{"id":8959,"date":"2023-01-23T10:00:27","date_gmt":"2023-01-23T15:00:27","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8959"},"modified":"2023-01-23T07:39:43","modified_gmt":"2023-01-23T12:39:43","slug":"5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/","title":{"rendered":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz)"},"content":{"rendered":"<h2>El sector publicitario ha recurrido numerosas veces en los \u00faltimos a\u00f1os a t\u00e9cnicas basadas en la IA, que enriquecen la creatividad y agilizan los procesos.<\/h2>\n<p>De\u00a0<strong>Inteligencia Artificial<\/strong><strong>\u00a0<\/strong>se ha hablado mucho este a\u00f1o en el sector del marketing. Si hay alguna tendencia que ha ido ganando terreno en 2022 es precisamente la del\u00a0<strong>uso de las nuevas tecnolog\u00edas,\u00a0<\/strong>concretamente la IA, en las<strong>\u00a0estrategias publicitarias.<\/strong><\/p>\n<p>A medida que las marcas conocen mejor los gustos de los consumidores, las acciones de marketing y publicidad son m\u00e1s acertadas y personalizadas, y esto se debe, en gran parte, a los avances tecnol\u00f3gicos, que permiten la\u00a0<strong>recopilaci\u00f3n de datos, su segmentaci\u00f3n y la automatizaci\u00f3n de procesos.<\/strong><\/p>\n<p>La IA se ha convertido, por tanto, en un\u00a0<strong>gran aliado de agencias y anunciantes.\u00a0<\/strong>Seg\u00fan se\u00f1ala un<a href=\"https:\/\/adage.com\/article\/year-review\/5-ways-ai-being-used-marketing\/2456591\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0art\u00edculo de\u00a0<em>AdAge<\/em>,\u00a0<\/a>estas son los usos m\u00e1s importantes de la inteligencia artificial en el plano publicitario durante el \u00faltimo a\u00f1o:<\/p>\n<h2>1. Generar im\u00e1genes<\/h2>\n<p>Muchas agencias de publicidad est\u00e1n utilizando la IA para<strong>\u00a0generar im\u00e1genes\u00a0<\/strong>que, de otra manera, no se podr\u00edan conseguir. Pese a las dificultades que pueda traer o los problemas que se puedan derivar en relaci\u00f3n a los derechos de autor, por ejemplo, es una innovadora t\u00e9cnica que da muy buenos resultados.<\/p>\n<p>Sin ir m\u00e1s lejos, un conocido caso del uso de inteligencia artificial en publicidad se refleja en la\u00a0<strong>campa\u00f1a que Ogilvy desarroll\u00f3 para Cruzcampo<\/strong>\u00a0titulada\u00a0\u00abCon mucho acento\u00bb.\u00a0En ella, la agencia<strong>\u00a0\u00abresucit\u00f3\u00bb a la artista Lola flores<\/strong>\u00a0con la superposici\u00f3n de miles de im\u00e1genes, un proceso que se pudo realizar gracias a la\u00a0<strong>intervenci\u00f3n de la IA.<\/strong><\/p>\n<h2>2. Recopilar datos<\/h2>\n<p>La IA es extremadamente \u00fatil en la\u00a0<strong>recopilaci\u00f3n de datos de cualquier tipo.<\/strong>\u00a0Existen numerosos programas que, mediante un entrenamiento basado en esta tecnolog\u00eda, \u00abaprenden\u00bb a actuar en determinadas situaciones y agilizan as\u00ed los procesos complejos.<\/p>\n<p>Un ejemplo cotidiano que puede entender todo el mundo son las<strong>\u00a0listas de reproducci\u00f3n recomendadas\u00a0<\/strong>de\u00a0<strong>Spotify<\/strong>, as\u00ed como la secci\u00f3n\u00a0<strong>Wrapped\u00a0<\/strong>que hace la plataforma cada final de a\u00f1o. Para ofrecer unas litas a gusto del consumidor, la plataforma utiliza la IA con el fin de extraer datos de los suscriptores y encontrar la m\u00fasica y los podcasts que m\u00e1s podr\u00edan resonar entre los oyentes en funci\u00f3n de sus preferencias anteriores.<\/p>\n<h2>3. Desarrollar textos creativos<\/h2>\n<p>Los profesionales del marketing tambi\u00e9n utilizan la IA para\u00a0<strong>redactar textos creativos.<\/strong>\u00a0Mastercard es una de las empresas que hace gala del uso de esta t\u00e9cnica ya que, mediante un programa desarrollado por la propia empresa, realiza una inmersi\u00f3n profunda y despu\u00e9s ayuda a\u00a0<strong>desarrollar creatividades y comprar medios.<\/strong>\u00a0Pernod Ricard es otro anunciante que est\u00e1 invirtiendo m\u00e1s en la\u00a0<strong>\u00aboptimizaci\u00f3n creativa din\u00e1mica\u00bb<\/strong>, que personaliza anuncios bas\u00e1ndose en los datos obtenidos por la automatizaci\u00f3n.<\/p>\n<h2>4. Acelerar el retorno de la inversi\u00f3n<\/h2>\n<p><strong>Adobe\u00a0<\/strong>present\u00f3 el pasado mes de octubre un nuevo servicio, como parte de sus herramientas para profesionales del marketing, que\u00a0<strong>utiliza la IA para determinar r\u00e1pidamente el retorno de la inversi\u00f3n.\u00a0<\/strong>Disponible como parte de\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/temas\/adobe\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Cloud,<\/a>\u00a0la herramienta impulsada por el motor de IA Sensai de Adobe proporciona a los profesionales del marketing datos de retorno en cuesti\u00f3n de semanas en lugar de meses, que es el tiempo t\u00edpico que se tardar\u00eda en evaluar dicha informaci\u00f3n.