{"id":8872,"date":"2022-12-22T10:00:11","date_gmt":"2022-12-22T15:00:11","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8872"},"modified":"2022-12-22T10:17:08","modified_gmt":"2022-12-22T15:17:08","slug":"apple-trabaja-en-su-propio-buscador","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/apple-trabaja-en-su-propio-buscador\/","title":{"rendered":"Apple trabaja en su propio buscador"},"content":{"rendered":"<h2>Apple estar\u00eda trabajando en su propio buscador alternativo a Google y su equipo de b\u00fasquedas estar\u00eda integrado por al menos 200 personas.<\/h2>\n<p>Apple estar\u00eda trabajando en su propio motor de b\u00fasqueda alternativo a Google. No en vano, con este prop\u00f3sito en mente Apple ech\u00f3 el lanz\u00f3 en 2018 a Laserlike, una empresa de aprendizaje autom\u00e1tico fundada por tres exingenieros de Google con la que los de Cupertino aspiraban a desarrollar su propio buscador.<\/p>\n<p>De acuerdo con\u00a0<em><a href=\"https:\/\/www.macrumors.com\/2022\/12\/19\/apple-to-launch-search-engine-to-rival-google\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MacRumors<\/a><\/em>,\u00a0el actual equipo de b\u00fasquedas de Apple contar\u00eda con una plantilla de al menos 200 empleados\u00a0que ser\u00edan los responsables de la tecnolog\u00eda empleada en Spotlight y las respuestas y recomendaciones de Siri.<\/p>\n<p>A Apple le quedar\u00edan a\u00fan cuatro a\u00f1os de trabajo para alumbrar un motor de b\u00fasqueda capaz de rivalizar con el de Google.\u00a0Y es que el equipo b\u00fasquedas de la empresa liderada por Tim Cook habr\u00eda sufrido una serie de reveses que habr\u00eda provocado una demora en sus proyectos. No en vano, los fundadores de Laserlike habr\u00edan cortado amarras con la compa\u00f1\u00eda para reintegrarse profesionalmente en Google.<\/p>\n<h3><strong>Apple paga a Google 15.000 millones de d\u00f3lares al a\u00f1o para integrar el buscador de Alphabet en sus dispositivos<\/strong><\/h3>\n<p>Hoy por hoy Google es el buscador predeterminado en los dispositivos de\u00a0Apple, que debe abonar anualmente a la matriz de Alphabet alrededor de 15.000 millones de d\u00f3lares\u00a0para poder integrar de manera nativa el famoso motor de b\u00fasqueda en sus \u00abgadgets\u00bb. Por lo tanto, si Apple logra realmente desarrollar su propio buscador, podr\u00eda ahorrar una sustancial cantidad de dinero cada a\u00f1o y reducir su dependencia de Google.<\/p>\n<p>Hasta que el motor de b\u00fasqueda de Apple termine de tomar forma, la empresa de la manzana est\u00e1 sopesando la posibilidad de implementar su tecnolog\u00eda de b\u00fasqueda en\u00a0Apple Music\u00a0y en la App Store.<\/p>\n<p>Por ahora\u00a0la tecnolog\u00eda de b\u00fasqueda de la empresa liderada por Tim Cook se emplea \u00fanica y exclusivamente en apps que utilizan procesamiento de lenguaje natural\u00a0como Translate o para recomendar art\u00edculos de Apple News.<\/p>\n<p>Una de las prioridades m\u00e1s inmediatas del equipo de b\u00fasquedas de Apple es\u00a0mejorar Spotlight\u00a0para que pueda procesar hasta 100 preguntas m\u00e1s que en la actualidad.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/apple-quiere-emanciparse-google-buscador<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple estar\u00eda trabajando en su propio buscador alternativo a Google y su equipo de b\u00fasquedas estar\u00eda integrado por al menos 200 personas. Apple estar\u00eda trabajando en su propio motor de b\u00fasqueda alternativo a Google. No en vano, con este prop\u00f3sito en mente Apple ech\u00f3 el lanz\u00f3 en 2018 a Laserlike, una empresa de aprendizaje autom\u00e1tico [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple trabaja en su propio buscador | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/apple-trabaja-en-su-propio-buscador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple trabaja en su propio buscador | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Apple estar\u00eda trabajando en su propio buscador alternativo a Google y su equipo de b\u00fasquedas estar\u00eda integrado por al menos 200 personas. 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