{"id":8864,"date":"2022-12-20T14:00:11","date_gmt":"2022-12-20T19:00:11","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8864"},"modified":"2022-12-20T12:30:03","modified_gmt":"2022-12-20T17:30:03","slug":"mondelez-vende-trident-y-otras-marcas-de-chicle-a-perfetti-van-melle","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mondelez-vende-trident-y-otras-marcas-de-chicle-a-perfetti-van-melle\/","title":{"rendered":"Mondelez vende Trident y otras marcas de chicle a Perfetti Van Melle"},"content":{"rendered":"<h2>Mondelez International vender\u00e1 su negocio de chicles en Estados Unidos, Canad\u00e1 y Europa (salvo en Francia) a Perfetti Van Melle, la matriz de Chupa Chups.<\/h2>\n<p>La legendaria marca de chicle\u00a0Trident\u00a0se dispone a cambiar de manos.\u00a0La multinacional estadounidense Mondelez International anunci\u00f3 ayer su intenci\u00f3n de vender su negocio de chicles en Estados Unidos, Canad\u00e1 y Europa (salvo en Francia) a Perfetti Van Melle, matriz de Chupa Chups, por 1.350 millones de d\u00f3lares\u00a0(alrededor de 1.275 millones de euros). Se trata de una cifra 15 veces superior al EBITDA estimado por la compa\u00f1\u00eda para 2022.<\/p>\n<p>Desprendi\u00e9ndose de su negocio de chicles\u00a0Mondelez\u00a0aspira a reestructurar su cartera como parte del plan \u00abVision 2030\u00bb, cuyo objetivo es concentrarse en el crecimiento y la reinversi\u00f3n en la categor\u00edas principales de la compa\u00f1\u00eda: chocolates, galletas y otros snacks.<\/p>\n<p>Mondelez estima que la operaci\u00f3n, que incluye las\u00a0marcas de chicles Trident, Dentyne, Stimorol, Hollywood, V6, Bubbaloo y Bubbilicious, las marcas de caramelos Cachou Lajaunie, Negro y La Vosgienne y la venta de sus instalaciones en Rockford (Estados Unidos) y Skarbimierz (Polonia), ser\u00e1 cerrada a finales de 2023.<\/p>\n<h3><strong>Perfetti Van Melle se congratula de poder incorporar el negocio de chicles de Mondelez a su porfolio<\/strong><\/h3>\n<p>En el resto de regiones no directamente concernidas por la transacci\u00f3n\u00a0Mondelez mantendr\u00e1 su negocio de chicles, liderado por Stripe en China.<\/p>\n<p>\u00abNos complace hacer la transici\u00f3n de nuestro negocio de chicles en el mercado desarrollado a una empresa familiar, impulsada por valores, cuyo porfolio se ajusta a la estrategia seguida en Mondelez, de forma que nuestras marcas y nuestro personal pueda prosperar\u00bb, subraya Dirk Van de Put, presidente y consejero delegado de Mondelez International.<\/p>\n<p>Por su parte, Egidio Perfetti, presidente de Perfetti Van Melle, ha alabado la cartera de productos del negocio de chicles de Mondelez y ha subrayado que\u00a0su compa\u00f1\u00eda ser\u00e1 \u00abuna excelente casa para el equipo directivo y los empleados\u00bb.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/mondelez-deja-mascar-trident-marcas-chicle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondelez International vender\u00e1 su negocio de chicles en Estados Unidos, Canad\u00e1 y Europa (salvo en Francia) a Perfetti Van Melle, la matriz de Chupa Chups. La legendaria marca de chicle\u00a0Trident\u00a0se dispone a cambiar de manos.\u00a0La multinacional estadounidense Mondelez International anunci\u00f3 ayer su intenci\u00f3n de vender su negocio de chicles en Estados Unidos, Canad\u00e1 y Europa [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mondelez vende Trident y otras marcas de chicle a Perfetti Van Melle | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mondelez-vende-trident-y-otras-marcas-de-chicle-a-perfetti-van-melle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondelez vende Trident y otras marcas de chicle a Perfetti Van Melle | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Mondelez International vender\u00e1 su negocio de chicles en Estados Unidos, Canad\u00e1 y Europa (salvo en Francia) a Perfetti Van Melle, la matriz de Chupa Chups. 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