<\/p>\n<h2>5. Crear avatares<\/h2>\n<p>Los<strong>\u00a0influencers virtuales<\/strong>\u00a0van a marca tendencia en el pr\u00f3ximo a\u00f1o 2023. Impulsados por la inteligencia artificial, los\u00a0<strong>avatares\u00a0<\/strong>son muy usados por las agencias y marcas para, por ejemplo,<strong>\u00a0guiar a los usuarios por el metaverso<\/strong>\u00a0o conectar simplemente con sus audiencias de una manera m\u00e1s eficaz. A medida que las marcas sigan explorando la idea de los influencers virtuales para vender y dar a conocer sus productos, se espera que esta tendencia se generalice.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/maneras-utilizar-inteligencia-artificial-marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector publicitario ha recurrido numerosas veces en los \u00faltimos a\u00f1os a t\u00e9cnicas basadas en la IA, que enriquecen la creatividad y agilizan los procesos. De\u00a0Inteligencia Artificial\u00a0se ha hablado mucho este a\u00f1o en el sector del marketing. Si hay alguna tendencia que ha ido ganando terreno en 2022 es precisamente la del\u00a0uso de las nuevas [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El sector publicitario ha recurrido numerosas veces en los \u00faltimos a\u00f1os a t\u00e9cnicas basadas en la IA, que enriquecen la creatividad y agilizan los procesos. De\u00a0Inteligencia Artificial\u00a0se ha hablado mucho este a\u00f1o en el sector del marketing. Si hay alguna tendencia que ha ido ganando terreno en 2022 es precisamente la del\u00a0uso de las nuevas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-23T15:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"828\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz)\",\"datePublished\":\"2023-01-23T15:00:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\"},\"wordCount\":684,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\",\"name\":\"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png\",\"datePublished\":\"2023-01-23T15:00:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png\",\"width\":1400,\"height\":828},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/","og_locale":"es_ES","og_type":"article","og_title":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi","og_description":"El sector publicitario ha recurrido numerosas veces en los \u00faltimos a\u00f1os a t\u00e9cnicas basadas en la IA, que enriquecen la creatividad y agilizan los procesos. De\u00a0Inteligencia Artificial\u00a0se ha hablado mucho este a\u00f1o en el sector del marketing. Si hay alguna tendencia que ha ido ganando terreno en 2022 es precisamente la del\u00a0uso de las nuevas [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-01-23T15:00:27+00:00","og_image":[{"width":1400,"height":828,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png","type":"image\/png"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz)","datePublished":"2023-01-23T15:00:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/"},"wordCount":684,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/","name":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz) | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png","datePublished":"2023-01-23T15:00:27+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png","width":1400,"height":828},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/5-maneras-de-utilizar-la-inteligencia-artificial-en-marketing-y-que-resulte-tremendamente-eficaz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"5 maneras de utilizar la inteligencia artificial en marketing (y que resulte tremendamente eficaz)"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png",1400,828,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1-150x150.png",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1-300x177.png",300,177,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1-768x454.png",640,378,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1-1024x606.png",640,379,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png",1400,828,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/01\/1.png",1400,828,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"El sector publicitario ha recurrido numerosas veces en los \u00faltimos a\u00f1os a t\u00e9cnicas basadas en la IA, que enriquecen la creatividad y agilizan los procesos. De\u00a0Inteligencia Artificial\u00a0se ha hablado mucho este a\u00f1o en el sector del marketing. Si hay alguna tendencia que ha ido ganando terreno en 2022 es precisamente la del\u00a0uso de las nuevas&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=8959"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8959\/revisions"}],"predecessor-version":[{"id":8964,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/8959\/revisions\/8964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/8963"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=8959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=8959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=8959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}