{"id":8967,"date":"2023-01-24T10:00:18","date_gmt":"2023-01-24T15:00:18","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=8967"},"modified":"2023-01-23T07:44:08","modified_gmt":"2023-01-23T12:44:08","slug":"el-efecto-shakira-por-paises-multiplica-las-menciones-de-renault-casio-rolex-y-ferrari-en-todo-el-mundo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-efecto-shakira-por-paises-multiplica-las-menciones-de-renault-casio-rolex-y-ferrari-en-todo-el-mundo\/","title":{"rendered":"El \u00abefecto Shakira\u00bb por pa\u00edses: multiplica las menciones de Renault, Casio, Rolex y Ferrari en todo el mundo"},"content":{"rendered":"<h2>Rolex, Ferrari, el Twingo de Renault y Casio se han convertido en tendencia mundial gracias al nuevo tema de Shakira y Bizarrap: As\u00ed se ha sentido el \u00abefecto Shakira\u00bb en el mundo.<\/h2>\n<p>La Music Session #53 de<strong>\u00a0Shakira y Bizarrap<\/strong>\u00a0ha dado la vuelta al mundo. Tras su lanzamiento el pasado 12 de enero, el tema de la artista colombiana supera las 150 millones de reproducciones en YouTube y\u00a0catapult\u00f3 a las marcas,\u00a0<strong>Casio y Renault<\/strong>, en redes sociales\u00a0debido a su curiosa menci\u00f3n dentro de la canci\u00f3n.<\/p>\n<p>Pero no solo fueron las marcas implicadas en el tema (Rolex, Ferrari, el Twingo de Renault y Casio) las que\u00a0<strong>se rindieron ante el \u00abefecto Shakira\u00bb<\/strong>, sino que los community managers de Burger King, Netflix y m\u00e1s tambi\u00e9n aprovecharon la ocasi\u00f3n para aumentar su visibilidad en las redes sociales. Como se\u00f1ala un estudio de\u00a0<strong><a href=\"https:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Comscore<\/a><\/strong>, las menciones de las marcas y su engagement en redes sociales aument\u00f3 de forma significativa a nivel global.<strong>\u00a0As\u00ed se vieron sacudidas las marcas por pa\u00edses al tema de Shakira:<\/strong><\/p>\n<h2>M\u00e9xico<\/h2>\n<p>En el caso de\u00a0<strong>M\u00e9xico<\/strong>, las marcas de relojes\u00a0<strong>Casio y Rolex fueron las que experimentaron mejores resultados<\/strong>\u00a0en redes sociales. Cabe destacar que Renault no vende el modelo Twingo en este mercado, pero de igual forma reflej\u00f3 resultados positivos, generando as\u00ed una buena oportunidad para la marca, como se\u00f1alan desde Comscore.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799770\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Mexico-280x158.jpg 280w\" alt=\"Efecto Shakira M\u00e9xico\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Espa\u00f1a<\/h2>\n<p>En el caso nacional,\u00a0<strong>las marcas de gama alta vieron menos interacciones en redes sociales frente a las marcas de gama media<\/strong>. Ferrari es la marca que menos engagement consigui\u00f3 en redes sociales en Espa\u00f1a.<\/p>\n<p>Como asegura\u00a0<strong>Mercedes Garc\u00eda,<\/strong>\u00a0directora de comunicaci\u00f3n de Renault Group, \u00ablas visitas a la landing de Twingo han aumentado org\u00e1nicamente un 2.616% y\u00a0<strong>nuestro Tweet ha alcanzado m\u00e1s de 1 mill\u00f3n de impresiones\u00bb<\/strong>, con las acciones de la marca derivadas de la menci\u00f3n de Shakira a Renault en la canci\u00f3n.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799771\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Efecto-Shakira-Espana-280x158.jpg 280w\" alt=\"Efecto Shakira Espa\u00f1a\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Colombia<\/h2>\n<p>En la tierra natal de la cantante ganadora de 3 Premios Grammy,\u00a0<strong>Twingo fue la marca que evidenci\u00f3 un mayor n\u00famero de interacciones\u00a0<\/strong>en redes sociales, duplicando a Ferrari en t\u00e9rminos de engagement sobre este viral tema.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799772\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Colombia-280x158.jpg 280w\" alt=\"Datos interacciones Colombia\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Estados Unidos<\/h2>\n<p>Shakira despert\u00f3 pol\u00e9micas con su tema que llegaron hasta el territorio norteamericano. En el caso de los<strong>\u00a0Estados Unidos<\/strong>, la marca m\u00e1s beneficiada por la menci\u00f3n de la cantante colombiana fue\u00a0<strong>Casio<\/strong>. La marca japonesa de relojes consigui\u00f3 un importante pico de inter\u00e9s frente a las otras marcas mencionadas en la canci\u00f3n.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799773\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-EE.UU_-280x158.jpg 280w\" alt=\"Datos interacciones EE.UU\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Argentina<\/h2>\n<p>En el caso de Argentina, de donde es originario Bizarrap,\u00a0<strong>se evidenci\u00f3 un engagement positivo para las cuatro marcas.<\/strong>\u00a0Pero fueron las dos pertenecientes al sector automovil\u00edstico, el Twingo de Renault y Ferrari, las que se vieron m\u00e1s beneficiadas.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799774\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-interacciones-Argentina-280x158.jpg 280w\" alt=\"Datos interacciones Argentina\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2>Chile y Per\u00fa<\/h2>\n<p>Las menciones a las marcas en estos dos pa\u00edses de Latinoam\u00e9rica<strong>\u00a0evidenciaron un comportamiento similar por parte de los usuarios en redes sociales<\/strong>, con un mayor n\u00famero de menciones para las dos marcas de relojes que para las automovil\u00edsticas.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-799775\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-1280x403.jpg\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-1280x403.jpg 1280w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-850x268.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-768x242.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-1536x483.jpg 1536w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru-280x88.jpg 280w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/01\/Datos-Chile-y-Peru.jpg 1897w\" alt=\"Datos Chile y Per\u00fa\" width=\"1280\" height=\"403\" \/><\/figure>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/marcas-sienten-efecto-shakira-paises<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rolex, Ferrari, el Twingo de Renault y Casio se han convertido en tendencia mundial gracias al nuevo tema de Shakira y Bizarrap: As\u00ed se ha sentido el \u00abefecto Shakira\u00bb en el mundo. La Music Session #53 de\u00a0Shakira y Bizarrap\u00a0ha dado la vuelta al mundo. Tras su lanzamiento el pasado 12 de enero, el tema de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-8967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El &quot;efecto Shakira&quot; por pa\u00edses: multiplica las menciones de Renault, Casio, Rolex y Ferrari en todo el mundo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-efecto-shakira-por-paises-multiplica-las-menciones-de-renault-casio-rolex-y-ferrari-en-todo-el-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El &quot;efecto Shakira&quot; por pa\u00edses: multiplica las menciones de Renault, Casio, Rolex y Ferrari en todo el mundo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Rolex, Ferrari, el Twingo de Renault y Casio se han convertido en tendencia mundial gracias al nuevo tema de Shakira y Bizarrap: As\u00ed se ha sentido el \u00abefecto Shakira\u00bb en el mundo. La Music Session #53 de\u00a0Shakira y Bizarrap\u00a0ha dado la vuelta al mundo. 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