ten\u00eda este espacio.\u00a0Una vez que iniciabas sesi\u00f3n, pod\u00edas elegir el avatar. Tras elegir la configuraci\u00f3n, entras en una isla tropical donde se reproducen en pantallas de v\u00eddeo las\u00a0historias sobre cooperaci\u00f3n al desarrollo de la UE.<\/p>\n<p>El objetivo de la Comisi\u00f3n Europea con esa campa\u00f1a es movilizar\u00a0300 mil millones de euros de inversiones para 2027 e incluyen el hashtag\u00a0<a href=\"https:\/\/global-gateway.campaign.europa.eu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">#WhoWeAre<\/a>. La presidenta de la Comisi\u00f3n Europea,\u00a0Ursula von der Leyen, dijo que Global Gateway es ante todo un proyecto geopol\u00edtico, que busca\u00a0posicionar a Europa en un mercado internacional competitivo. Es una herramienta cr\u00edtica porque las inversiones en infraestructura est\u00e1n en el centro de la geopol\u00edtica actual.<\/p>\n<p>\u00abLos socios de todo el mundo quieren trabajar con Europa. El primer a\u00f1o de implementaci\u00f3n muestra la demanda de inversiones sostenibles que colocan la autonom\u00eda estrat\u00e9gica de nuestros socios en el centro de nuestra oferta\u00bb, asegura.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/fracaso-fiesta-metaverso-union-europea<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El fracaso de la fiesta de la Uni\u00f3n Europea en el metaverso: casi 400.000 euros y menos de diez asistentes. La Comisi\u00f3n Europea ha organizado una\u00a0fiesta en el\u00a0metaverso\u00a0a la que no ha acudido casi nadie, solo 6 avatares.\u00a0Esta fiesta, que cost\u00f3 alrededor de\u00a0387 mil euros, formaba parte de la iniciativa Global Gateway para llamar la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La UE se gasta 400.000 euros en una fiesta en el metaverso | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-ue-se-gasta-400-000-euros-en-una-fiesta-en-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La UE se gasta 400.000 euros en una fiesta en el metaverso | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El fracaso de la fiesta de la Uni\u00f3n Europea en el metaverso: casi 400.000 euros y menos de diez asistentes. 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