{"id":9053,"date":"2023-02-09T10:00:35","date_gmt":"2023-02-09T15:00:35","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9053"},"modified":"2023-02-06T12:01:55","modified_gmt":"2023-02-06T17:01:55","slug":"esta-campana-de-mcdonalds-abre-de-par-en-par-las-puertas-de-la-creatividad-mas-sabrosa","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/esta-campana-de-mcdonalds-abre-de-par-en-par-las-puertas-de-la-creatividad-mas-sabrosa\/","title":{"rendered":"Esta campa\u00f1a de McDonald&#8217;s abre de par en par las puertas de la creatividad m\u00e1s sabrosa"},"content":{"rendered":"<h2 class=\"intro\">McDonald&#8217;s recrea algunos de sus productos m\u00e1s ic\u00f3nicos de (las patatas fritas, el Big Mac y el Sundae) en las puertas de los domicilios de sus clientes.<\/h2>\n<p><strong>La agencia TBWA\\Par\u00eds lleva agasajando desde hace a\u00f1os a McDonald\u2019s con campa\u00f1as son todo un prodigio del dise\u00f1o y est\u00e1n permeadas simult\u00e1neamente del minimalismo en su mejor versi\u00f3n.\u00a0<\/strong>En 2019 la agencia parisina rubricaba, por ejemplo, para la marca de los arcos amarillos\u00a0una campa\u00f1a en la que la ic\u00f3nica \u00abm\u00bb de logo de McDonald\u2019s se integraba sin fisuras y de manera extraordinariamente natural en la se\u00f1al\u00e9tica con luces de ne\u00f3n de t\u00edpicos establecimientos nocturnos. Y antes de que esta campa\u00f1a saliera del cascar\u00f3n TBWA\\Par\u00eds promocionaba el \u00abhome delivery\u00bb de la cadena de comida r\u00e1pida mediante\u00a0bellas e impresionistas im\u00e1genes de una ciudad retratada a trav\u00e9s de ventanas empa\u00f1adas por lluvia.<\/p>\n<p>Como en aquella hermosa campa\u00f1a,\u00a0<strong>TBWA\\Par\u00eds vuelve a vender las bondades del servicio de comida a domicilio McDelivery en una nueva tanda de anuncios que se quedan inevitablemente imantados a las retinas de quien los contempla.<\/strong><\/p>\n<p>Da igual cuando la gazuza, a veces terriblemente intempestiva, asalta a nuestro est\u00f3mago,\u00a0<strong>el servicio McDelivery de McDonald\u2019s siempre est\u00e1 ah\u00ed llenar nuestros rugientes est\u00f3magos.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-805184\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery1.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery1-850x644.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery1-768x582.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery1-217x164.jpg 217w\" alt=\"\" width=\"1200\" height=\"909\" \/><\/figure>\n<p>Por esta raz\u00f3n, en su nueva campa\u00f1a TBWA\\Par\u00eds pone en valor el servicio de comida a domicilio de la multinacional estadounidense<strong>\u00a0recreando algunos de los productos m\u00e1s ic\u00f3nicos de McDonald\u2019s (las patatas fritas, el Big Mac y el Sundae) en las puertas de los domicilios de sus clientes.<\/strong><\/p>\n<p>La puerta del garaje de una casa suburbana revela a plena luz del d\u00eda un sabroso\u00a0<strong>Big Mac<\/strong>, mientras que\u00a0<strong>las patatas fritas\u00a0<\/strong>de\u00a0McDonald\u2019s\u00a0aparecen m\u00e1gicamente en el portal de un edificio de apartamentos por la noche. Y el Sundae se integra en la puerta de un edificio de estilo Hausmann justo cuando cae el atardecer.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-805185\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery2.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery2.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery2-850x644.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery2-768x582.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery2-217x164.jpg 217w\" alt=\"\" width=\"1200\" height=\"909\" \/><\/figure>\n<p><strong>Las tres im\u00e1genes que integran la nueva campa\u00f1a de McDonald\u2019s y TBWA\\Par\u00eds llevan la r\u00fabrica del fot\u00f3grafo Aur\u00e9lien Chauvaud.\u00a0<\/strong>Las puertas que acaparan todos los focos en los anuncios fueran confeccionadas en 3D y su dise\u00f1o juega con diferentes texturas para lograr as\u00ed un resultado m\u00e1s llamativo.<\/p>\n<p><strong>Los tres anuncios pretenden hace hincapi\u00e9 en la flexibilidad de McDelivery<\/strong>, tanto desde el punto de vista de los horarios en los que lleva a cabo repartos como desde el punto de vista de las \u00e1reas (urbanas y suburbanas) a las que llegan sus servicios.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-805187\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery3.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery3.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery3-850x644.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery3-768x582.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/mcdelivery3-217x164.jpg 217w\" alt=\"\" width=\"1200\" height=\"909\" \/><\/figure>\n<p>La nueva campa\u00f1a de McDonald\u2019s en tierras francesas ha visto la luz\u00a0<strong>en los medios impresos, los medios exteriores y las plataformas digitales.<\/strong><\/p>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/mcdonalds-abre-puertas-creatividad<\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s recrea algunos de sus productos m\u00e1s ic\u00f3nicos de (las patatas fritas, el Big Mac y el Sundae) en las puertas de los domicilios de sus clientes. La agencia TBWA\\Par\u00eds lleva agasajando desde hace a\u00f1os a McDonald\u2019s con campa\u00f1as son todo un prodigio del dise\u00f1o y est\u00e1n permeadas simult\u00e1neamente del minimalismo en su mejor versi\u00f3n.\u00a0En [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esta campa\u00f1a de McDonald&#039;s abre de par en par las puertas de la creatividad m\u00e1s sabrosa | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/esta-campana-de-mcdonalds-abre-de-par-en-par-las-puertas-de-la-creatividad-mas-sabrosa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esta campa\u00f1a de McDonald&#039;s abre de par en par las puertas de la creatividad m\u00e1s sabrosa | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"McDonald&#8217;s recrea algunos de sus productos m\u00e1s ic\u00f3nicos de (las patatas fritas, el Big Mac y el Sundae) en las puertas de los domicilios de sus clientes. 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