{"id":8949,"date":"2023-01-19T14:00:59","date_gmt":"2023-01-19T19:00:59","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8949"},"modified":"2023-01-19T08:48:55","modified_gmt":"2023-01-19T13:48:55","slug":"quienes-son-los-zillennials-y-por-que-las-marcas-beben-los-vientos-por-este-opulento-nicho","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/quienes-son-los-zillennials-y-por-que-las-marcas-beben-los-vientos-por-este-opulento-nicho\/","title":{"rendered":"Qui\u00e9nes son los \u00abzillennials\u00bb y por qu\u00e9 las marcas beben los vientos por este opulento nicho"},"content":{"rendered":"<h2 class=\"intro\">Nacidos entre 1990 y 2000, los \u00abzillennials\u00bb disfrutan de much\u00edsimo poder de gasto y son por ello el codiciado objeto de deseo de cada vez m\u00e1s marcas.<\/h2>\n<p>En los tiempos que corren la tradicional segmentaci\u00f3n demogr\u00e1fica es mucho menos confiable que lo era otrora y<strong>\u00a0las marcas deben mirar m\u00e1s all\u00e1 de grupos demogr\u00e1ficos espec\u00edficos para\u00a0apalancar la mirada en los nichos<\/strong>\u00a0(nacidos a menudo de la convergencia de dos generaciones distintas).<\/p>\n<p><strong>A caballo entre los millennials y la Generaci\u00f3n Z est\u00e1n precisamente los denominados \u00abzillennials\u00bb<\/strong>, que nacidos entre 1990 y 2000 disfrutan de much\u00edsimo poder de gasto y son por ello el codiciado objeto de deseo de cada vez m\u00e1s marcas.<\/p>\n<p><strong>El poder\u00edo econ\u00f3mico de los \u00abzillennials\u00bb se debe a que buena medida a que los j\u00f3venes adscritos a este nicho viven a\u00fan con sus padres<\/strong>, por lo que lo disponen de una gran cantidad de ingresos para gastar que no son afortunadamente engullidos por alquileres exorbitantes.<\/p>\n<p>De acuerdo con\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/retail\/2023\/zillennials-with-steady-income-few-bills-are-prime-retail-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un reciente estudio llevado a cabo en Estados Unidos por PYMNTS<\/a>,\u00a0<strong>una tercera parte de los \u00abzillennials\u00bb reside a\u00fan con sus progenitores y no est\u00e1n pagando a\u00fan ni alquileres ni hipotecas.<\/strong><\/p>\n<p>Adem\u00e1s,\u00a0<strong>el 54% de los j\u00f3venes adscritos a esta \u00abmicrogeneraci\u00f3n\u00bb tiene un empleo a tiempo completo,<\/strong>\u00a0mientras que el 12% trabaja a tiempo parcial.<\/p>\n<h3><strong>Los \u00abzillennials\u00bb est\u00e1n contribuyendo al auge del lujo<\/strong><\/h3>\n<p>Si a la circunstancia de que esta generaci\u00f3n dispone por lo general de una fuente de ingresos fijos a\u00f1adimos el hecho de que los \u00abzillennials\u00bb se criaron a los pechos de internet, estamos ante\u00a0<strong>un nicho tan opulento como avezado en las compras online.<\/strong><\/p>\n<p>El 85% de los \u00abzillennials\u00bb son usuarios de las redes sociales y de las plataformas de v\u00eddeo en streaming y el 81% se zambulle tambi\u00e9n en las profundidades de las plataformas de m\u00fasica en streaming y de \u00abgaming\u00bb.\u00a0<strong>Este nicho est\u00e1, por lo tanto, especialmente presto a efectuar compras apoy\u00e1ndose en el m-commerce<\/strong>. El smartphone es, al fin y al cabo, para los \u00abzillennials\u00bb una suerte de faro.<\/p>\n<p><strong>Los j\u00f3venes nacidos entre 1990 y 2000 est\u00e1n particularmente prestos a invertir en marcas de\u00a0lujo.<\/strong>\u00a0Son precisamente los \u00abzillennials\u00bb quienes est\u00e1n dando fuelle al \u00abboom\u00bb del lujo porque el dinero que de otra manera gastar\u00edan pagando facturas y comprando productos de primera necesidad es volcado en productos y servicios marcas que desenvuelven en el \u00e1mbito del lujo.<\/p>\n<p>Espoleado en buena medida por los \u00abzillennials\u00bb,\u00a0<strong>el mercado del lujo crecer\u00e1 previsiblemente un 21% en 2023<\/strong>. Seg\u00fan la consultora Bain &amp; Company, los consumidores j\u00f3venes se est\u00e1n iniciando en el universo del lujo entre tres y cinco a\u00f1os antes que las generaciones precedentes.<\/p>\n<p>De hecho,\u00a0<strong>los millennials y la Generaci\u00f3n Z constituir\u00e1n el 70% de los consumidores de lujo en 2025.<\/strong>\u00a0En 2019 este porcentaje era de apenas el 44%.<\/p>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/tendencias\/quienes-son-zillennials-ojito-derecho-marcas<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nacidos entre 1990 y 2000, los \u00abzillennials\u00bb disfrutan de much\u00edsimo poder de gasto y son por ello el codiciado objeto de deseo de cada vez m\u00e1s marcas. En los tiempos que corren la tradicional segmentaci\u00f3n demogr\u00e1fica es mucho menos confiable que lo era otrora y\u00a0las marcas deben mirar m\u00e1s all\u00e1 de grupos demogr\u00e1ficos espec\u00edficos para\u00a0apalancar [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui\u00e9nes son los &quot;zillennials&quot; y por qu\u00e9 las marcas beben los vientos por este opulento nicho | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/quienes-son-los-zillennials-y-por-que-las-marcas-beben-los-vientos-por-este-opulento-nicho\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui\u00e9nes son los &quot;zillennials&quot; y por qu\u00e9 las marcas beben los vientos por este opulento nicho | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Nacidos entre 1990 y 2000, los \u00abzillennials\u00bb disfrutan de much\u00edsimo poder de gasto y son por ello el codiciado objeto de deseo de cada vez m\u00e1s marcas. En los tiempos que corren la tradicional segmentaci\u00f3n demogr\u00e1fica es mucho menos confiable que lo era otrora y\u00a0las marcas deben mirar m\u00e1s all\u00e1 de grupos demogr\u00e1ficos espec\u00edficos para\u00a0apalancar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/quienes-son-los-zillennials-y-por-que-las-marcas-beben-los-vientos-por-este-opulento-nicho\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T19:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/Zillenials-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" 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