{"id":9183,"date":"2023-03-06T10:00:32","date_gmt":"2023-03-06T15:00:32","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9183"},"modified":"2023-03-06T10:01:31","modified_gmt":"2023-03-06T15:01:31","slug":"meta-experimenta-con-ai-personas-el-chat-impulsado-por-inteligencia-artificial-en-whatsapp-y-messenger","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/meta-experimenta-con-ai-personas-el-chat-impulsado-por-inteligencia-artificial-en-whatsapp-y-messenger\/","title":{"rendered":"Meta experimenta con \u00abAI personas\u00bb: el chat impulsado por inteligencia artificial en WhatsApp y Messenger"},"content":{"rendered":"<h2 class=\"intro\">La compa\u00f1\u00eda est\u00e1 comenzando con herramientas de IA basadas en texto en WhatsApp y Messenger, presumiblemente bots de conversaci\u00f3n estilo ChatGPT.<\/h2>\n<p>Hace unos d\u00edas<strong>\u00a0Meta se subi\u00f3 al carro de la IA con LLaMA<\/strong>, que tiene el foco puesto en la investigaci\u00f3n.\u00a0<strong>Zuckerberg\u00a0<\/strong>ha vuelto a la carga y hace unas horas public\u00f3 un post en Facebook anunciando que<strong>\u00a0quiere desarrollar \u00abIA Personas\u00bb<\/strong>. Un conjunto de t\u00e9cnicas de aprendizaje autom\u00e1tico que permiten a los ordenadores generar texto, dibujar im\u00e1genes y crear otros medios que se asemejen a la producci\u00f3n humana.<\/p>\n<p>Su objetivo es\u00a0<strong>reunir a muchos equipos que trabajen en la IA generativa\u00a0<\/strong>en toda la empresa y crear un solo grupo que se centre en la creaci\u00f3n de experiencias agradables en torno a esta tecnolog\u00eda en los productos de la empresa. El nuevo grupo estar\u00e1 organizado bajo el actual Director de Producto,\u00a0<strong>Chris Cox.<\/strong><\/p>\n<p>\u00abEstamos explorando<strong>\u00a0experiencias con texto\u00a0<\/strong>(como el chat en\u00a0<strong>WhatsApp y Messenger<\/strong>), con\u00a0<strong>im\u00e1genes\u00a0<\/strong>(como los filtros creativos de Instagram y los formatos publicitarios) y con\u00a0<strong>v\u00eddeo y experiencias multimodales<\/strong>. Tenemos mucho trabajo de base que hacer antes de llegar a las experiencias realmente futuristas, pero estoy entusiasmado con todas las cosas nuevas que construiremos por el camino.\u00bb<\/p>\n<h2>Meta implementar\u00e1 la inteligencia artificial en WhatsApp y Messenger<\/h2>\n<p>La compa\u00f1\u00eda est\u00e1 comenzando con\u00a0<strong>herramientas de IA basadas en texto<\/strong>\u00a0en WhatsApp y Messenger, presumiblemente bots de conversaci\u00f3n estilo\u00a0<strong>ChatGPT<\/strong>, tal y como asegura Techcrunch.<\/p>\n<p>En cuanto al tiempo que les llevar\u00e1 a implementar esto en sus productos, el empresario asegura que a\u00a0<strong>corto plazo,<\/strong>\u00a0se centrar\u00e1n en crear\u00a0<strong>herramientas creativas y expresivas<\/strong>. A\u00a0<strong>largo plazo<\/strong>, su objetivo ser\u00e1\u00a0<strong>desarrollar personas con IA\u00a0<\/strong>que puedan ayudar a la gente de diversas maneras.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fzuck%2Fposts%2Fpfbid02zHwANqWrZLMimhq7U97i3xaHkMEHu8CLsa9TGRj1QeejwDxRFChxSK1zY6yPak5Kl&amp;show_text=true&amp;width=500\" width=\"500\" height=\"266\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Otras empresas que est\u00e1n experimentando con la inteligencia artificial son Microsoft y Google.\u00a0<strong>Microsoft\u00a0<\/strong>ha creado un modelo de lenguaje creado por OpenAI en un chatbot de\u00a0<strong>Bing<\/strong>. Mientras que\u00a0<strong>Google\u00a0<\/strong>est\u00e1 trabajando en un chatbot llamado\u00a0<strong>Bard<\/strong>.<\/p>\n<p>Por otra parte, Meta, cuyo CEO aseguraba hace solo unas semanas que quer\u00eda ser \u00abl\u00edder en IA generativa\u00bb, ha levantado el tel\u00f3n de su propio modelo de inteligencia artificial:<strong>\u00a0<a href=\"https:\/\/ai.facebook.com\/blog\/large-language-model-llama-meta-ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LLaMA<\/a>\u00a0(Large Language Model Meta AI).<\/strong>\u00a0El modelo ling\u00fc\u00edstico de\u00a0Meta\u00a0est\u00e1 disponible bajo una licencia no comercial centrada en su empleo para investigaciones.<\/p>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/meta-inteligencia-artificial-whatsapp-messenger-ia-ai-personas<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda est\u00e1 comenzando con herramientas de IA basadas en texto en WhatsApp y Messenger, presumiblemente bots de conversaci\u00f3n estilo ChatGPT. Hace unos d\u00edas\u00a0Meta se subi\u00f3 al carro de la IA con LLaMA, que tiene el foco puesto en la investigaci\u00f3n.\u00a0Zuckerberg\u00a0ha vuelto a la carga y hace unas horas public\u00f3 un post en Facebook anunciando [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":8927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta experimenta con &quot;AI personas&quot;: el chat impulsado por inteligencia artificial en WhatsApp y Messenger | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/meta-experimenta-con-ai-personas-el-chat-impulsado-por-inteligencia-artificial-en-whatsapp-y-messenger\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta experimenta con &quot;AI personas&quot;: el chat impulsado por inteligencia artificial en WhatsApp y Messenger | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda est\u00e1 comenzando con herramientas de IA basadas en texto en WhatsApp y Messenger, presumiblemente bots de conversaci\u00f3n estilo ChatGPT. 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