{"id":9056,"date":"2023-02-09T14:00:14","date_gmt":"2023-02-09T19:00:14","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9056"},"modified":"2023-02-06T12:04:09","modified_gmt":"2023-02-06T17:04:09","slug":"nike-lanza-una-nueva-campana-de-nike-air-en-un-mundo-3d-de-ciencia-ficcion","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-lanza-una-nueva-campana-de-nike-air-en-un-mundo-3d-de-ciencia-ficcion\/","title":{"rendered":"Nike lanza una nueva campa\u00f1a de Nike Air en un mundo 3D de ciencia ficci\u00f3n"},"content":{"rendered":"

Ballistic da sus primeros pasos en el espacio digital con este spot publicitario futurista de la marca Nike Air.<\/h2>\n

Los directores de\u00a0Ballistic, Tibz & Ferratche<\/strong>, han trabajado con\u00a0Nike\u00a0<\/strong>para lanzar una nueva, brillante, ne\u00f3n y futurista campa\u00f1a digital que anuncia las\u00a0nuevas zapatillas Air Max 97 Gold Bullet en su aplicaci\u00f3n SNKRS.<\/strong><\/p>\n

Este 2023 la tecnolog\u00eda ser\u00e1 muy importante y es necesario estar al tanto de todas las novedades que est\u00e1n por llegar. Existen\u00a0c<\/a>uatro tecnolog\u00edas de moda que se llevar\u00e1 en la publicidad este 2023, seg\u00fan Kantar<\/a>\u00a0<\/strong>y son: la TV Conectada, el product placement din\u00e1mico, el auge de los mundos virtuales y el gaming.<\/p>\n

Nike Air \u2013 Born From Tomorrow<\/h2>\n

El spot est\u00e1 ambientado con una banda sonora electr\u00f3nica y sintetizada<\/strong>. Es un estilo similar a una pel\u00edcula de un viajero del futuro que aterriza en estos\u00a0universos 3D<\/strong>. Poco a poco podemos ver c\u00f3mo la figura atrevida pasa por los paisajes grises para desvelar, con sorpresa, la nueva edici\u00f3n de zapatillas.<\/p>\n

Las zapatillas doradas se encuentran por encima de los edificios, desafiando la gravedad para mostrar su aspecto en 360\u00b0.<\/strong><\/p>\n

Para visualizar el video, haga clic aqu\u00ed<\/a>.<\/p>\n

Inspir\u00e1ndose en pel\u00edculas de ciencia ficci\u00f3n como\u00a0\u00ab2001: Odisea en el espacio\u00bb e \u00abInterstellar\u00bb<\/em><\/strong>, Tibz & Ferratche concibieron la idea de un viajero del futuro que trae las Air Max 97 a la Tierra.\u00a0Su objetivo es utilizar el color, los reflejos y la transparencia pra similar un universo met\u00e1lico.<\/strong><\/p>\n

Los directores dise\u00f1aron una animaci\u00f3n completa basada en una maqueta de los diferentes mundos y crearon el par de zapatillas con la ayuda de los\u00a0talentosos artistas 3D Vincent Goy y Hugo Loiseleux.\u00a0<\/strong>En el v\u00eddeo, podemos ver estas deportivas con un encuadre y una iluminaci\u00f3n id\u00f3neas.<\/p>\n

\"Nike<\/figure>\n

El spot se realiz\u00f3 integramente en 3D utilizando Blender<\/strong>. \u00abTibz & Ferrache garantizaron un minucioso proceso de preproducci\u00f3n, adaptaron la escritura para facilitar la producci\u00f3n y la postproducci\u00f3n, y favorecieron los movimientos de c\u00e1mara para crear dinamismo, frente a la animaci\u00f3n de personajes y elementos complejos\u00bb, asegura Nike.<\/p>\n

La campa\u00f1a y la libertad creativa<\/h2>\n
\"Nike<\/figure>\n

Los directores Tibz y Ferratche comentan: \u00abEstamos muy agradecidos por la confianza y la libertad creativa que nos han dado los equipos de Nike y SNKRS. Es muy agradable para los directores y, en general, para los creativos que\u00a0se les d\u00e9 carta blanca, poder expresarse libremente y jugar con los c\u00f3digos de una marca legendaria<\/strong>.\u00bb<\/p>\n

Jamie Cox, productor ejecutivo de Ballistic, a\u00f1ade: \u00abAunque hemos estado creando contenidos para TV y Online, el proyecto Nike SNKRS\u00a0marca la introducci\u00f3n de Ballistics en el espacio digital y en el mundo de las apps.\u00a0<\/strong>La campa\u00f1a Air Max 97 es un gran posicionamiento para nosotros ya que mantenemos un ojo firme en el futuro digital.\u00bb<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/nike-air-futurista-3d-mundo-virtual-spot-campana-digital-ballistic-tibz-ferratche<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Ballistic da sus primeros pasos en el espacio digital con este spot publicitario futurista de la marca Nike Air. Los directores de\u00a0Ballistic, Tibz & Ferratche, han trabajado con\u00a0Nike\u00a0para lanzar una nueva, brillante, ne\u00f3n y futurista campa\u00f1a digital que anuncia las\u00a0nuevas zapatillas Air Max 97 Gold Bullet en su aplicaci\u00f3n SNKRS. Este 2023 la tecnolog\u00eda ser\u00e1 […]<\/p>\n","protected":false},"author":52,"featured_media":9045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nNike lanza una nueva campa\u00f1a de Nike Air en un mundo 3D de ciencia ficci\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-lanza-una-nueva-campana-de-nike-air-en-un-mundo-3d-de-ciencia-ficcion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike lanza una nueva campa\u00f1a de Nike Air en un mundo 3D de ciencia ficci\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Ballistic da sus primeros pasos en el espacio digital con este spot publicitario futurista de la marca Nike Air. 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Los directores de\u00a0Ballistic, Tibz & Ferratche, han trabajado con\u00a0Nike\u00a0para lanzar una nueva, brillante, ne\u00f3n y futurista campa\u00f1a digital que anuncia las\u00a0nuevas zapatillas Air Max 97 Gold Bullet en su aplicaci\u00f3n SNKRS. 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