{"id":9086,"date":"2023-02-15T14:00:41","date_gmt":"2023-02-15T19:00:41","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9086"},"modified":"2023-02-13T16:50:39","modified_gmt":"2023-02-13T21:50:39","slug":"de-google-a-toyota-estos-son-los-anuncios-mas-caros-que-se-han-emitido-en-la-super-bowl","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/de-google-a-toyota-estos-son-los-anuncios-mas-caros-que-se-han-emitido-en-la-super-bowl\/","title":{"rendered":"De Google a Toyota: estos son los anuncios m\u00e1s caros que se han emitido en la Super Bowl"},"content":{"rendered":"<h2 class=\"intro\">Con motivo de la celebraci\u00f3n de la Super Bowl, hemos querido conocer qu\u00e9 marcas han sido las que m\u00e1s han desembolsado en sus campa\u00f1as a lo largo de la historia del medio tiempo.<\/h2>\n<p>Ha llegado el momento: la\u00a0<strong>Super Bowl LVII<\/strong>, uno de los eventos m\u00e1s relevantes del mundo del deporte, se celebra este domingo 12 de febrero. Pero la\u00a0<strong>gran final de la Liga Nacional de F\u00fatbol de Estados Unidos (NFL),<\/strong>\u00a0que enfrentar\u00e1 a los Chiefs de Kansas City y los Eagles de Filadelfia, traspasa el \u00e1mbito deportivo. Hoy en d\u00eda, este encuentro<strong>\u00a0re\u00fane a los anunciantes m\u00e1s importantes a nivel mundial<\/strong>\u00a0y se ha convertido en una cita imprescindible para aquellas marcas que busquen notoriedad.<\/p>\n<p>Algunas de las marcas que estar\u00e1n presentes en esta edici\u00f3n son<strong>\u00a0Doritos, Pringles, M&amp;Ms, Downy, Google, Heineken, Diageo, Remy Martin\u00a0<\/strong>o<strong>\u00a0Molson Coors,\u00a0<\/strong>entre otras.<\/p>\n<p>Este a\u00f1o,\u00a0seg\u00fan se\u00f1al\u00f3 Mark Evans,\u00a0vicepresidente ejecutivo de venta de espacios publicitarios de Fox Sports,\u00a0<strong>todos los espacios publicitarios para la Super Bowl han sido vendidos<\/strong>. La mayor\u00eda de los espacios (con una duraci\u00f3n de unos 30 segundos) se vendieron por un precio de\u00a0<strong>entre 6 y 7 millones de d\u00f3lares.<\/strong><\/p>\n<p>Pese a su precio, los espacios publicitarios suelen ser un preciado tesoro por el que las marcas se pelean cada a\u00f1o. Este 2023, en\u00a0<em>MarketingDirecto.com\u00a0<\/em>hemos querido echar la vista atr\u00e1s y\u00a0<strong>conocer qu\u00e9 marcas han sido las que m\u00e1s han desembolsado<\/strong>\u00a0en sus campa\u00f1as para esta ocasi\u00f3n.<\/p>\n<h2>Google y Amazon, los anunciantes que m\u00e1s han invertido en publicidad en el medio tiempo<\/h2>\n<p>Seg\u00fan los datos de Statista, el\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/temas\/google\" target=\"_blank\" rel=\"noreferrer noopener\">gigante tecnol\u00f3gico\u00a0<strong>G<\/strong><\/a><strong>o<\/strong><a href=\"https:\/\/www.marketingdirecto.com\/temas\/google\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ogle<\/strong><\/a><strong>\u00a0es la marca que puede presumir de haber invertido un mayor presupuesto en un spot del medio tiempo<\/strong>. En el ranking de los anuncios m\u00e1s caros de la Super Bowl, la primera posici\u00f3n la ocupa Google con su campa\u00f1a<strong>\u00a0\u00abLoretta\u00bb,<\/strong>\u00a0que fue lanzada en 2020 y cost\u00f3\u00a0<strong>16,8 millones de d\u00f3lares.<\/strong><\/p>\n<p>Otro peso pesado del mercado mundial,\u00a0<strong><a href=\"https:\/\/www.marketingdirecto.com\/temas\/amazon\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/strong>, se coloca en segundo lugar con su spot \u00abBefore Alexa\u00bb, tambi\u00e9n con fecha de 2020 y con el mismo coste. Esta empresa cuela en el top 10<strong>\u00a0otros dos anuncios m\u00e1s<\/strong>: \u00abNot everythin makes the cut\u00bb (2019), se sit\u00faa en sexto puesto con 15,6 millones, y \u00abAlexa loses her voice\u00bb (2018) con 14,9 millones.<\/p>\n<p>Les siguen la empresa estadounidense de materiales de construcci\u00f3n\u00a0<strong>84 Lumber<\/strong>, que lanz\u00f3 \u00abThe journey begins\u00bb en 2017, y\u00a0<strong>Ford<\/strong>, que igual\u00f3 el presupuesto de la anterior (<strong>16,2 millones de d\u00f3lares<\/strong>) con su campa\u00f1a \u00abGo further\u00bb del mismo a\u00f1o, como afirma\u00a0<a href=\"https:\/\/es.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-807017\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/Super-Bowl-Ads.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/Super-Bowl-Ads.jpg 1024w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/Super-Bowl-Ads-850x638.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/Super-Bowl-Ads-768x576.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/02\/Super-Bowl-Ads-219x164.jpg 219w\" alt=\"super bowl anunvios m\u00e1s caros\" width=\"1024\" height=\"768\" \/><\/figure>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/anuncios-mas-caros-super-bowl<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con motivo de la celebraci\u00f3n de la Super Bowl, hemos querido conocer qu\u00e9 marcas han sido las que m\u00e1s han desembolsado en sus campa\u00f1as a lo largo de la historia del medio tiempo. Ha llegado el momento: la\u00a0Super Bowl LVII, uno de los eventos m\u00e1s relevantes del mundo del deporte, se celebra este domingo 12 [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Google a Toyota: estos son los anuncios m\u00e1s caros que se han emitido en la Super Bowl | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/de-google-a-toyota-estos-son-los-anuncios-mas-caros-que-se-han-emitido-en-la-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Google a Toyota: estos son los anuncios m\u00e1s caros que se han emitido en la Super Bowl | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con motivo de la celebraci\u00f3n de la Super Bowl, hemos querido conocer qu\u00e9 marcas han sido las que m\u00e1s han desembolsado en sus campa\u00f1as a lo largo de la historia del medio tiempo. 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