{"id":9156,"date":"2023-03-02T10:00:31","date_gmt":"2023-03-02T15:00:31","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9156"},"modified":"2023-02-28T16:31:42","modified_gmt":"2023-02-28T21:31:42","slug":"mupi-o-food-truck-esta-versatil-y-sabrosa-campana-de-mcdonalds-es-las-dos-cosas-a-la-vez","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mupi-o-food-truck-esta-versatil-y-sabrosa-campana-de-mcdonalds-es-las-dos-cosas-a-la-vez\/","title":{"rendered":"\u00bfMupi o \u00abfood truck\u00bb? Esta vers\u00e1til y sabrosa campa\u00f1a de McDonald&#8217;s es las dos cosas a la vez"},"content":{"rendered":"<h2>McDonald&#8217;s ha tenido la genial idea de metamorfosear un mupi digital en un innovador \u00abfood truck\u00bb para promocionar la nueva hamburguesa \u00abCraft Chicken Burger\u00bb.<\/h2>\n<p>En Suecia\u00a0McDonald\u2019s\u00a0se ha sacado recientemente de la chistera una hamburguesa de pollo que hace un gui\u00f1o a la pujante tendencia de la \u00abstreet food\u00bb y para promocionar su nueva creaci\u00f3n en tierras suecas la marca de los arcos amarillos ha tenido la genial idea de\u00a0<strong>metamorfosear un mupi digital en un innovador \u00abfood truck\u00bb.<\/strong><\/p>\n<p>La nueva \u00abCraft Chicken Burger\u00bb de McDonald\u2019s amalgama el car\u00e1cter genuino y absolutamente \u00fanico de la \u00abstreet food\u00bb con la naturaleza global de los platos de la multinacional estadounidense. Y para vender las bondades de tan apetitosa hamburguesa la cadena de comida r\u00e1pida y la agencia Nord DDB tuvieron la genial idea de\u00a0<strong>d\u00e1rsela a probar de manera totalmente gratuita a los transe\u00fantes de Estocolmo y V\u00e4ster\u00e5s<\/strong>\u00a0durante un periodo de 24 horas.<\/p>\n<p>Para organizar tan tentadora barra libre de hamburguesas\u00a0<strong>McDonald\u2019s convirti\u00f3 mupis digitales emplazados junto a sus restaurantes en ambas ciudades suecas en modern\u00edsimos \u00abfood trucks\u00bb.<\/strong><\/p>\n<p>Para visualizar el video, haz clic <a href=\"https:\/\/youtu.be\/5FRAdO7GNdY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p>Pero, \u00bfc\u00f3mo funcionan realmente tan singulares \u00abfood trucks\u00bb?\u00a0<strong>Los transe\u00fantes deben escanear un c\u00f3digo QR que \u00abdespierta\u00bb a un cocinero digital agazapado en las entra\u00f1as del mupi\u00a0<\/strong>y prepara la nueva hamburguesa \u00abCraft Chicken Burger\u00bb de McDonald\u2019s.<\/p>\n<p>En realidad, y como la magia digital no da en realidad tanto de s\u00ed,\u00a0<strong>el chef digital se limita a enviar un cup\u00f3n v\u00e1lido por una hamburguesa gratis a la app de McDonald\u2019s del transe\u00fante<\/strong>, donde este puede completar su pedido y recogerlo en el establecimiento m\u00e1s cercano.<\/p>\n<p>\u00abNuestra nueva hamburguesa est\u00e1 inspira en la cultura r\u00fastica y extraordinariamente sabrosa de la \u2018street food\u2019, tanto desde el punto de vista de la preparaci\u00f3n como de las especias que la sazonan. Por esta raz\u00f3n\u00a0<strong>nos pareci\u00f3 divertido crear un \u2018food truck\u2019, pero d\u00e1ndole una vuelta de tuerca moderna y digital<\/strong>\u00ab, explica Staffan Ekstam, director de marketing de McDonald\u2019s en Suecia.<\/p>\n<p>\u00ab<strong>Nuestro desaf\u00edo a la hora de crear la campa\u00f1a fue revestir al mupi del \u2018look\u2019 de un aut\u00e9ntico \u2018food truck\u2019<\/strong>, aunque la forma de partida nada tuviera que ver a priori con los t\u00edpicos camiones de comida. Pero lo cierto es que termin\u00f3 funcionando\u00bb, se\u00f1ala, por su parte, Josefina Nor\u00e9n, directora de arte Nord DDB. \u00abQuer\u00edamos aproximarnos de una manera diferente a la\u00a0publicidad exterior digital\u00a0para crear algo divertido, interactivo y fresco que permitiera simult\u00e1neamente a la gente probar la nueva hamburguesa de McDonald\u2019s\u00bb, a\u00f1ade.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/mcdonalds-convierte-mupi-food-truck<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s ha tenido la genial idea de metamorfosear un mupi digital en un innovador \u00abfood truck\u00bb para promocionar la nueva hamburguesa \u00abCraft Chicken Burger\u00bb. En Suecia\u00a0McDonald\u2019s\u00a0se ha sacado recientemente de la chistera una hamburguesa de pollo que hace un gui\u00f1o a la pujante tendencia de la \u00abstreet food\u00bb y para promocionar su nueva creaci\u00f3n en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfMupi o &quot;food truck&quot;? 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