{"id":8869,"date":"2022-12-21T14:00:05","date_gmt":"2022-12-21T19:00:05","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8869"},"modified":"2022-12-21T10:29:32","modified_gmt":"2022-12-21T15:29:32","slug":"hm-retira-su-coleccion-de-justin-bieber","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hm-retira-su-coleccion-de-justin-bieber\/","title":{"rendered":"H&M retira su colecci\u00f3n de Justin Bieber"},"content":{"rendered":"

H&M ha tomado la determinaci\u00f3n de retirar su colecci\u00f3n de Justin Bieber despu\u00e9s de que el artista canadiense calificara de \u00abbasura\u00bb a los art\u00edculos que formaban parte de ella.<\/h2>\n

Las espadas est\u00e1n en alto entre\u00a0H&M\u00a0y Justin Bieber, que est\u00e1n actualmente enfangados en una guerra sin cuartel que promete dar much\u00edsimo que hablar (y magullar la reputaci\u00f3n del gigante textil sueco).\u00a0La empresa escandinava ha tomado la determinaci\u00f3n de retirar su colecci\u00f3n de Justin Bieber despu\u00e9s de que el artista canadiense calificara de \u00abbasura\u00bb a los art\u00edculos que formaban parte de ella.<\/p>\n

H&M ha decidido\u00a0dejar de comercializar las prendas de esa colecci\u00f3n \u00aben nuestras tiendas y tambi\u00e9n online por respeto a la colaboraci\u00f3n y a Justin Bieber\u00bb, asegura un portavoz de la compa\u00f1\u00eda en declaraciones a la agencia AFP. Previamente el cantante hab\u00eda endilgado la calificaci\u00f3n de \u00abbasura\u00bb a la colecci\u00f3n comercializada con su nombre por H&M.<\/p>\n

En su\u00a0perfil en Instagram\u00a0Bieber se refiri\u00f3 en t\u00e9rminos despectivos a los art\u00edculos de la colecci\u00f3n\u00a0y asegur\u00f3 que ni siquiera hab\u00eda dado su benepl\u00e1cito para su comercializaci\u00f3n. \u00abNo los compr\u00e9is\u00bb, recomend\u00f3 el cantante a sus seguidores en Instagram.<\/p>\n

\u00abYo no he aprobado ninguna de las colecciones de merchandising que ha lanzado H&M.\u00a0Todo esto ha sido sin mi permiso y aprobaci\u00f3n\u00ab, recalc\u00f3 Bieber.<\/p>\n

La colecci\u00f3n que tanto ha soliviantado al cantante canadiense\u00a0inclu\u00eda camisetas, sudaderas, \u00abtote bags\u00bb, fundas para el m\u00f3vil y otros accesorios\u00a0con la imagen, las letras de las canciones y la marca de Bieber.<\/p>\n

H&M asegura que s\u00ed ten\u00eda los permisos necesarios para lanzar la colecci\u00f3n de Justin Bieber<\/strong><\/h3>\n

Los fans del artista, que cuenta con\u00a0270 millones de seguidores en Instagram, arremetieron posteriormente contra H&M, a quien acusaron, en l\u00ednea con lo denunciado por su \u00eddolo, de \u00abjuego sucio\u00bb y \u00abmala fe\u00bb.<\/p>\n

Tras semejante avalancha de cr\u00edticas, H&M tuvo que salir a la palestra y, si bien se avino a retirar la colecci\u00f3n de la discordia,\u00a0contradijo la versi\u00f3n del artista y subray\u00f3 que s\u00ed ten\u00eda los permisos pertinentes para lanzarla. \u00abAl igual que con todos los dem\u00e1s productos y asociaciones con licencia, H&M ha seguido los procedimientos de aprobaci\u00f3n adecuados\u00bb, recalc\u00f3 la empresa sueca.<\/p>\n

El rifirrafe de H&M con Justin Bieber se produce probablemente en el peor momento para la multinacional sueca, que est\u00e1 atravesando una grave crisis y confirm\u00f3 hace poco que proceder\u00eda al despido de 1.500 empleados en todo el mundo. Con tan draconianas medidas H&M espera poder ahorrar alrededor de 2.000 millones de coronas suecas al a\u00f1o (unos 138 millones de euros) y ver resultados a partir del segundo semestre de 2023.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/hm-retira-coleccion-justin-bieber<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M ha tomado la determinaci\u00f3n de retirar su colecci\u00f3n de Justin Bieber despu\u00e9s de que el artista canadiense calificara de \u00abbasura\u00bb a los art\u00edculos que formaban parte de ella. Las espadas est\u00e1n en alto entre\u00a0H&M\u00a0y Justin Bieber, que est\u00e1n actualmente enfangados en una guerra sin cuartel que promete dar much\u00edsimo que hablar (y magullar la […]<\/p>\n","protected":false},"author":52,"featured_media":8870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nH&M retira su colecci\u00f3n de Justin Bieber | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hm-retira-su-coleccion-de-justin-bieber\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M retira su colecci\u00f3n de Justin Bieber | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"H&M ha tomado la determinaci\u00f3n de retirar su colecci\u00f3n de Justin Bieber despu\u00e9s de que el artista canadiense calificara de \u00abbasura\u00bb a los art\u00edculos que formaban parte de ella. 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