{"id":8946,"date":"2023-01-19T10:00:35","date_gmt":"2023-01-19T15:00:35","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8946"},"modified":"2023-01-19T08:46:45","modified_gmt":"2023-01-19T13:46:45","slug":"las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/","title":{"rendered":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno"},"content":{"rendered":"<h2>Amazon, Apple y Google se posicionan como las marcas m\u00e1s valiosas del mundo. Santander, Zara, BBVA, Mercadona, Movistar, CaixaBank y Repsol son las marcas espa\u00f1olas dentro del listado.<\/h2>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/corona-marca-valiosa-latinoamerica-brand-finance\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance<\/a>\u00a0publica el informe de\u00a0<strong>las 500\u00a0marcas m\u00e1s valiosas\u00a0del mundo en 2023<\/strong>, un listado donde destacan siete marcas espa\u00f1olas:\u00a0<strong>Santander, Zara, BBVA, Mercadona, CaixaBank, Movistar y Repsol.\u00a0<\/strong>En este ranking\u00a0<strong>Amazon\u00a0<\/strong>se posiciona como la marca m\u00e1s valiosa del mundo, a pesar de haber ca\u00eddo un 4% este a\u00f1o, pasando de los 302.000 millones de euros a 288.500 millones de euros<\/p>\n<p><strong>El informe\u00a0<a href=\"https:\/\/brandirectory.com\/rankings\/global\/table\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brand Finance Global 2023<\/a><\/strong>\u00a0<strong>subraya la buena salud del sector bancario<\/strong>, pues es el que muestra un mayor n\u00famero de marcas dentro del ranking, con un total de 72, lo que es igual a 8 marcas m\u00e1s que en el 2022. En el caso de Espa\u00f1a el informe evidencia que\u00a0<strong>Santander\u00a0<\/strong>es la marca nacional m\u00e1s valiosa del mundo, y tambi\u00e9n destaca como la marca bancaria m\u00e1s valiosa de Europa.<\/p>\n<p>Como destaca\u00a0<strong>Pilar Alonso Ulloa<\/strong>\u00a0Managing Director Iberia (Espa\u00f1a, Portugal) y Sudam\u00e9rica de Brand Finance, \u00abtras los ajustes vividos,\u00a0<strong>el sector bancario cierra el ejercicio 2022 con elevados y s\u00f3lidos beneficios\u00a0<\/strong>a los que han contribuido la subida de tipos, increment\u00e1ndose por ello el valor de sus marcas. El sector bancario es el que aporta mayor valor de marca en nuestro pa\u00eds\u00bb.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-798781\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Map_Global-500-2023-280x158.jpg 280w\" alt=\"Mapa Global 500 2023\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Las empresas tecnol\u00f3gicas se enfrentan a cambios<\/h2>\n<p>Un total de\u00a0<strong>48 marcas tecnol\u00f3gicas aparecen en la clasificaci\u00f3n,<\/strong>\u00a0dos menos que el a\u00f1o pasado tras la salida de Snapchat y Twitter del listado. Marcas como\u00a0<strong>Apple, Samsung, Alibaba.com, Facebook y WeChat\u00a0<\/strong>han evidenciado aumentos o p\u00e9rdidas de valor moderadas. Pero\u00a0<strong>Instagram y LinkedIn<\/strong>\u00a0evidencian importantes aumentos en su valor de marca, con un 58% y 67% respectivamente gracias a una estrategia para comercializar sus servicios bien ejecutada.<\/p>\n<p>Como se\u00f1ala\u00a0<strong>David Haigh,<\/strong>\u00a0presidente y consejero delegado de Brand Finance, las marcas tecnol\u00f3gicas de todo el mundo han perdido un valor significativo en respuesta a los cambios en los patrones de demanda. \u00abLa inflaci\u00f3n ha afectado a las marcas de muchos sectores, pero a medida que los h\u00e1bitos de consumo vuelven parcialmente a los patrones anteriores a la pandemia,\u00a0<strong>la demanda de los servicios de las marcas tecnol\u00f3gicas se ha visto especialmente afectada<\/strong>. Adem\u00e1s, la interrupci\u00f3n de las cadenas de suministro, la escasez de mano de obra y los mayores obst\u00e1culos a la financiaci\u00f3n han dejado su huella\u00bb, se\u00f1ala el profesional.<\/p>\n<h2>Las marcas m\u00e1s valiosas del mundo<\/h2>\n<p>En las primeras diez posiciones del\u00a0<strong>Brand Finance Global 2023<\/strong>\u00a0se encuentran 7 empresas norteamericanas, 2 chinas y 1 surcoreana.\u00a0<strong>Amazon\u00a0<\/strong>alcanza el primer puesto del listado a pesar de haber perdido 13.500 millones de euros de valor este a\u00f1o. Esta p\u00e9rdida de valor se debe en gran medida al fin de las restricciones por el Covid-19 y el regreso de los compradores a las tiendas f\u00edsicas.<\/p>\n<p>En segundo lugar se encuentra\u00a0<strong>Apple<\/strong>, con una ca\u00edda 19.400 millones de euros en su valor de marca que se encuentra relacionada al descenso en la previsi\u00f3n de ingresos, ya que se espera una interrupci\u00f3n en la cadena de suministro, lo que limita la oferta de sus productos.