{"id":8844,"date":"2022-12-15T10:00:27","date_gmt":"2022-12-15T15:00:27","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8844"},"modified":"2022-12-15T08:51:53","modified_gmt":"2022-12-15T13:51:53","slug":"instagram-estrena-la-funcion-notes-y-comienza-a-probar-su-version-de-bereal","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-estrena-la-funcion-notes-y-comienza-a-probar-su-version-de-bereal\/","title":{"rendered":"Instagram estrena la funci\u00f3n Notes y comienza a probar su versi\u00f3n de BeReal"},"content":{"rendered":"<h2>Instagram acaba de levantar el tel\u00f3n de Notes, una nueva funcionalidad para compartir mensajes integrados \u00fanica y exclusivamente por texto y emojis.<\/h2>\n<p>La imagen ha estado siempre c\u00f3modamente apoltronada en el trono de\u00a0Instagram. Sin embargo, la red social de Meta est\u00e1 decidida a ceder m\u00e1s protagonismo al texto en sus dominios. Con este objetivo en mente Instagram acaba de levantar el tel\u00f3n de Notes, una nueva funcionalidad para compartir mensajes integrados \u00fanica y exclusivamente por texto y emojis.<\/p>\n<p>Esta nueva funci\u00f3n, que ha comenzado ya a implementarse a lo largo y ancho de todo el globo,\u00a0permite enviar mensajes de hasta 60 caracteres que desaparecen una vez transcurridas 24 horas.<\/p>\n<p>Tales mensajes podr\u00e1n ser remitidos a todos los \u00abfollowers\u00bb o a un grupo reducido de ellos y\u00a0se abrir\u00e1n paso en la parte superior de la bandeja de entrada de los mensajes directos.<\/p>\n<p>Apoy\u00e1ndose en Notes, los usuarios de Instagram podr\u00e1n prender la mecha de conversaciones de manera m\u00e1s sencilla\u00a0y tendr\u00e1n la oportunidad de compartir lo que est\u00e1n pensando sin necesidad de valerse de ninguna imagen.<\/p>\n<h3><strong>Instagram ha iniciado un test para probar su particular r\u00e9plica de BeReal: Candid Stories<\/strong><\/h3>\n<p>M\u00e1s all\u00e1 de Notes,\u00a0la filial de Meta agasajar\u00e1 a sus usuarios con otra novedad: la posibilidad de compartir im\u00e1genes y v\u00eddeos con un grupo espec\u00edfico de seguidores. Esto ya era posible a trav\u00e9s de la funci\u00f3n de mejores amigos, pero ahora va m\u00e1s all\u00e1 y permite asimismo la publicaci\u00f3n de posts fijos.<\/p>\n<p>Instagram se guarda adem\u00e1s m\u00e1s novedades bajo la manga y est\u00e1 probando ya su particular clon de\u00a0BeReal: Candid Stories. Mediante este formato los usuarios capturan un momento del d\u00eda para compartir con sus \u00abfollowers\u00bb qu\u00e9 est\u00e1n haciendo en tiempo real.<\/p>\n<p>Una vez el usuario publique su primer Candid Stories,\u00a0el usuario ser\u00e1 confrontado con un recordatorio diario para que comparta m\u00e1s im\u00e1genes.<\/p>\n<p>La funcionalidad Candid Stories se mira claramente en el espejo de BeReal, una red social oriunda de Francia que ganado much\u00edsima popularidad en los \u00faltimos meses por abjurar deliberadamente del \u00abpostureo\u00bb que prima en otras redes sociales y animar a los usuarios a mostrarse tal cual son y publicar im\u00e1genes mucho m\u00e1s espont\u00e1neas.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/instagram-levanta-telon-notes-prueba-candid-stories<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram acaba de levantar el tel\u00f3n de Notes, una nueva funcionalidad para compartir mensajes integrados \u00fanica y exclusivamente por texto y emojis. La imagen ha estado siempre c\u00f3modamente apoltronada en el trono de\u00a0Instagram. Sin embargo, la red social de Meta est\u00e1 decidida a ceder m\u00e1s protagonismo al texto en sus dominios. Con este objetivo en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram estrena la funci\u00f3n Notes y comienza a probar su versi\u00f3n de BeReal | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-estrena-la-funcion-notes-y-comienza-a-probar-su-version-de-bereal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram estrena la funci\u00f3n Notes y comienza a probar su versi\u00f3n de BeReal | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Instagram acaba de levantar el tel\u00f3n de Notes, una nueva funcionalidad para compartir mensajes integrados \u00fanica y exclusivamente por texto y emojis. La imagen ha estado siempre c\u00f3modamente apoltronada en el trono de\u00a0Instagram. Sin embargo, la red social de Meta est\u00e1 decidida a ceder m\u00e1s protagonismo al texto en sus dominios. 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