{"id":9196,"date":"2023-03-07T14:00:34","date_gmt":"2023-03-07T19:00:34","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9196"},"modified":"2023-03-06T10:03:21","modified_gmt":"2023-03-06T15:03:21","slug":"transformar-el-sector-b2b-e-industrial-a-traves-del-marketing-digital-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/transformar-el-sector-b2b-e-industrial-a-traves-del-marketing-digital-2\/","title":{"rendered":"Transformar el sector B2B e industrial a trav\u00e9s del marketing digital"},"content":{"rendered":"<h1 class=\"intro\">La digitalizaci\u00f3n y el marketing digital tambi\u00e9n deben llegar a sectores como el B2B o el industrial, y esto tiene que ser que de la mano de agencias especializadas<\/h1>\n<div class=\"post-cn\">\n<p>Los fabricantes, minoristas o distribuidores se engloban en la categor\u00eda del sector\u00a0B2B\u00a0e industrial, es decir, ofrecen productos o servicios que van dirigidos a otras empresas. Estas empresas tambi\u00e9n necesitan su marketing espec\u00edfico, este es el marketing industrial o marketing B2B.<\/p>\n<p>En el sector encontramos\u00a0<strong>agencias de marketing industrial<\/strong>\u00a0especializadas, aquellas que ayudan a las empresas a conseguir sus objetivos de crecimiento de ventas y comunicaci\u00f3n. Estas agencias ayudan adem\u00e1s a digitalizar las empresas del sector industrial, ya que nadie puede quedarse atr\u00e1s en lo digital.<\/p>\n<h2>Ventajas del marketing digital en el sector B2B e industrial<\/h2>\n<p>Como en cualquier rama del marketing digital, encontramos muchas ventajas en su aplicaci\u00f3n. En este caso cabe destacar:<\/p>\n<ul>\n<li>La mejora de la percepci\u00f3n en tu mercado, crecen los potenciales clientes y de la misma forma crecen los contactos y leads que son dirigidos a tu p\u00e1gina web, que deber\u00e1 ser atractiva y enfocada en el p\u00fablico objetivo marcado.<\/li>\n<li>Fortalecimiento de la imagen corporativa, al igual que en el punto anterior, debemos contar con una web que atraiga a nuestros principales clientes; una web funcional y\u00a0<em>responsive\u00a0<\/em>que provea una buena experiencia al usuario para que repita, y de esa forma, formar y fortalecer nuestra imagen.<\/li>\n<li>La transparencia genera confianza en una empresa, por eso es muy importante intentar transmitirla. Con una web clara y de f\u00e1cil uso, donde el cliente tenga la posibilidad de disfrutar de una experiencia de navegaci\u00f3n plena y en la que disponga de toda la informaci\u00f3n que necesita y busca, as\u00ed su confianza en la compa\u00f1\u00eda aumentar\u00e1. Esto puede conseguirse generando contenidos que interesen, visibilizando las marcas con las que se trabaja, etc.<\/li>\n<li>Aumenta la tasa de conversi\u00f3n; con una buena web y una buena estrategia hay m\u00e1s posibilidad de que los clientes potenciales que lleguen a nuestro sitio se conviertan en clientes reales.<\/li>\n<\/ul>\n<h2>El inbound marketing en el sector B2B<\/h2>\n<p>El inbound marketing es una de las metodolog\u00edas que mejor se adapta a este tipo de empresas, ya que su principal objetivo es captar clientes creando contenido a medida para ellos; es decir, comparte objetivo con las empresas B2B, que lo que necesitan es aumentar sus ventas.<\/p>\n<p>Gracias al inbound marketing, este sector que siempre ha apostado por metodolog\u00edas de marketing m\u00e1s tradicionales, puede adentrarse en algo mucho m\u00e1s modernizado. En primer lugar necesitar\u00e1 aumentar la captaci\u00f3n de leads de calidad, y de est\u00e1 forma satisfacer al cliente con buenos servicios y soluciones.<\/p>\n<p>Con esta digitalizaci\u00f3n, el marketing industrial y\u00a0<strong>marketing B2B<\/strong>\u00a0no se quedar\u00e1n atr\u00e1s y<strong>\u00a0<\/strong>entrar\u00e1n a competir de verdad con el resto de sectores que al fin y al cabo, son los que acabar\u00e1n contratando sus servicios o comprando sus productos por la misma funcionalidad del B2B,\u00a0<em>business to business.<\/em><\/p>\n<h2>Beneficios de utilizar un CRM de Hubspot<\/h2>\n<p>Para automatizar la actividad de marketing, ventas y servicio al cliente y al mismo tiempo acelerar la proactividad de tu negocio, la mejor opci\u00f3n es contar con un CRM como el que ofrece\u00a0<a href=\"https:\/\/inbound.nothingad.com\/hubspot-crm\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hubspot<\/strong><\/a>, ya que comprende en una misma herramienta la gesti\u00f3n de tus acciones de marketing operativo, las acciones comerciales, midiendo la efectividad con cuadros de mando personalizados; y por \u00faltimo, ofrece al cliente un servicio efectivo y de calidad como por ejemplo con la inclusi\u00f3n de chatbots.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/transformar-sector-b2b-industrial-a-traves-marketing-digital<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La digitalizaci\u00f3n y el marketing digital tambi\u00e9n deben llegar a sectores como el B2B o el industrial, y esto tiene que ser que de la mano de agencias especializadas Los fabricantes, minoristas o distribuidores se engloban en la categor\u00eda del sector\u00a0B2B\u00a0e industrial, es decir, ofrecen productos o servicios que van dirigidos a otras empresas. Estas [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformar el sector B2B e industrial a trav\u00e9s del marketing digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/transformar-el-sector-b2b-e-industrial-a-traves-del-marketing-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformar el sector B2B e industrial a trav\u00e9s del marketing digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La digitalizaci\u00f3n y el marketing digital tambi\u00e9n deben llegar a sectores como el B2B o el industrial, y esto tiene que ser que de la mano de agencias especializadas Los fabricantes, minoristas o distribuidores se engloban en la categor\u00eda del sector\u00a0B2B\u00a0e industrial, es decir, ofrecen productos o servicios que van dirigidos a otras empresas. 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