\u00a0<strong>Google\u00a0<\/strong>se posiciona como la tercera marca m\u00e1s valiosa del mundo, seguida de\u00a0<strong>Microsoft, Walmart, Samsung, ICBC, Verizon, Tesla<\/strong>\u00a0y la plataforma de videos\u00a0<strong>Tik Tok.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-798772\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/TOP-10-Marcas-BV-Global-500-2023-280x158.jpg 280w\" alt=\"TOP 10 Marcas BV - Global 500 2023\" width=\"1200\" height=\"675\" \/><\/figure>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/500-marcas-mas-importantes-mundo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon, Apple y Google se posicionan como las marcas m\u00e1s valiosas del mundo. Santander, Zara, BBVA, Mercadona, Movistar, CaixaBank y Repsol son las marcas espa\u00f1olas dentro del listado. Brand Finance\u00a0publica el informe de\u00a0las 500\u00a0marcas m\u00e1s valiosas\u00a0del mundo en 2023, un listado donde destacan siete marcas espa\u00f1olas:\u00a0Santander, Zara, BBVA, Mercadona, CaixaBank, Movistar y Repsol.\u00a0En este ranking\u00a0Amazon\u00a0se [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Amazon, Apple y Google se posicionan como las marcas m\u00e1s valiosas del mundo. Santander, Zara, BBVA, Mercadona, Movistar, CaixaBank y Repsol son las marcas espa\u00f1olas dentro del listado. Brand Finance\u00a0publica el informe de\u00a0las 500\u00a0marcas m\u00e1s valiosas\u00a0del mundo en 2023, un listado donde destacan siete marcas espa\u00f1olas:\u00a0Santander, Zara, BBVA, Mercadona, CaixaBank, Movistar y Repsol.\u00a0En este ranking\u00a0Amazon\u00a0se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T15:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno\",\"datePublished\":\"2023-01-19T15:00:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\"},\"wordCount\":598,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\",\"name\":\"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg\",\"datePublished\":\"2023-01-19T15:00:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg\",\"width\":1200,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/","og_locale":"es_ES","og_type":"article","og_title":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi","og_description":"Amazon, Apple y Google se posicionan como las marcas m\u00e1s valiosas del mundo. Santander, Zara, BBVA, Mercadona, Movistar, CaixaBank y Repsol son las marcas espa\u00f1olas dentro del listado. Brand Finance\u00a0publica el informe de\u00a0las 500\u00a0marcas m\u00e1s valiosas\u00a0del mundo en 2023, un listado donde destacan siete marcas espa\u00f1olas:\u00a0Santander, Zara, BBVA, Mercadona, CaixaBank, Movistar y Repsol.\u00a0En este ranking\u00a0Amazon\u00a0se [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-01-19T15:00:35+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno","datePublished":"2023-01-19T15:00:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/"},"wordCount":598,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/","name":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg","datePublished":"2023-01-19T15:00:35+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg","width":1200,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/las-10-marcas-mas-valiosas-del-mundo-amazon-destrona-a-apple-como-la-numero-uno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Las 10 marcas m\u00e1s valiosas del mundo: Amazon destrona a Apple como la n\u00famero uno"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg",1200,700,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands-300x175.jpg",300,175,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands-768x448.jpg",640,373,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands-1024x597.jpg",640,373,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg",1200,700,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Brands.jpg",1200,700,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Amazon, Apple y Google se posicionan como las marcas m\u00e1s valiosas del mundo. Santander, Zara, BBVA, Mercadona, Movistar, CaixaBank y Repsol son las marcas espa\u00f1olas dentro del listado. Brand Finance\u00a0publica el informe de\u00a0las 500\u00a0marcas m\u00e1s valiosas\u00a0del mundo en 2023, un listado donde destacan siete marcas espa\u00f1olas:\u00a0Santander, Zara, BBVA, Mercadona, CaixaBank, Movistar y Repsol.\u00a0En este ranking\u00a0Amazon\u00a0se&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8946"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8946\/revisions"}],"predecessor-version":[{"id":8948,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8946\/revisions\/8948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}