{"id":9095,"date":"2023-02-17T15:01:38","date_gmt":"2023-02-17T20:01:38","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9095"},"modified":"2023-02-17T15:00:53","modified_gmt":"2023-02-17T20:00:53","slug":"renault-evoca-los-recuerdos-de-la-infancia-en-este-nostalgico-y-electrizante-spot","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/renault-evoca-los-recuerdos-de-la-infancia-en-este-nostalgico-y-electrizante-spot\/","title":{"rendered":"Renault evoca los recuerdos de la infancia en este nost\u00e1lgico y electrizante spot"},"content":{"rendered":"<h2 class=\"intro\">Renault recrea las carreras con veh\u00edculos de juguete propulsados por corriente el\u00e9ctrica de nuestra infancia en un fren\u00e9tico anuncio pre\u00f1ado de nostalgia.<\/h2>\n<div class=\"post-cn\">\n<p>Los coches el\u00e9ctricos parecen nuevos, pero llevan en realidad firmemente imbricados en nuestras vidas desde nuestra m\u00e1s tierna infancia.<strong>\u00a0\u00bfAcaso no jug\u00e1bamos al Scalextric cuando \u00e9ramos ni\u00f1os?<\/strong>\u00a0Hubo un tiempo (quiz\u00e1s no demasiado lejano) en que am\u00e1bamos con sumo arrebatamiento los autom\u00f3viles el\u00e9ctricos y por eso\u00a0Renault\u00a0ha decidido conjurar aquellos tiernos recuerdos en un spot rebosante de nostalgia que rubrica la agencia Publicis Conseil.<\/p>\n<p>Apoy\u00e1ndose en el \u00abinsight\u00bb de que la primera experiencia automovil\u00edstica de muchos adultos fue el\u00e9ctrica,\u00a0<strong>Renault recrea las carreras con veh\u00edculos de juguete propulsados por corriente el\u00e9ctrica de nuestra infancia<\/strong>\u00a0en un fren\u00e9tico anuncio que es imposible contemplar sin que asome a nuestros labios una beat\u00edfica sonrisa.<\/p>\n<p><strong>\u00abRemember how much you loved electric cars\u00bb\u00a0<\/strong>(Recuerda cu\u00e1nto amabas los coches el\u00e9ctricos) es el eslogan del anuncio con el que el fabricante automovil\u00edstico franc\u00e9s quiere que el espectador se zambulla en sus m\u00e1s queridos recuerdos de la infancia.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"video-cn\">Para visualizar el video, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=yPfCPNf8Ixc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/div>\n<\/div>\n<\/figure>\n<p><strong>El escenario en el que tiene lugar la furiosa carrera retratada por Renault es su spot fue alumbrado \u00edntegramente a mano<\/strong>\u00a0y en \u00e9l se abren paso toda una pl\u00e9tora de autom\u00f3viles de la marca en miniatura.<\/p>\n<p><strong>En tan vertiginosa carrera los veh\u00edculos atraviesan verdes y frondosos paisajes,<\/strong>\u00a0entornos urbanos con alt\u00edsimos rascacielos, parques e\u00f3licos, tormentas y un llamativo \u00abloop\u00bb de ne\u00f3n. Durante el recorrido se atisba incluso brevemente en el cielo un arco\u00edris.<\/p>\n<p>El spot, de un minuto de duraci\u00f3n, va acompa\u00f1ado de los acordes de la canci\u00f3n\u00a0<strong>\u00abElectricy\u00bb de la banda brit\u00e1nica Orchestral Maneuvers in the Dark<\/strong>\u00a0y se emitir\u00e1 en Europa, Asia y Latinoam\u00e9rica.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/renault-evoca-recuerdos-infancia-spot<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Renault recrea las carreras con veh\u00edculos de juguete propulsados por corriente el\u00e9ctrica de nuestra infancia en un fren\u00e9tico anuncio pre\u00f1ado de nostalgia. Los coches el\u00e9ctricos parecen nuevos, pero llevan en realidad firmemente imbricados en nuestras vidas desde nuestra m\u00e1s tierna infancia.\u00a0\u00bfAcaso no jug\u00e1bamos al Scalextric cuando \u00e9ramos ni\u00f1os?\u00a0Hubo un tiempo (quiz\u00e1s no demasiado lejano) en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault evoca los recuerdos de la infancia en este nost\u00e1lgico y electrizante spot | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/renault-evoca-los-recuerdos-de-la-infancia-en-este-nostalgico-y-electrizante-spot\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault evoca los recuerdos de la infancia en este nost\u00e1lgico y electrizante spot | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Renault recrea las carreras con veh\u00edculos de juguete propulsados por corriente el\u00e9ctrica de nuestra infancia en un fren\u00e9tico anuncio pre\u00f1ado de nostalgia. Los coches el\u00e9ctricos parecen nuevos, pero llevan en realidad firmemente imbricados en nuestras vidas desde nuestra m\u00e1s tierna infancia.\u00a0\u00bfAcaso no jug\u00e1bamos al Scalextric cuando \u00e9ramos ni\u00f1os?\u00a0Hubo un tiempo (quiz\u00e1s no demasiado lejano) en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/renault-evoca-los-recuerdos-de-la-infancia-en-este-nostalgico-y-electrizante-spot\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T20:01:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/02\/n7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta 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